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120mm Slim Fan

Fail

The top 5 brands take 100% of clicks, so 120mm Slim Fan is a Fail.

Flapen Score
32
32 / 100
Ranks 7,308 of 8,347 Electronics niches · −11 vs the category median of 43
Market size
$61K/yr54K searches / yr
90-day growth
+2.8%search demand this quarter
Competition
74%top-5 click share · 5 brands · 61 sellers

Flapen Score

120mm Slim Fan against its category

The dotted line is the Electronics average. Past it, 120mm Slim Fan is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 120mm Slim Fan market on Amazon at a glance

Shoppers on Amazon United States searched for 120mm Slim Fan 54K times last year and spent an estimated $61K. All 5 brands take every click. Demand peaks in Oct. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 6.4% of those searches ended in a purchase.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved +2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
+2.8%
Conversion, latest week
6.4%
Market size, estimated
$61Ka year
Peak month
October2.9× the quietest month
Top search term
120mm slim fan17K searches a year

02 · Price

A sale here is worth $17.87.

Listings sell for $17.87 on average, from $8.13 to $36.70. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $17.87 that is $2K to $4K a year per listing.

Average price
$17.87inside the $15 to $100 sweet spot
Price range
$8.13–$36.70
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
4.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #278 within Internal Components. It carries 2,213 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
3.5%
Average rank
#278in Internal Components
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
2,213per listing
Listings tracked
17

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top 120mm Slim Fan products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

61

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • Brand 152%
  • Brand 226%
  • Brand 318%
  • Brand 42%
  • Brand 52%

Demand

120mm Slim Fan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 2.9×

Search terms

Top 120mm Slim Fan search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 120mm slim fan17K/yr
  • slim 120mm fan11K/yr
  • slim pc fan6K/yr
  • noctua nf-a12x153K/yr
  • 15mm fan3K/yr
  • noctua slim fan3K/yr
  • noctua nf-a12x15 pwm2K/yr
  • noctua 120mm slim3K/yr
  • noctua slim 120mm3K/yr
  • noctua slim2K/yr

Reviews and returns

What reviews say buyers love and hate about 120mm Slim Fan

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Noise Level”
4.2%of orders come back
“I may have gotten a faulty fan because this fan is abhorrently loud”
A buyer, on “Noise Level”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common 120mm Slim Fan questions

Answered from the same tracked data.