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120mm Aio

Fail

Shoppers spend an estimated $46K a year here, so 120mm Aio is a Fail.

Flapen Score
39
39 / 100
Ranks 5,506 of 8,347 Electronics niches · −4 vs the category median of 43
Market size
$46K/yr77K searches / yr
90-day growth
-2.4%search demand this quarter
Competition
59%top-5 click share · 11 brands · 48 sellers

Flapen Score

120mm Aio against its category

The dotted line is the Electronics average. Past it, 120mm Aio is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 120mm Aio market on Amazon at a glance

Shoppers on Amazon United States searched for 120mm Aio 77K times last year and spent an estimated $46K. The top 5 brands take 85% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
-2.4%
Conversion, latest week
1.3%
Market size, estimated
$46Ka year
Peak month
December1.4× the quietest month
Top search term
120mm aio40K searches a year

02 · Price

A sale here is worth $44.96.

Listings sell for $44.96 on average, from $30.42 to $87.37. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $44.96 that is $0 to $4K a year per listing.

Average price
$44.96inside the $15 to $100 sweet spot
Price range
$30.42–$87.37
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
5.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #259 within Internal Components. It carries 493 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
8.1%
Average rank
#259in Internal Components
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
493per listing
Listings tracked
19

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top 120mm Aio products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

48

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

12%

  • Brand 166%
  • Brand 27%
  • Brand 35%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (5 brands, 12%)

Demand

120mm Aio search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KHoliday '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top 120mm Aio search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 120mm aio40K/yr
  • 120 aio8K/yr
  • 140mm aio7K/yr
  • aio cooler 120mm7K/yr
  • aio 120mm5K/yr
  • single fan aio3K/yr
  • 120 mm aio3K/yr
  • 120mm aio cpu cooler4K/yr

Reviews and returns

What reviews say buyers love and hate about 120mm Aio

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
26%of negative reviews mention “Assembly/Installation”
5.4%of orders come back
“Horrible Installation”
A buyer, on “Assembly/Installation”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common 120mm Aio questions

Answered from the same tracked data.