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11

Fail

Shoppers spend an estimated $42K a year here, so 11 is a Fail.

Flapen Score
33
33 / 100
Ranks 7,120 of 8,347 Electronics niches · −10 vs the category median of 43
Market size
$42K/yr23K searches / yr
90-day growth
-1.0%search demand this quarter
Competition
67%top-5 click share · 12 brands · 28 sellers

Flapen Score

11 against its category

The dotted line is the Electronics average. Past it, 11 is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 11 market on Amazon at a glance

Shoppers on Amazon United States searched for 11 23K times last year and spent an estimated $42K. The top 5 brands take 85% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
-1.0%
Conversion, latest week
2.1%
Market size, estimated
$42Ka year
Peak month
December12.5× the quietest month
Top search term
ubox22K searches a year

02 · Price

A sale here is worth $87.80.

Listings sell for $87.80 on average, from $16.79 to $266.64. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $87.80 that is $0 to $9K a year per listing.

Average price
$87.80inside the $15 to $100 sweet spot
Price range
$16.79–$266.64
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
6.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 17.9% of listings are out of stock. The average listing ranks #600 within Video Surveillance. It carries 1,520 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
87%
Out of stock, average day
17.9%
Average rank
#600in Video Surveillance
Average rating
4.31 starsAmazon United States average 4.42 stars
Average reviews
1,520per listing
Listings tracked
15

04 · Newcomers

3 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
3Amazon's first-year sales bar
Average brand age
29 months

Products

Top 11 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

28

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

9%

  • Brand 126%
  • Brand 221%
  • Brand 317%
  • Brand 414%
  • Brand 58%
  • Brand 65%
  • Open — no brand owns it (6 brands, 9%)

Demand

11 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 12.5×

Reviews and returns

What reviews say buyers love and hate about 11

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Value For Money”
9%of negative reviews mention “Connectivity-Overall”
6.4%of orders come back
“it continuously loses connection”
A buyer, on “Connectivity-Overall”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common 11 questions

Answered from the same tracked data.