11
Skip itA small market ($42K/yr) — this niche doesn't clear our bar today.
Avg price
Great$87.80avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay1,520.2avg incumbent reviews — the moat a new listing must climb
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Price range
Okay$16.79–$266.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-1.0%90-day search growth — must beat 0% to launch
Returns
Bad6.4%return rate — above 5% kills the launch gate
Market size
Bad$42K$42K/yr · 23K searches
According to Flapen's Amazon United States niche tracking, 11 is a $42K/yr Amazon United States market (23K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 33/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
11 market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $22K–$44K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #600
- Page quality
- 0%
- Prime
- 87%
- Sponsored
- 100%
- Out of stock
- 17.9%
- Avg brand age
- 29 months
- Avg seller age
- 198 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
28
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
9%
- SEHMUA26%
- Unblock Tech21%
- ESOE17%
- Oculview14%
- FUVISION8%
- Funstorm5%
- Open — no brand owns it (6 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 93 weeks — -1.0% search growth over the last 90 days.Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 12.5×
Top 11 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SEHMUA Solar Security Cameras Wireless Outdoor 2K 360 View Battery Powered Outdoor Camera WiFi Home Security with Spotlight Color Night Vision PIR Sensor
SEHMUA$37.464.2★6,608 rev
Oculview 2K Solar Security Cameras Wireless Outdoor 2PCS Outdoor Camera Wireless with 360 View Cameras for Home Security with Color Night Vision Only Support 2.4GHz Wi-Fi
Oculview$64.864.4★1,617 rev
ESOE UBOX APP 2MP WiFi 4G Solar PTZ Camera IP Surveillance 1080P 4G Wireless Panel Battery Power CCTV Solar Camera (1920 x 1080 WiFi)
ESOE$142.104.6★7 rev
2026 Unblock Remote for UB12 +UBOX64GB 4GB RAM DDR3
Unblock Tech$266.643.2★4 rev
2026 Unblock Tech ubox12 4+64Gb H618cpu
Unblock Tech$265.970.0★0 rev
Newest
by launch date2026 Unblock Tech ubox12 4+64Gb H618cpu
Unblock Tech$265.970 rev
2026 Unblock Remote for UB12 +UBOX64GB 4GB RAM DDR3
Unblock Tech$266.644 rev
ELYSOO 4G LTE Cellular Security Camera 2 Pack Solar Powered Outdoor Cameras No WiFi Needed for Farm&Ranch 360 View 2K Night Vision Built in SIM Card(Support Verizon/AT&T/T-Mobile) - White
ELYSOO$71.67567 rev
GLEEMALL 4G LTE Cellular Security Cameras Solar Powered No WiFi Security Camera Outdoor Wireless Built-in SIM Card 2K Color Night Vision 360 View Motion Detection 2-Way Audio 2 Packs
GLEEMALL$64.52168 rev
ESOE Ubox Dual-Lens 36X Optical Zoom Solar Security Camera 6MP WIFI/4G Outdoor PTZ Camera with AI Human Detection Two-Way Audio Color Night Vision Cloud & TF Card Storage (WiFi)
ESOE$161.121 rev
Trending
90-day click momentum2026 Unblock Remote for UB12 +UBOX64GB 4GB RAM DDR3
Unblock Tech$266.643.2★
2026 Unblock Tech ubox12 4+64Gb H618cpu
Unblock Tech$265.970.0★
Small Security Camera Wireless Indoor 2K HD Magnetic Mini Security Cam
FUVISION$35.594.2★
ELYSOO 4G LTE Cellular Security Camera 2 Pack Solar Powered Outdoor Cameras No WiFi Needed for Farm&Ranch 360 View 2K Night Vision Built in SIM Card(Support Verizon/AT&T/T-Mobile) - White
ELYSOO$71.674.1★
uBoxes Moving Boxes Bundle of 18x14x12 (Medium Boxes - Pack of 20)
Uboxes$39.564.6★
What buyers say about 11
What buyers praise and complain about, mined from review topics.What buyers love
“Good purchase”
“Its easy to install”
“Amazing quality”
“Clear picture”
“Videos are clear”
“battery is good”
“easy to use app”
“Night vision Great”
“easy to connect”
“Secure”
What buyers complain about
“it continuously loses connection”
“Motion detection does not work”
“Didn't work”
“Garbage product”
“not worth the price”
“No recording”
“one stopped charging”
“I have no idea how durable they will be”
“Horrible camera”
“Battery don't last long”
Top return reasons
Common questions
- Is 11 profitable to sell on Amazon United States?
- The niche generates $42K/yr across 15 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is -1.0%. Flapen's verdict: Skip it (33/100).
- How competitive is the 11 niche?
- 12 brands and 28 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in 11?
- Top complaints mined from reviews: Connectivity-Overall, Motion Detection, Functionality-Overall. The return rate is 6.4% — above our launch gate.
- When does demand for 11 peak?
- Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 12.5× the quietest.
- What does it cost to enter the 11 niche?
- Listings span $16.79–$266.64; the average listing price is $87.80 (sweet spot $15–$100). The average incumbent carries 1,520 reviews — the moat a new listing must climb.