10x42 Binoculars

Shoppers searched for this 319K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +96.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months

319K

Growth, 90 days vs prior 90

+96.2%

Conversion, latest week

3.2%

Market size, estimated

$1.1Ma year

Peak month

April26.9× the quietest month

Top search term

vortex diamondback hd 10x4273K searches a year

Listings sell for $112.74 on average, from $23.18 to $282.73. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $112.74 that is $28K to $56K a year per listing.

Average price

$112.74above the $15 to $100 sweet spot

Price range

$23.18–$282.73

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

$28K–$56K

Returns

4.8%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #79 within Binoculars & Scopes. It carries 3,363 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

91%

Out of stock, average day

3.4%

Average rank

#79in Binoculars & Scopes

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

3,363per listing

Listings tracked

34

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

4Amazon's first-year sales bar

Average brand age

46 months