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10tb Surveillance Hard Drive

Fail

The top 5 brands take 100% of clicks, so 10tb Surveillance Hard Drive is a Fail.

Flapen Score
37
37 / 100
Ranks 6,097 of 8,347 Electronics niches · −6 vs the category median of 43
Market size
$445K/yr39K searches / yr
90-day growth
-4.1%search demand this quarter
Competition
73%top-5 click share · 4 brands · 99 sellers

Flapen Score

10tb Surveillance Hard Drive against its category

The dotted line is the Electronics average. Past it, 10tb Surveillance Hard Drive is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 10tb Surveillance Hard Drive market on Amazon at a glance

Shoppers on Amazon United States searched for 10tb Surveillance Hard Drive 39K times last year and spent an estimated $445K. All 4 brands take every click. Demand peaks in Jun–Jul. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $445K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
-4.1%
Conversion, latest week
4.2%
Market size, estimated
$445Ka year
Peak month
June2.3× the quietest month
Top search term
wd purple pro13K searches a year

02 · Price

A sale here is worth $272.87.

Listings sell for $272.87 on average, from $111.98 to $373.35. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $272.87 that is $27K to $68K a year per listing.

Average price
$272.87above the $15 to $100 sweet spot
Price range
$111.98–$373.35
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$27K–$68K
Returns
3.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 46% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #243 within Internal Components. It carries 631 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
46%
Out of stock, average day
3.3%
Average rank
#243in Internal Components
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
631per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top 10tb Surveillance Hard Drive products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

99

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • Brand 175%
  • Brand 212%
  • Brand 311%
  • Brand 43%

Demand

10tb Surveillance Hard Drive search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Black Friday '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.3×

Search terms

Top 10tb Surveillance Hard Drive search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wd purple pro13K/yr
  • 10tb surveillance hard drive12K/yr
  • wd purple 10tb6K/yr
  • western digital purple pro3K/yr
  • 10 tb surveillance hard drive4K/yr

Reviews and returns

What reviews say buyers love and hate about 10tb Surveillance Hard Drive

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
30%of negative reviews mention “Durability”
3.6%of orders come back
“Crashed after a few months of use”
A buyer, on “Durability”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common 10tb Surveillance Hard Drive questions

Answered from the same tracked data.