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100v to 120v Converter

Fail

The top 5 brands take 98% of clicks, so 100v to 120v Converter is a Fail.

Flapen Score
30
30 / 100
Ranks 7,626 of 8,347 Electronics niches · −13 vs the category median of 43
Market size
$36K/yr29K searches / yr
90-day growth
-28.4%search demand this quarter
Competition
84%top-5 click share · 6 brands · 12 sellers

Flapen Score

100v to 120v Converter against its category

The dotted line is the Electronics average. Past it, 100v to 120v Converter is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 100v to 120v Converter market on Amazon at a glance

Shoppers on Amazon United States searched for 100v to 120v Converter 29K times last year and spent an estimated $36K. The top 5 brands take 98% of clicks. Demand peaks in Jan. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -28.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
-28.4%
Conversion, latest week
1.8%
Market size, estimated
$36Ka year
Peak month
January1.7× the quietest month
Top search term
step down transformer 120v to 100v7K searches a year

02 · Price

A sale here is worth $69.63.

Listings sell for $69.63 on average, from $29.38 to $133.25. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $69.63 that is $0 to $7K a year per listing.

Average price
$69.63inside the $15 to $100 sweet spot
Price range
$29.38–$133.25
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
5.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #546 within Power Accessories. It carries 101 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
7.2%
Average rank
#546in Power Accessories
Average rating
4.27 starsAmazon United States average 4.42 stars
Average reviews
101per listing
Listings tracked
10

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top 100v to 120v Converter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

12

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • Brand 141%
  • Brand 232%
  • Brand 315%
  • Brand 47%
  • Brand 53%
  • Brand 62%

Demand

100v to 120v Converter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Prime Day '25Black Friday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top 100v to 120v Converter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • step down transformer 120v to 100v7K/yr
  • 100v to 120v converter8K/yr
  • transformer 120 to 100v4K/yr
  • 120v to 100v converter4K/yr
  • 120v to 100v step down3K/yr
  • 120v to 100v step down converter3K/yr

Reviews and returns

What reviews say buyers love and hate about 100v to 120v Converter

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Weight Heavy”
5.7%of orders come back
“A bit bulky”
A buyer, on “Weight Heavy”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common 100v to 120v Converter questions

Answered from the same tracked data.