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Fan Hat

Pass

Fan Hat scores 82 out of 100, a Pass. Shoppers spend an estimated $1.3M a year here, search demand grew +897.1% this quarter, and an estimated 2.1% of orders come back.

Filters Trending No Dominant Brand Quality Gap Out of Stock
Flapen Score
82
82 / 100Top 1% of 16,930 Clothing, Shoes & Jewelry niches · +37 vs the category median of 45
Market size
$1.3M/yr1.6M searches / yr
90-day growth
+897.1%search demand this quarter
Competition
36%top-5 click share · 25 brands · 27 sellers

Flapen Score

Fan Hat against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Fan Hat is stronger. Inside it, weaker.

82Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The Fan Hat market on Amazon at a glance

Shoppers on Amazon United States searched for Fan Hat 1.6M times last year and spent an estimated $1.3M. The top 5 brands take 51% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 82 out of 100, a Pass.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +897.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months
1.6M
Growth, 90 days vs prior 90
+897.1%
Conversion, latest week
3.0%
Market size, estimated
$1.3Ma year
Peak month
June101.4× the quietest month
Top search term
hat with fan307K searches a year

02 · Price

A sale here is worth $27.45.

Listings sell for $27.45 on average, from $15.24 to $38.62. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,000 to 1,250 of them. At $27.45 that is $27K to $34K a year per listing.

Average price
$27.45inside the $15 to $100 sweet spot
Price range
$15.24–$38.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
1,000–1,250
Revenue per listing a year
$27K–$34K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.9% of listings are out of stock. The average listing ranks #1,235 within Hiking & Outdoor Recreation. It carries 525 reviews at 3.99 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
11.9%
Average rank
#1,235in Hiking & Outdoor Recreation
Average rating
3.99 starsAmazon United States average 4.42 stars
Average reviews
525per listing
Listings tracked
43

04 · Newcomers

15 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 15 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
15Amazon's first-year sales bar
Average brand age
33 months

Products

Top Fan Hat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

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The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

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Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

25 falling

Sellers

27

Top-5 brand share

51%

Top 20: 96%

Top-5 click share

36%

Top 20: 77%

Open market

42%

  • Brand 113%
  • Brand 211%
  • Brand 310%
  • Brand 48%
  • Brand 58%
  • Brand 67%

Demand

Fan Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

300K200KSpike '24Holiday '24Spike '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 101.4×

Search terms

Top Fan Hat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hat with fan307K/yr
  • fan hat219K/yr
  • solar fan hat158K/yr
  • hat with fans solar power179K/yr
  • hat fan90K/yr
  • fan hats for men85K/yr
  • hat with fans74K/yr
  • solar powered fan hat66K/yr
  • solar fan hats for men57K/yr
  • sombrero con ventilador solar72K/yr

Reviews and returns

What reviews say buyers love and hate about Fan Hat

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Size-Overall”
2.1%of orders come back
“Fit is tight”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

Keep looking

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FAQ

Common Fan Hat questions

Answered from the same tracked data.