Skip to content

America 250 Merchandise

Pass

America 250 Merchandise scores 84 out of 100, a Pass. Shoppers spend an estimated $3.3M a year here, search demand grew +605.9% this quarter, and an estimated 0.3% of orders come back.

Flapen Score
84
84 / 100
Top 1% of 16,930 Clothing, Shoes & Jewelry niches · +39 vs the category median of 45
Market size
$3.3M/yr10.8M searches / yr
90-day growth
+605.9%search demand this quarter
Competition
15%top-5 click share · 87 brands · 107 sellers

Flapen Score

America 250 Merchandise against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, America 250 Merchandise is stronger. Inside it, weaker.

84Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The America 250 Merchandise market on Amazon at a glance

Shoppers on Amazon United States searched for America 250 Merchandise 10.8M times last year and spent an estimated $3.3M. The top 5 brands take 46% of clicks. Flapen scores it 84 out of 100, a Pass.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 10.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +605.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.3M a year.

Searches, last 12 months
10.8M
Growth, 90 days vs prior 90
+605.9%
Conversion, latest week
1.3%
Market size, estimated
$3.3Ma year
Top search term
250 anniversary usa merchandise2.2M searches a year

02 · Price

A sale here is worth $23.29.

Listings sell for $23.29 on average, from $6.71 to $47.86. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 1,000 to 1,250 of them. At $23.29 that is $23K to $29K a year per listing.

Average price
$23.29inside the $15 to $100 sweet spot
Price range
$6.71–$47.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
200K–250K
Units per listing a year
1,000–1,250
Revenue per listing a year
$23K–$29K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #10,201 within T-Shirts. It carries 444 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
86%
Out of stock, average day
10.3%
Average rank
#10,201in T-Shirts
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
444per listing
Listings tracked
187

04 · Newcomers

142 of last year's 178 launches cleared the first-year sales bar.

178 products launched here in the last 12 months. 142 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 15 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
178
Successful launches
142Amazon's first-year sales bar
Average brand age
15 months

Products

Top America 250 Merchandise products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 15% of clicks. An open shelf where new products get seen.

Brands

87 rising

Sellers

107

Top-5 brand share

46%

Top 20: 73%

Top-5 click share

15%

Top 20: 37%

Open market

51%

  • Brand 124%
  • Brand 29%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 63%

Demand

America 250 Merchandise search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1.5M1.0MSpike '25Holiday '25Spike '26SepOctNovDecJanFebMarAprMayJun

Peak months: Jun, Jul · busiest ÷ quietest = 46.5× · 11 of 12 months tracked

Search terms

Top America 250 Merchandise search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 250 anniversary usa merchandise2.2M/yr
  • 250th anniversary usa shirt1.8M/yr
  • america 250 merchandise1.3M/yr
  • america 250 shirt775K/yr
  • usa 250th anniversary merchandise677K/yr
  • usa 250th anniversary shirt511K/yr
  • 250 anniversary usa shirt660K/yr
  • america 250539K/yr
  • 250 anniversary usa hat791K/yr
  • 250th anniversary usa shirt men189K/yr

Reviews and returns

What reviews say buyers love and hate about America 250 Merchandise

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Size-Overall”
0.3%of orders come back
“Not a good fit”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common America 250 Merchandise questions

Answered from the same tracked data.