azelaic acid 15%
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$19.09avg listing price — sweet spot $15–$100
Price range
Great$7.95–$43.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+54.9%90-day search growth — must beat 0% to launch
Brand share
Good63%top-5 brand share — brands hold most of the demand
Market size
Good$317K$317K/yr · 540K searches
Review moat
Okay1,616.33avg incumbent reviews — the moat a new listing must climb
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, azelaic acid 15% is a $317K/yr Amazon United States market (540K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 64/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
azelaic acid 15% market data
- Units sold / yr
- 15K–20K
- avg 1,000–1,250/product
- Revenue / yr
- $286K–$382K
- units × avg price
- Conversion rate
- 3.1%
- Avg BSR
- #727
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 10.0%
- Avg brand age
- 45 months
- Avg seller age
- 128 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
33
Top-5 brand share
63%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
30%
- AOBBIY20%
- The Ordinary12%
- Aufdzceh12%
- ANUA10%
- MAREE9%
- mopayzer7%
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — +54.9% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 2.9×
Top azelaic acid 15% search terms
- azelaic acid 15%198K/yr
- azelaic acid 20%84K/yr
- finacea azelaic acid37K/yr
- finacea26K/yr
- 15% azelaic acid25K/yr
- azalecic acid 15%17K/yr
- azelaic acid 1517K/yr
- azelaic acid gel 15%14K/yr
- azelaic acid 2012K/yr
- azelaic acid 15% gel12K/yr
Top azelaic acid 15% products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AOBBIY Azelaic Acid Cream for Face Tone Refining Facial Cream for Skin Clarity & Smoother-Looking Skin 1 oz
AOBBIY$17.044.3★664 rev
The Ordinary Azelaic Acid Suspension 10% Brightening Formula for Uneven and Blemish-Prone Skin 1 Fl Oz
The Ordinary$11.794.5★7,722 rev
Anua Azelaic Acid 10 Hyaluron Redness Soothing Serum Facial Serum for Blemish-Prone & Oily-Prone Skin Lightweight & Hydrating Blemish Care Hyaluronic Acid Korean Skincare 1.01 fl oz.
ANUA$19.554.5★5,161 rev
MAREE Azelaic Acid Face Cream Azelaic Acid Treatment with Niacinamide & Salicylic Acid Dark Spot Corrector for Face Redness Relief Smooth Even Skin Tone Acido Azelaico for Acne Prone Skin
MAREE$10.064.3★171 rev
Azelaic Acid 14% Acne Cream for Redness Relief Dark Spots Facial Serum with Niacinamide & Vitamin C Prevent Acne Breakouts Azelaic Acid Serum for Balance Excess Sebum & Soothe Irritation 1 Oz.
mopayzer$10.004.4★359 rev
Newest
by launch date
Aufdzceh Azelaic Acid Face Cream - Restorative Multi-Action Formula with Vitamin C & Niacinamide Comforting Gel-Cream for Post-Shaving & Stressed Skin Revitalizing Skin Tone & Texture (Pack of 1)
Aufdzceh$20.0615 rev
Aufdzceh Azelaic Acid Face Cream - Restorative Multi-Action Formula with Vitamin C & Niacinamide Comforting Gel-Cream for Post-Shaving & Stressed Skin Revitalizing Skin Tone & Texture (Pack of 2)
Aufdzceh$37.0615 rev
Aufdzceh Azelaic Acid Cream with Salicylic Acid & Niacinamide - Advanced Clarifying Formula for Blemish-Prone Skin Pore Minimizer & Surface Texture Smoothing Gel (Pack of 1)
Aufdzceh$19.9028 rev
Good Molecules 10% Azelaic Acid Treatment for Face Blurs Facial Redness & Evens Skin Tone Brightens the Look of Dark Spots & Refines Texture Vegan & Fragrance-Free Skincare (30ml / 1.01 fl oz.)
Good Molecules$12.001,001 rev
MAREE Azelaic Acid Face Cream Azelaic Acid Treatment with Niacinamide & Salicylic Acid Dark Spot Corrector for Face Redness Relief Smooth Even Skin Tone Acido Azelaico for Acne Prone Skin
MAREE$10.06171 rev
Trending
90-day click momentumAufdzceh Azelaic Acid Face Cream - Restorative Multi-Action Formula with Vitamin C & Niacinamide Comforting Gel-Cream for Post-Shaving & Stressed Skin Revitalizing Skin Tone & Texture (Pack of 2)
Aufdzceh$37.064.2★
Aufdzceh Azelaic Acid Cream with Salicylic Acid & Niacinamide - Advanced Clarifying Formula for Blemish-Prone Skin Pore Minimizer & Surface Texture Smoothing Gel (Pack of 1)
Aufdzceh$19.904.2★
Aufdzceh Azelaic Acid Face Cream - Restorative Multi-Action Formula with Vitamin C & Niacinamide Comforting Gel-Cream for Post-Shaving & Stressed Skin Revitalizing Skin Tone & Texture (Pack of 1)
Aufdzceh$20.064.2★
Geek & Gorgeous - aPAD - Soothing Azelaic acid Serum against redness for all skin types and also for sensitive skin 1 oz
Geek & Gorgeous$12.494.3★
MAREE Azelaic Acid Face Cream Azelaic Acid Treatment with Niacinamide & Salicylic Acid Dark Spot Corrector for Face Redness Relief Smooth Even Skin Tone Acido Azelaico for Acne Prone Skin
MAREE$10.064.3★
What buyers say about azelaic acid 15%
What buyers praise and complain about, mined from review topics.What buyers love
“Great for sensitive skin”
“Great effective product”
“Worth your money”
“Soft skin”
“Reduces redness”
“No skin irritation”
“It is moisturizing”
“Effective for me”
“The texture is great”
“It doesnt dry my skin out”
What buyers complain about
“Skin irritation”
“Not Effective”
“Made skin have a rash”
“Waste Of Money”
“Small tube,”
“smells like vomit”
“It's not hydrating”
“Zero improvement”
“This is very thick”
“Had a horrible skin reaction to this”
Top return reasons
Common questions
- Is azelaic acid 15% profitable to sell on Amazon United States?
- The niche generates $317K/yr across 18 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is +54.9%. Flapen's verdict: Worth a look (64/100).
- How competitive is the azelaic acid 15% niche?
- 16 brands and 33 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 63% of demand.
- What do buyers complain about in azelaic acid 15%?
- Top complaints mined from reviews: Allergies, Functionality-Overall, Skin Health. The return rate is 0.8%.
- When does demand for azelaic acid 15% peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 2.9× the quietest.
- What does it cost to enter the azelaic acid 15% niche?
- Listings span $7.95–$43.05; the average listing price is $19.09 (sweet spot $15–$100). The average incumbent carries 1,616 reviews — the moat a new listing must climb.