Is aloe vera gel for sunburn relief profitable to sell on Amazon United States?

The niche generates $739K/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +243.3%. Flapen's verdict: Worth a look (63/100).

How competitive is the aloe vera gel for sunburn relief niche?

13 brands and 572 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 66% of demand.

What do buyers complain about in aloe vera gel for sunburn relief?

Top complaints mined from reviews: Allergies, Smell, Ingredients-Overall. The return rate is 0.6%.

When does demand for aloe vera gel for sunburn relief peak?

Demand peaks in Jun–Jul; the busiest month runs 15.1× the quietest.

What does it cost to enter the aloe vera gel for sunburn relief niche?

Listings span $4.04–$19.05; the average listing price is $9.98 (sweet spot $15–$100). The average incumbent carries 10,176 reviews — the moat a new listing must climb.

aloe vera gel for sunburn relief

Worth a look

Shows demand growing +243.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+243.3%

90-day search growth — must beat 0% to launch

Conversion

Incredible17.4%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Market size

Good$739K

$739K/yr · 425K searches

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay$9.98

avg listing price — sweet spot $15–$100

Price range

Okay$4.04–$19.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Review moat

Bad10,176.33

avg incumbent reviews — the moat a new listing must climb

Signals Trending

According to Flapen's Amazon United States niche tracking, aloe vera gel for sunburn relief is a $739K/yr Amazon United States market (425K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 63/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

aloe vera gel for sunburn relief market data

Units sold / yr: 50K–60K; avg 3,000–4,000/product
Revenue / yr: $499K–$599K; units × avg price
Conversion rate: 17.4%
Avg BSR: #26
Page quality: 0%
Prime: 100%
Sponsored: 87%
Out of stock: 0.0%
Avg brand age: 70 months
Avg seller age: 134 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

572

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

26%

Amazon Basics24%
Sun Bum13%
Aloderma10%
Banana Boat9%
Seven Minerals9%
Amazon Essentials9%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +243.3% search growth over the last 90 days.

Peak months: Jun, Jul · busiest ÷ quietest = 15.1×

Open Trend

Top aloe vera gel for sunburn relief search terms

aloe vera gel for sunburn relief231K/yr +882.8%17.1% conv.
after sun gel23K/yr +194.2%7.8% conv.
aloe vera sunburn relief34K/yr +5.0%9.8% conv.
aloe sunburn relief34K/yr +7.4%9.7% conv.
after sun aloe14K/yr +162.3%8.5% conv.
aloe for sunburn relief32K/yr -4.2%9.3% conv.
aloe after sun11K/yr +68.2%9.1% conv.
aloe vera gel sunburn relief29K/yr -14.0%6.1% conv.
after sun aloe vera gel8K/yr +125.5%9.5% conv.
aloe vera after sun7K/yr +18.7%7.2% conv.

All search terms

Top aloe vera gel for sunburn relief products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Basics Sunburn Relief Gel with Aloe Vera Soothing Cooling Itch Relief 8 oz Pack of 1 (Previously Solimo)

Amazon Basics$4.044.7★2,826 rev

Sun Bum Cool Down Aloe Vera Gel - Vegan After Sun Care to Soothe and Hydrate Sunburn - 8 oz

Sun Bum$11.044.7★8,889 rev

Banana Boat Soothing After Sun Gel with Aloe Twin Pack | Aloe Vera Gel Sunburn Relief After Sun Care 16 fl oz each

Banana Boat$12.064.7★2,175 rev

Seven Minerals Aloe Vera Gel with Freshly Cut Pure Organic Aloe - Big 12oz - Texas Grown HighestQuality Vegan Unscented Non-Sticky - After Sun Sunburn Relief Skin & Face Moisturizer Hair Mask

Seven Minerals$19.054.5★79,288 rev

Amazon Essentials After Sun Gel with Aloe Lidocaine and Menthol 16 Fluid Ounce (1 Pack) (Previously Amazon Basics)

Amazon Essentials$4.414.6★4,672 rev

Newest

by launch date

BLUE LIZARD After Sun Soothing Lotion Lightweight Formula with Shea Butter Soothes and Moisturizes Proven to Reduce the Look of Redness Instant Hydration Vegan Hypoallergenic 6 oz.

BLUE LIZARD$12.18225 rev

9mo ago

Amazon Basics Sunburn Relief Gel with Aloe Vera Soothing Cooling Itch Relief 8 oz Pack of 1 (Previously Solimo)

Amazon Basics$4.042,826 rev

3y ago

Aloderma Aloe Vera Gel Made within 12 Hours of Harvest with 99% Pure Organic Aloe Vera - Pump Bottle - Ideal for Face and Body Soothing & Hydrating Sunburn Relief Great for Scalp & Hair - 10.6oz

Aloderma$16.772,830 rev

4y ago

KinRose Care 12oz Aloe Vera Gel for Face Skin Hair & Sunburn Relief - From Pure Organic Aloe Vera (99%) - Cold Pressed Vegan Unscented - Made in USA.

KinRose Care$11.0810,098 rev

5y ago

Banana Boat Soothing After Sun Gel with Aloe Twin Pack | Aloe Vera Gel Sunburn Relief After Sun Care 16 fl oz each

Banana Boat$12.062,175 rev

5y ago

What buyers say about aloe vera gel for sunburn relief

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Excellent quality, great price, arrived quickly”

Moist/Dry10%

“Quick drying”

Suitability Combination Skin9%

“Great for sensitive skin”

Soft Feel6%

“Goes on smooth”

Value For Money5%

“GREAT PRICE”

Absorbency4%

“Absorbs completely”

Suitability Dry Skin4%

“Amazing for dry skin”

Smell4%

“clean smell”

Allergies4%

“no irritation”

Efficiency3%

“It really does work”

What buyers complain about

Allergies21%

“Skin irritation”

Smell16%

“Smells like chemical”

Ingredients-Overall7%

“Bad ingredients”

Skin Health4%

“Burned my skin”

Advertised Vs Actual Product3%

“False Advertising”

Moist/Dry3%

“Not very moisturizing”

Dilute/Watery2%

“is very watery”

Thickness2%

“Not thick”

Side Effects2%

“it seems to have actively caused hives”

Value For Money2%

“It is a little pricey”

Top return reasons

Advertised Vs Actual Product17%

Smell15%

Size-Overall10%

Ingredients-Overall10%

Leak-Proof9%

Value For Money6%

Functionality-Overall5%

Product Condition3%

Texture/Consistency-Overall2%

Adhesion/Stickiness2%

Common questions

Is aloe vera gel for sunburn relief profitable to sell on Amazon United States?: The niche generates $739K/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +243.3%. Flapen's verdict: Worth a look (63/100).
How competitive is the aloe vera gel for sunburn relief niche?: 13 brands and 572 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 66% of demand.
What do buyers complain about in aloe vera gel for sunburn relief?: Top complaints mined from reviews: Allergies, Smell, Ingredients-Overall. The return rate is 0.6%.
When does demand for aloe vera gel for sunburn relief peak?: Demand peaks in Jun–Jul; the busiest month runs 15.1× the quietest.
What does it cost to enter the aloe vera gel for sunburn relief niche?: Listings span $4.04–$19.05; the average listing price is $9.98 (sweet spot $15–$100). The average incumbent carries 10,176 reviews — the moat a new listing must climb.