360 Waves
FailShoppers spend an estimated $81K a year here, so 360 Waves is a Fail.
- Flapen Score
- 42 / 100Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 4842
- Market size
- $81K/yr306K searches / yr
- 90-day growth
- +8.5%search demand this quarter
- Competition
- 73%top-5 click share · 8 brands · 47 sellers
Flapen Score
360 Waves against its category
The dotted line is the Beauty & Personal Care average. Past it, 360 Waves is stronger. Inside it, weaker.
Market
The 360 Waves market on Amazon at a glance
Shoppers on Amazon United States searched for 360 Waves 306K times last year and spent an estimated $81K. The top 5 brands take 91% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 1.6% of those searches ended in a purchase.
Shoppers searched for this 306K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $81K a year.
- Searches, last 12 months
- 306K
- Growth, 90 days vs prior 90
- +8.5%
- Conversion, latest week
- 1.6%
- Market size, estimated
- $81Ka year
- Top search term
- wave128K searches a year
02 · Price
A sale here is worth $16.53.
Listings sell for $16.53 on average, from $4.33 to $46.15. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $16.53 that is $2K to $4K a year per listing.
- Average price
- $16.53inside the $15 to $100 sweet spot
- Price range
- $4.33–$46.15
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
85% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #460 within Pomades. It carries 966 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 85%
- Out of stock, average day
- 0.0%
- Average rank
- #460in Pomades
- Average rating
- 4.41 starsAmazon United States average 4.42 stars
- Average reviews
- 966per listing
- Listings tracked
- 13
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top 360 Waves products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Royalty Headwear Silky Wave Cap for 360 540 & 720 Waves Soft Breathable Durag Skull Cap Beanie for Men (US Alpha One Size Black)
- Price
- $19.96
- Rating
- 4.4/5
- Reviews
- 1,354
- Age
- 4y ago

Lusters S-Curl 360 Wave Control Pomade 3 Ounce (88ml) (6 Pack)
- Price
- $26.76
- Rating
- 4.7/5
- Reviews
- 194
- Age
- 11y ago

Wave Pomade for Men Strong Hold Easy Wash Hair Cream Grease Promotes Layered Waves Moisture Shine Brush and Durag Cap Set
- Price
- $21.36
- Rating
- 4.4/5
- Reviews
- 318
- Age
- 2y ago

OCEAN VIEW DEEP WAVES POMADE - Premium Wave Grease Wave Pomade for 360 Waves Strong Hold Wave Cream for Men Hydrating Hair Styling Product for Deep Defined Waves 4 oz Jar
- Price
- $15.16
- Rating
- 4.2/5
- Reviews
- 145
- Age
- 6mo ago

OCEAN VIEW DEEP WAVES POMADE- Water-Based Hair Cream for 360 Wave Training and Wolfing- Silky Smooth Application and Styling Strong Hold Easy Wash- Waver and Barber Accessories - 4oz Tin Can
- Price
- $18.11
- Rating
- 4.4/5
- Reviews
- 4,158
- Age
- 8y ago
Trending
estimated 90-day click momentum
4PCS Silky Durags for Men Women 360 Waves with 1 Wave Cap Silky Satin Durag Extra Long Tails
- Price
- $10.25
- Rating
- 4.4/5
- Reviews
- 3,187
- Age
- 5y ago

Royalty Headwear Silky Wave Cap for 360 540 & 720 Waves Soft Breathable Durag Skull Cap Beanie for Men (US Alpha One Size Black)
- Price
- $19.96
- Rating
- 4.4/5
- Reviews
- 1,354
- Age
- 4y ago

OCEAN VIEW DEEP WAVES POMADE - Premium Wave Grease Wave Pomade for 360 Waves Strong Hold Wave Cream for Men Hydrating Hair Styling Product for Deep Defined Waves 4 oz Jar
- Price
- $15.16
- Rating
- 4.2/5
- Reviews
- 145
- Age
- 6mo ago

360 Wave Kit for Men Grooming Kit for 360 Waves - 3 Wave Brushes Soft Medium & Hard - Satin Durag Hand Mirror Hair Comb Hair Brush Cleaner Wave Pomade & Shampoo & Rosemary Oil - Best Gift Set
- Price
- $46.15
- Rating
- 4.4/5
- Reviews
- 31
- Age
- 11mo ago

kep-Mve Crown Patch for Waves With Laydown 360 Wave Pad Rapid Wavers Crown Compression Patches Hair Care Set For Black Men Used together with Wave Cap.
- Price
- $9.19
- Rating
- 4.5/5
- Reviews
- 89
- Age
- 1y ago
Newest
by launch date
OCEAN VIEW DEEP WAVES POMADE - Premium Wave Grease Wave Pomade for 360 Waves Strong Hold Wave Cream for Men Hydrating Hair Styling Product for Deep Defined Waves 4 oz Jar
- Price
- $15.16
- Rating
- 4.2/5
- Reviews
- 145
- Age
- 6mo ago

360 Wave Kit for Men Grooming Kit for 360 Waves - 3 Wave Brushes Soft Medium & Hard - Satin Durag Hand Mirror Hair Comb Hair Brush Cleaner Wave Pomade & Shampoo & Rosemary Oil - Best Gift Set
- Price
- $46.15
- Rating
- 4.4/5
- Reviews
- 31
- Age
- 11mo ago

kep-Mve Crown Patch for Waves With Laydown 360 Wave Pad Rapid Wavers Crown Compression Patches Hair Care Set For Black Men Used together with Wave Cap.
- Price
- $9.19
- Rating
- 4.5/5
- Reviews
- 89
- Age
- 1y ago

2PCS Laydown 360 Waves Training Pad Helps Train Your Hair To Laydown to your desired wave Pattern Wave brush for men(Black2pcs)
- Price
- $6.45
- Rating
- 4.3/5
- Reviews
- 161
- Age
- 1y ago

Wave Pomade for Men Strong Hold Easy Wash 360 Wave Training Hair Cream Waves Grease for Men Promotes Layered Waves Moisture Control and Silky Shine Wave Kit Curved Medium Waves Brush Silky Durag
- Price
- $21.68
- Rating
- 4.5/5
- Reviews
- 192
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
47
Est. top-5 brand share
91%
Top 20: 100%
Est. top-5 click share
73%
Top 20: 100%
Open market
5%
- Royalty Headwear38%
- Luster's16%
- Goiple15%
- OCEAN VIEW DEEP WAVES POMADE12%
- kep-Mve10%
- ForceWave4%
- Open — no brand owns it (2 brands, 5%)
Demand
360 Waves search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Jul · busiest ÷ quietest = 4.5× · 10 of 12 months tracked
Search terms
Top 360 Waves search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- wave128K/yr
- waves99K/yr
- 360 waves19K/yr
- 360 style pomade14K/yr
- wave products11K/yr
- da wave essential6K/yr
- 360 wave11K/yr
- wave 3604K/yr
- wave products for black men5K/yr
- 360 style3K/yr
Reviews and returns
What reviews say buyers love and hate about 360 Waves
We read the reviews and the return reasons for every product selling here.
“Too Small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 360 Waves questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









