360 Waves
a small market ($81K/yr) — 360 Waves doesn't clear our bar today.
Flapen Score
Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 48
Is 360 Waves profitable on Amazon?
According to Flapen's Amazon United States niche tracking, 360 Waves is a $81K/yr Amazon United States market (306K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 42/100.
360 Waves: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +8.5% over the last 90 days and 1.6% of searches end in a purchase.
$81K
revenue / yr
Who owns the niche?
The top 5 brands hold 91% of demand, so 9% of the market is open.
9%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 13 products
Top 360 Waves products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Royalty Headwear Silky Wave Cap for 360 540 & 720 Waves Soft Breathable Durag Skull Cap Beanie for Men (US Alpha One Size Black)
- Price
- $19.96
- Rating
- 4.4/5
- Reviews
- 1,354
- Age
- 4y ago
Lusters S-Curl 360 Wave Control Pomade 3 Ounce (88ml) (6 Pack)
- Price
- $26.76
- Rating
- 4.7/5
- Reviews
- 194
- Age
- 11y ago
Wave Pomade for Men Strong Hold Easy Wash Hair Cream Grease Promotes Layered Waves Moisture Shine Brush and Durag Cap Set
- Price
- $21.36
- Rating
- 4.4/5
- Reviews
- 318
- Age
- 2y ago
OCEAN VIEW DEEP WAVES POMADE - Premium Wave Grease Wave Pomade for 360 Waves Strong Hold Wave Cream for Men Hydrating Hair Styling Product for Deep Defined Waves 4 oz Jar
- Price
- $15.16
- Rating
- 4.2/5
- Reviews
- 145
- Age
- 6mo ago
OCEAN VIEW DEEP WAVES POMADE- Water-Based Hair Cream for 360 Wave Training and Wolfing- Silky Smooth Application and Styling Strong Hold Easy Wash- Waver and Barber Accessories - 4oz Tin Can
- Price
- $18.11
- Rating
- 4.4/5
- Reviews
- 4,158
- Age
- 8y ago
Trending
90-day click momentum
4PCS Silky Durags for Men Women 360 Waves with 1 Wave Cap Silky Satin Durag Extra Long Tails
- Price
- $10.25
- Rating
- 4.4/5
- Reviews
- 3,187
- Age
- 5y ago
Royalty Headwear Silky Wave Cap for 360 540 & 720 Waves Soft Breathable Durag Skull Cap Beanie for Men (US Alpha One Size Black)
- Price
- $19.96
- Rating
- 4.4/5
- Reviews
- 1,354
- Age
- 4y ago
OCEAN VIEW DEEP WAVES POMADE - Premium Wave Grease Wave Pomade for 360 Waves Strong Hold Wave Cream for Men Hydrating Hair Styling Product for Deep Defined Waves 4 oz Jar
- Price
- $15.16
- Rating
- 4.2/5
- Reviews
- 145
- Age
- 6mo ago
360 Wave Kit for Men Grooming Kit for 360 Waves - 3 Wave Brushes Soft Medium & Hard - Satin Durag Hand Mirror Hair Comb Hair Brush Cleaner Wave Pomade & Shampoo & Rosemary Oil - Best Gift Set
- Price
- $46.15
- Rating
- 4.4/5
- Reviews
- 31
- Age
- 11mo ago
kep-Mve Crown Patch for Waves With Laydown 360 Wave Pad Rapid Wavers Crown Compression Patches Hair Care Set For Black Men Used together with Wave Cap.
- Price
- $9.19
- Rating
- 4.5/5
- Reviews
- 89
- Age
- 1y ago
Newest
by launch dateOCEAN VIEW DEEP WAVES POMADE - Premium Wave Grease Wave Pomade for 360 Waves Strong Hold Wave Cream for Men Hydrating Hair Styling Product for Deep Defined Waves 4 oz Jar
- Price
- $15.16
- Rating
- 4.2/5
- Reviews
- 145
- Age
- 6mo ago
360 Wave Kit for Men Grooming Kit for 360 Waves - 3 Wave Brushes Soft Medium & Hard - Satin Durag Hand Mirror Hair Comb Hair Brush Cleaner Wave Pomade & Shampoo & Rosemary Oil - Best Gift Set
- Price
- $46.15
- Rating
- 4.4/5
- Reviews
- 31
- Age
- 11mo ago
kep-Mve Crown Patch for Waves With Laydown 360 Wave Pad Rapid Wavers Crown Compression Patches Hair Care Set For Black Men Used together with Wave Cap.
- Price
- $9.19
- Rating
- 4.5/5
- Reviews
- 89
- Age
- 1y ago
2PCS Laydown 360 Waves Training Pad Helps Train Your Hair To Laydown to your desired wave Pattern Wave brush for men(Black2pcs)
- Price
- $6.45
- Rating
- 4.3/5
- Reviews
- 161
- Age
- 1y ago
Wave Pomade for Men Strong Hold Easy Wash 360 Wave Training Hair Cream Waves Grease for Men Promotes Layered Waves Moisture Control and Silky Shine Wave Kit Curved Medium Waves Brush Silky Durag
- Price
- $21.68
- Rating
- 4.5/5
- Reviews
- 192
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
Brands
8 falling
Sellers
47
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
5%
- Royalty Headwear38%
- Luster's16%
- Goiple15%
- OCEAN VIEW DEEP WAVES POMADE12%
- kep-Mve10%
- ForceWave4%
- Open — no brand owns it (2 brands, 5%)
360 Waves demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top 360 Waves search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- wave128K/yr
- waves99K/yr
- 360 waves19K/yr
- 360 style pomade14K/yr
- wave products11K/yr
- da wave essential6K/yr
- 360 wave11K/yr
- wave 3604K/yr
- wave products for black men5K/yr
- 360 style3K/yr
What reviews say buyers love and hate about 360 Waves
What buyers mention most, as a share of all reviews.
What buyers love
72% of reviews“It has a light scent”
“Decent WaveCap”
“Worth the money”
“So far my hair feels noticeably softer”
“Easy to use”
What buyers complain about
63% of reviews“Too Small”
“Trash”
“Dont work”
“not as thick or strong as gel”
“May be a bit more expensive than off the shelf at your local store”
360 Waves return rate & reasons
Why buyers send it back, as a share of all return requests.
0.8%
Return rate
70%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common 360 Waves questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
