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360 Waves

Fail

Shoppers spend an estimated $81K a year here, so 360 Waves is a Fail.

Flapen Score
42
42 / 100
Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 48
Market size
$81K/yr306K searches / yr
90-day growth
+8.5%search demand this quarter
Competition
73%top-5 click share · 8 brands · 47 sellers

Flapen Score

360 Waves against its category

The dotted line is the Beauty & Personal Care average. Past it, 360 Waves is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 360 Waves market on Amazon at a glance

Shoppers on Amazon United States searched for 360 Waves 306K times last year and spent an estimated $81K. The top 5 brands take 91% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 306K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $81K a year.

Searches, last 12 months
306K
Growth, 90 days vs prior 90
+8.5%
Conversion, latest week
1.6%
Market size, estimated
$81Ka year
Top search term
wave128K searches a year

02 · Price

A sale here is worth $16.53.

Listings sell for $16.53 on average, from $4.33 to $46.15. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $16.53 that is $2K to $4K a year per listing.

Average price
$16.53inside the $15 to $100 sweet spot
Price range
$4.33–$46.15
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #460 within Pomades. It carries 966 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
85%
Out of stock, average day
0.0%
Average rank
#460in Pomades
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
966per listing
Listings tracked
13

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
54 months

Products

Top 360 Waves products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

47

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

5%

  • Brand 138%
  • Brand 216%
  • Brand 315%
  • Brand 412%
  • Brand 510%
  • Brand 64%
  • Open — no brand owns it (2 brands, 5%)

Demand

360 Waves search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '26NovDecJanFebMarAprMayJun

Peak months: Feb, Jul · busiest ÷ quietest = 4.5× · 10 of 12 months tracked

Search terms

Top 360 Waves search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wave128K/yr
  • waves99K/yr
  • 360 waves19K/yr
  • 360 style pomade14K/yr
  • wave products11K/yr
  • da wave essential6K/yr
  • 360 wave11K/yr
  • wave 3604K/yr
  • wave products for black men5K/yr
  • 360 style3K/yr

Reviews and returns

What reviews say buyers love and hate about 360 Waves

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Smell”
22%of negative reviews mention “Size-Overall”
0.8%of orders come back
“Too Small”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common 360 Waves questions

Answered from the same tracked data.