32 Inch Wig
MaybeThe top 5 brands take only 23% of clicks. But shoppers spend an estimated $51K a year here, so 32 Inch Wig is a Maybe.
- Flapen Score
- 52 / 100Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 4852
- Market size
- $51K/yr46K searches / yr
- 90-day growth
- -1.4%search demand this quarter
- Competition
- 23%top-5 click share · 76 brands · 92 sellers
Flapen Score
32 Inch Wig against its category
The dotted line is the Beauty & Personal Care average. Past it, 32 Inch Wig is stronger. Inside it, weaker.
Market
The 32 Inch Wig market on Amazon at a glance
Shoppers on Amazon United States searched for 32 Inch Wig 46K times last year and spent an estimated $51K. The top 5 brands take 23% of clicks. Demand peaks in Jan–Feb–Mar. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.
- Searches, last 12 months
- 46K
- Growth, 90 days vs prior 90
- -1.4%
- Conversion, latest week
- 1.0%
- Market size, estimated
- $51Ka year
- Peak month
- March1.8× the quietest month
- Top search term
- 32 inch wig22K searches a year
02 · Price
A sale here is worth $108.54.
Listings sell for $108.54 on average, from $11.57 to $313.22. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $108.54 that is $0 to $11K a year per listing.
- Average price
- $108.54above the $15 to $100 sweet spot
- Price range
- $11.57–$313.22
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$11K
- Returns
- 3.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 21.1% of listings are out of stock. The average listing ranks #1,225 within Wigs. It carries 889 reviews at 3.86 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 21.1%
- Average rank
- #1,225in Wigs
- Average rating
- 3.86 starsAmazon United States average 4.42 stars
- Average reviews
- 889per listing
- Listings tracked
- 82
04 · Newcomers
24 of last year's 38 launches cleared the first-year sales bar.
38 products launched here in the last 12 months. 24 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 16 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 38
- Successful launches
- 24Amazon's first-year sales bar
- Average brand age
- 16 months
Products
Top 32 Inch Wig products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 23% of clicks. An open shelf where new products get seen.
Brands
76 rising
Sellers
92
Top-5 brand share
23%
Top 20: 60%
Top-5 click share
23%
Top 20: 57%
Open market
73%
- Brand 17%
- Brand 25%
- Brand 34%
- Brand 44%
- Brand 54%
- Brand 63%
Demand
32 Inch Wig search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Mar · busiest ÷ quietest = 1.8×
Search terms
Top 32 Inch Wig search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 32 inch wig22K/yr
- wigs human hair 40 inch6K/yr
- 30 inch straight wig6K/yr
- 30 inch black wig5K/yr
- 30 inch body wave4K/yr
- dulove 30 inch lace front wig human hair2K/yr
Reviews and returns
What reviews say buyers love and hate about 32 Inch Wig
We read the reviews and the return reasons for every product selling here.
“The wig is not as described”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 32 Inch Wig questions
Answered from the same tracked data.