30 Inch Wig

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -24.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20K a year.

Searches, last 12 months

27K

Growth, 90 days vs prior 90

-24.7%

Conversion, latest week

0.7%

Market size, estimated

$20Ka year

Peak month

August1.9× the quietest month

Top search term

34 inch lace front wig human hair18K searches a year

Listings sell for $104.19 on average, from $45.20 to $167.15. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $104.19 that is $0 to $10K a year per listing.

Average price

$104.19above the $15 to $100 sweet spot

Price range

$45.20–$167.15

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250–500

Units per listing a year

0–100

Revenue per listing a year

$0–$10K

Returns

4.3%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 26.1% of listings are out of stock. The average listing ranks #1,534 within Wigs. It carries 957 reviews at 3.94 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

26.1%

Average rank

#1,534in Wigs

Average rating

3.94 starsAmazon United States average 4.42 stars

Average reviews

957per listing

Listings tracked

27

8 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

8

Successful launches

5Amazon's first-year sales bar

Average brand age

21 months