3 color eyeshadow stick
Worth a lookShows demand growing +592.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+592.8%90-day search growth — must beat 0% to launch
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Review moat
Great138.82avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.71avg listing price — sweet spot $15–$100
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Price range
Okay$7.55–$17.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad76%top-5 click share — a locked-up shelf
Market size
Bad$18K$18K/yr · 31K searches
According to Flapen's Amazon United States niche tracking, 3 color eyeshadow stick is a $18K/yr Amazon United States market (31K searches/yr). The top 5 brands hold 85% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
3 color eyeshadow stick market data
- Units sold / yr
- 2K–2K
- avg 100–250/product
- Revenue / yr
- $19K–$25K
- units × avg price
- Conversion rate
- 4.4%
- Avg BSR
- #371
- Page quality
- 0%
- Prime
- 82%
- Sponsored
- 100%
- Out of stock
- 5.5%
- Avg brand age
- 27 months
- Avg seller age
- 143 days
Competition & brand share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 rising
Sellers
9
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
9%
- ZAIDOC45%
- MooGlamor16%
- Ylapagne11%
- Euphily7%
- Vevivia Beauty6%
- Re. Misoo6%
- Open — no brand owns it (3 brands, 9%)
Top 3 color eyeshadow stick search terms
- 3 color eyeshadow stick14K/yr
- 3 in 1 eyeshadow stick8K/yr
- three color eyeshadow stick4K/yr
- 3 shade eyeshadow stick3K/yr
- shimmer cream eyeshadow stick3K/yr
Top 3 color eyeshadow stick products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ZAIDOC 3 Color Eyeshadow Stick in Set of 6 Long Lasting & Waterproof Creamy Eye Shadow with Vitamin E Makeup for Day & Night Look 1.13 Oz
ZAIDOC$16.533.7★205 rev
MooGlamor 6 Pcs Glitter Eye Shadow Stick Shimmer Eye Shadow Set with Two-Color Gradient and Waterproof Eyeshadow Pen for Long Lasting Eye Makeup Gift
MooGlamor$13.854.0★270 rev
Euphily 3 Color Matte Gradient Glitter Eyeshadow Stick Cream Blendable Metallic Shimmer Eye Shadow Pencil Lightweight Long-Lasting Eye Makeup Pen for Daily Makeup #04 Glittering rose
Euphily$7.553.7★29 rev
Vevivia 2pcs 3 Color Eyeshadow Stick Waterproof Glitter Highlighter Stick Long Lasting Creamy Eye Shadow with Vitamin E Makeup for Day & Night Look 1.13 Oz (Shimmer rose+Shimmer orange)
Vevivia Beauty$10.954.4★23 rev
Re. Misoo 4 Pcs Metallic Glitter Eyeshadow Stick Set 3 Color Gradient Shimmer Eyeshadow Pencil Creamy & Buildable Matte Eye Makeup Gift Natural Long-Lasting Eye Shadow Pen for Womens Daily Look.
Re. Misoo$14.643.8★10 rev
Newest
by launch dateRe. Misoo 4 Pcs Metallic Glitter Eyeshadow Stick Set 3 Color Gradient Shimmer Eyeshadow Pencil Creamy & Buildable Matte Eye Makeup Gift Natural Long-Lasting Eye Shadow Pen for Womens Daily Look.
Re. Misoo$14.6410 rev
FYNLA Gradient Eyeshadow Stick 3-Color Shimmer Cream Eye Shadow Pen Easy Blend Waterproof Long Lasting Eye Makeup Stick Beginner Friendly Quick Eye Look (#02 Blush Rose)
FYNLA$15.303 rev
MooGlamor 6 Pcs Glitter Eye Shadow Stick Shimmer Eye Shadow Set with Two-Color Gradient and Waterproof Eyeshadow Pen for Long Lasting Eye Makeup Gift
MooGlamor$13.85270 rev
ZAIDOC 3 Color Eyeshadow Stick in Set of 6 Long Lasting & Waterproof Creamy Eye Shadow with Vitamin E Makeup for Day & Night Look 1.13 Oz
ZAIDOC$16.53205 rev
Euphily 3 Color Matte Gradient Glitter Eyeshadow Stick Cream Blendable Metallic Shimmer Eye Shadow Pencil Lightweight Long-Lasting Eye Makeup Pen for Daily Makeup #04 Glittering rose
Euphily$7.5529 rev
Trending
90-day click momentumRe. Misoo 4 Pcs Metallic Glitter Eyeshadow Stick Set 3 Color Gradient Shimmer Eyeshadow Pencil Creamy & Buildable Matte Eye Makeup Gift Natural Long-Lasting Eye Shadow Pen for Womens Daily Look.
Re. Misoo$14.643.8★
ZAIDOC 3 Color Eyeshadow Stick in Set of 6 Long Lasting & Waterproof Creamy Eye Shadow with Vitamin E Makeup for Day & Night Look 1.13 Oz
ZAIDOC$16.533.7★
FYNLA Gradient Eyeshadow Stick 3-Color Shimmer Cream Eye Shadow Pen Easy Blend Waterproof Long Lasting Eye Makeup Stick Beginner Friendly Quick Eye Look (#02 Blush Rose)
FYNLA$15.303.9★
MooGlamor 6 Pcs Glitter Eye Shadow Stick Shimmer Eye Shadow Set with Two-Color Gradient and Waterproof Eyeshadow Pen for Long Lasting Eye Makeup Gift
MooGlamor$13.854.0★
Euphily 3 Color Matte Gradient Glitter Eyeshadow Stick Cream Blendable Metallic Shimmer Eye Shadow Pencil Lightweight Long-Lasting Eye Makeup Pen for Daily Makeup #04 Glittering rose
Euphily$7.553.7★
What buyers say about 3 color eyeshadow stick
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful shades”
“Ease of use”
“Great product great company”
“easy application”
“It is a bit soft”
“Works as shown”
“its very affordable”
“the shine looks very nice in the eyes”
“This eyeshadow has made my days easier; it is ideal for simple, everyday makeup—easy to use, long-lasting, and excellent”
“Seems to hold up well”
What buyers complain about
“Colors are not as bright as shown”
“Not as advertised”
“Did not work very well”
“does not go on as easy as advertised”
“Not good quality”
“Not very bright”
“Unworthy of my money”
“I'm not good with applying eye makeup”
“The pallet is normally big”
“The stick actually broke so it didnt work at all”
Top return reasons
Common questions
- Is 3 color eyeshadow stick profitable to sell on Amazon United States?
- The niche generates $18K/yr across 11 tracked products. 4 of 8 products launched in the last 360 days are still selling. 90-day search growth is +592.8%. Flapen's verdict: Worth a look (56/100).
- How competitive is the 3 color eyeshadow stick niche?
- 9 brands and 9 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in 3 color eyeshadow stick?
- Top complaints mined from reviews: Color, Advertised Vs Actual Product, Functionality-Overall. The return rate is 0.4%.
- What does it cost to enter the 3 color eyeshadow stick niche?
- Listings span $7.55–$17.95; the average listing price is $12.71 (sweet spot $15–$100). The average incumbent carries 139 reviews — the moat a new listing must climb.