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3 Color Eyeshadow Stick

3 Color Eyeshadow Stick shows demand growing +592.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

56
Worth a look

Top 17% of 10,978 Beauty & Personal Care niches · +8 vs the category median of 48

Market size 4Growth 100Conversion 54Competition 20Returns 98Price range 28Avg price 56Brand share 34Review moat 93Quality gap 96
This niche Category average · 10,978 niches

Is 3 Color Eyeshadow Stick profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 3 Color Eyeshadow Stick is a $18K/yr Amazon United States market (31K searches/yr). The top 5 brands hold 85% of demand. Verdict: Worth a look — 56/100.

3 Color Eyeshadow Stick: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +592.8% over the last 90 days and 4.4% of searches end in a purchase.

$18K

revenue / yr

Units sold / yr2K
Search volume / yr+592.8%31K
Conversion rate4.4%
Avg price$12.71

Who owns the niche?

The top 5 brands hold 85% of demand, so 15% of the market is open.

15%

open market share

Brands · sellers9 · 9
Top-5 product click share76%
Open market15%
Avg brand age27 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.9★ — the gap to enter on.

0/100

page quality · 11 products

Sponsored placement100%
New entrants (1y)8· 4 succeeded
Avg rating3.9★
Avg reviews139

Top 3 Color Eyeshadow Stick products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

$0$3K$5K$8K$11K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

9

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

9%

  • ZAIDOC45%
  • MooGlamor16%
  • Ylapagne11%
  • Euphily7%
  • Vevivia Beauty6%
  • Re. Misoo6%
  • Open — no brand owns it (3 brands, 9%)

Top 3 Color Eyeshadow Stick search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • 3 color eyeshadow stick14K/yr
  • 3 in 1 eyeshadow stick8K/yr
  • three color eyeshadow stick4K/yr
  • 3 shade eyeshadow stick3K/yr
  • shimmer cream eyeshadow stick3K/yr

What reviews say buyers love and hate about 3 Color Eyeshadow Stick

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Color30%

Beautiful shades

Ease Of Use15%

Ease of use

Quality-Overall10%

Great product great company

Ease Of Application9%

easy application

Soft Feel6%

It is a bit soft

What buyers complain about

78% of reviews
Color31%

Colors are not as bright as shown

Advertised Vs Actual Product12%

Not as advertised

Functionality-Overall10%

Did not work very well

Ease Of Use6%

does not go on as easy as advertised

Quality-Overall5%

Not good quality

3 Color Eyeshadow Stick return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

64%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color
32%
2Advertised Vs Actual Product
24%
3Functionality-Overall
8%
4Adhesion/Stickiness
7%
5Quality-Overall
7%

Common 3 Color Eyeshadow Stick questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 3 Color Eyeshadow Stick 56/100 on Amazon United States — Worth a look. The niche generates $18K/yr across 11 tracked products. 4 of 8 products launched in the last 360 days are still selling. Search demand moved +592.8% over the last 90 days.
3 Color Eyeshadow Stick buyers on Amazon United States complain most about Color, Advertised Vs Actual Product, Functionality-Overall, the themes mined from the niche's reviews. Its return rate is 0.4%.