3 blade razor for men
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible12.8%search→purchase rate — share of searches ending in a sale
Price range
Good$3.80–$43.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.08avg listing price — sweet spot $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Bad-1.4%90-day search growth — must beat 0% to launch
Review moat
Bad10,262.09avg incumbent reviews — the moat a new listing must climb
Market size
Bad$75K$75K/yr · 42K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, 3 blade razor for men is a $75K/yr Amazon United States market (42K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 48/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
3 blade razor for men market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $84K–$113K
- units × avg price
- Conversion rate
- 12.8%
- Avg BSR
- #67
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 70%
- Out of stock
- 0.0%
- Avg brand age
- 61 months
- Avg seller age
- 152 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
114
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
52%
Top 20: 97%
Open market
0%
- BIC69%
- Amazon Basics14%
- Gillette12%
- Comfycheer3%
- Schick2%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 37 weeks — -1.4% search growth over the last 90 days.Top 3 blade razor for men search terms
- 3 blade razor for men16K/yr
- bic comfort 3 razors for men10K/yr
- bic comfort 38K/yr
- bic 3 blade razors for men5K/yr
- razors 3 blade3K/yr
Top 3 blade razor for men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BIC Comfort 3 Mens Refillable 3-Blade Razors with 1 Handle and 12 Cartridges Smooth Shave Kit for Dorm and Daily Grooming College Dorm Room Essential Shower Caddy and Toiletry Bag Ready
BIC$9.344.4★29,516 rev
Amazon Basics 3-Blade Motion Sphere Razor for Men with Dual Lubrication Pivoting Head for Comfortable Shave Handle & 20 Cartridges 21 Piece Set Black (Previously Solimo)
Amazon Basics$12.834.2★10,461 rev
BIC Comfort 3 Refillable Refill Razor Cartridges Three-Blade Disposable Razors for Men Sensitive Skin Razor for a Comfortable Shave 14 Razor Refill Cartridges
BIC$10.044.4★29,516 rev
BIC Comfort 3 Mens Refillable 3-Blade Razors with 1 Handle and 6 Cartridges Smooth Shave Kit for Men
BIC$6.164.4★29,516 rev
BIC Comfort 3 Disposable Razors Long-Lasting 3-Blade Razors for Men Perfect razors Designed for Smooth and Comfortable Shave 24-Count
BIC$16.534.4★4,659 rev
Newest
by launch date
Comfycheer 20 count Disposable Razors Blades for Men3-Blade RazorsBulk Stainless Steel Shavers with Lubricating Strip for Shaving Sensitive Skin
Comfycheer$9.70567 rev
Gillette Mach3 Sensitive Razors for Men Mens Disposable Razors Pivoting Head for Close and Comfortable Shave 10 Count
Gillette$19.662,780 rev
BIC Comfort 3 Refillable Refill Razor Cartridges Three-Blade Disposable Razors for Men Sensitive Skin Razor for a Comfortable Shave 14 Razor Refill Cartridges
BIC$10.0429,516 rev
Gillette Sensor3 Comfort Mens Disposable Razors 12 Razors
Gillette$14.7130,419 rev
BIC Sensitive 3 Disposable Razors for Men With 3 Blades for Sensitive Skin 12 Count Value Pack of Shaving Razors
BIC$11.05193 rev
Trending
90-day click momentumComfycheer 20 count Disposable Razors Blades for Men3-Blade RazorsBulk Stainless Steel Shavers with Lubricating Strip for Shaving Sensitive Skin
Comfycheer$9.703.8★
BIC Comfort 3 Disposable Razors Long-Lasting 3-Blade Razors for Men Perfect razors Designed for Smooth and Comfortable Shave 1-Count
BIC$43.744.4★
BIC Comfort 3 Advance Disposable Razors for Men For an Ultra-Soothing and Close Shave 4 Piece Razor Set
BIC$5.104.5★
BIC Comfort 3 Advance Disposable Razor for Men 4 Count
BIC$9.324.3★
Bic Shaver Mens Comfort 3 (4 Count) (Pack of 6)
BIC$32.995.0★
What buyers say about 3 blade razor for men
What buyers praise and complain about, mined from review topics.What buyers love
“Fair price”
“Excellent product”
“As advertised”
“Gives a smooth shave”
“Feels very durable”
“Easy to use”
“Extremely comfortable”
“Works well for my husband”
“do a great job delivering a clean”
“Razors have a good feel to them in terms on weight and shape”
What buyers complain about
“not gillette quality”
“Expensive”
“Broke within the first two months of using”
“The listing is misleading”
“Allergy”
“Not Comfy at all”
“Terrible for sensitive skin”
“Just a rough”
“Ineffective”
“This is not as easy as the other reviews say”
Top return reasons
Common questions
- Is 3 blade razor for men profitable to sell on Amazon United States?
- The niche generates $75K/yr across 23 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -1.4%. Flapen's verdict: Skip it (48/100).
- How competitive is the 3 blade razor for men niche?
- 5 brands and 114 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in 3 blade razor for men?
- Top complaints mined from reviews: Quality-Overall, Value For Money, Durability. The return rate is 0.3%.
- What does it cost to enter the 3 blade razor for men niche?
- Listings span $3.80–$43.74; the average listing price is $14.08 (sweet spot $15–$100). The average incumbent carries 10,262 reviews — the moat a new listing must climb.