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2mm Rhinestones

Fail

Shoppers spend an estimated $60K a year here, so 2mm Rhinestones is a Fail.

Flapen Score
46
46 / 100
Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 48
Market size
$60K/yr127K searches / yr
90-day growth
+28.1%search demand this quarter
Competition
51%top-5 click share · 11 brands · 17 sellers

Flapen Score

2mm Rhinestones against its category

The dotted line is the Beauty & Personal Care average. Past it, 2mm Rhinestones is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 2mm Rhinestones market on Amazon at a glance

Shoppers on Amazon United States searched for 2mm Rhinestones 127K times last year and spent an estimated $60K. The top 5 brands take 84% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +28.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.

Searches, last 12 months
127K
Growth, 90 days vs prior 90
+28.1%
Conversion, latest week
4.0%
Market size, estimated
$60Ka year
Top search term
2mm rhinestones70K searches a year

02 · Price

A sale here is worth $11.91.

Listings sell for $11.91 on average, from $5.18 to $20.14. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $11.91 that is $1K to $3K a year per listing.

Average price
$11.91under the $15 to $100 sweet spot
Price range
$5.18–$20.14
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #81 within Nail Art Accessories. It carries 1,136 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#81in Nail Art Accessories
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
1,136per listing
Listings tracked
29

04 · Newcomers

6 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
6Amazon's first-year sales bar
Average brand age
19 months

Products

Top 2mm Rhinestones products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

17

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

51%

Top 20: 91%

Open market

11%

  • Brand 131%
  • Brand 224%
  • Brand 317%
  • Brand 47%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (5 brands, 11%)

Demand

2mm Rhinestones search demand

Weekly searches over the year. Pick a range.

5K3KSpike '26Feb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26

Search terms

Top 2mm Rhinestones search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 2mm rhinestones70K/yr
  • 2mm rhinestones for bedazzling18K/yr
  • 2 mm rhinestones8K/yr
  • rhinestones for bedazzling 2mm8K/yr
  • rhinestones 2mm9K/yr
  • 2mm flatback rhinestones4K/yr
  • ss6 rhinestones flatback5K/yr
  • 2mm rhinestones flatback4K/yr

Reviews and returns

What reviews say buyers love and hate about 2mm Rhinestones

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Color”
20%of negative reviews mention “Adhesion/Stickiness”
0.6%of orders come back
“Not nearly enough glue”
A buyer, on “Adhesion/Stickiness”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common 2mm Rhinestones questions

Answered from the same tracked data.