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25 Mm Lashes

Fail

Shoppers spend an estimated $26K a year here, so 25 Mm Lashes is a Fail.

Flapen Score
48
48 / 100
Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median
Market size
$26K/yr81K searches / yr
90-day growth
-16.3%search demand this quarter
Competition
39%top-5 click share · 21 brands · 31 sellers

Flapen Score

25 Mm Lashes against its category

The dotted line is the Beauty & Personal Care average. Past it, 25 Mm Lashes is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 25 Mm Lashes market on Amazon at a glance

Shoppers on Amazon United States searched for 25 Mm Lashes 81K times last year and spent an estimated $26K. The top 5 brands take 66% of clicks. Demand peaks in Oct. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.

Searches, last 12 months
81K
Growth, 90 days vs prior 90
-16.3%
Conversion, latest week
3.4%
Market size, estimated
$26Ka year
Peak month
October1.5× the quietest month
Top search term
25mm lashes29K searches a year

02 · Price

A sale here is worth $9.63.

Listings sell for $9.63 on average, from $5.35 to $35.74. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $9.63 that is $0 to $963 a year per listing.

Average price
$9.63under the $15 to $100 sweet spot
Price range
$5.35–$35.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$963
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,019 within Makeup Brushes & Tools. It carries 4,469 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1,019in Makeup Brushes & Tools
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
4,469per listing
Listings tracked
45

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top 25 Mm Lashes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

21 rising

Sellers

31

Top-5 brand share

66%

Top 20: 99%

Top-5 click share

39%

Top 20: 79%

Open market

28%

  • Brand 122%
  • Brand 213%
  • Brand 312%
  • Brand 410%
  • Brand 59%
  • Brand 66%

Demand

25 Mm Lashes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25DecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.5×

Search terms

Top 25 Mm Lashes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 25mm lashes29K/yr
  • 25 mm lashes23K/yr
  • lashes 25mm6K/yr
  • eyelashes 25mm4K/yr
  • 25mm3K/yr
  • 30mm lashes3K/yr
  • 25mm mink lashes4K/yr
  • 30 mm lashes2K/yr
  • eyelashes 25mm mink lashes fluffy2K/yr
  • 25 mm mink lashes2K/yr

Reviews and returns

What reviews say buyers love and hate about 25 Mm Lashes

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Eyelash Quality”
16%of negative reviews mention “Eyelash Quality”
1.2%of orders come back
“Bad lashes”
A buyer, on “Eyelash Quality”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common 25 Mm Lashes questions

Answered from the same tracked data.