How competitive is the 2 Blade Razors for Men niche on Amazon United States?

5 brands and 151 sellers compete in 2 Blade Razors for Men on Amazon United States. The top 5 2 Blade Razors for Men products take 59% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in 2 Blade Razors for Men?

2 Blade Razors for Men buyers on Amazon United States complain most about Quality-Overall, Durability, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.2%.

What does it cost to enter the 2 Blade Razors for Men niche?

2 Blade Razors for Men sells for $16.69 on average on Amazon United States, inside our $15–$100 sweet spot. Listings span $5.45–$38.85. The average incumbent carries 14,743 reviews — the moat a new listing must climb.

2 Blade Razors for Men

2 Blade Razors for Men clears our launch bar: a $915K/yr market growing +17.2% this quarter with returns at 0.2%.

Flapen Score

Launch it

Top 17% of 10,978 Beauty & Personal Care niches · +8 vs the category median of 48

This niche Category average · 10,978 niches

Is 2 Blade Razors for Men profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 2 Blade Razors for Men is a $915K/yr Amazon United States market (432K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Apr–May–Jun. Verdict: Launch it — 56/100.

2 Blade Razors for Men: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved +17.2% over the last 90 days and 12.7% of searches end in a purchase.

$915K

revenue / yr

Units sold / yr80K

Search volume / yr+17.2%432K

Conversion rate12.7%

Avg price$16.69

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 151

Top-5 product click share59%

Open market0%

Avg brand age60 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 22 products

Top 2 Blade Razors for Men products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Schick Exacta2 Sensitive Disposable Razor 10 Count (1Pack)

Price: $6.32
Rating: 4.4/5
Reviews: 5,028
Age: 7y ago

Schick Xtreme 2 Blade Sensitive Skin Disposable Razor For Men Pack of 12

Price: $6.31
Rating: 3.8/5
Reviews: 1,207
Age: 6y ago

Schick Hydro Sensitive Razors for Men 1 Razor Handle with 3 Razor Blades Refills

Price: $9.75
Rating: 4.6/5
Reviews: 3,135
Age: 2y ago

Schick Xtreme 3 Original Sensitive Disposable Razors for Men | Disposable Mens Razors for Shaving Sensitive Skin 12ct

Price: $16.16
Rating: 4.5/5
Reviews: 5,171
Age: 5y ago

Sensor2 Plus Pivot Mens Disposable Razor 21 Razors

Price: $19.33
Rating: 4.7/5
Reviews: 2,702
Age: 2y ago

Newest

by launch date

Sensor2 Plus Pivot Mens Disposable Razor 21 Razors

Price: $19.33
Rating: 4.7/5
Reviews: 2,702
Age: 2y ago

Schick Hydro Sensitive Razors for Men 1 Razor Handle with 3 Razor Blades Refills

Price: $9.75
Rating: 4.6/5
Reviews: 3,135
Age: 2y ago

Schick Quattro Titanium Razor Refills 8ct | Schick Razor Blades Refills Razor Blades for Men Shaving Blades for Men Quattro Razor Refill 4 Blade Razor Heads 8 Refills

Price: $12.46
Rating: 4.7/5
Reviews: 1,318
Age: 2y ago

Gillette Sensor2 Pivoting Head Mens Disposable Razors 25 Count

Price: $17.93
Rating: 4.6/5
Reviews: 521
Age: 2y ago

Amazon Basics Twin Blade Pivoting Disposable Razors with Rubber Grip for Great Grip When Wet Travel-Friendly 32 Count 1-Pack (Previously Solimo)

Price: $6.41
Rating: 4.1/5
Reviews: 2,844
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

151

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

59%

Top 20: 98%

Open market

Schick74%
Gillette18%
Schick Hydro Silk5%
INTUITION2%
Amazon Basics1%

2 Blade Razors for Men demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume432KCVR12.7%Products22Brands5Top 5 Brands100%OOS Rate0.0%Rating4.5★Reviews14,743Avg BSR#32

Peak months: Jan, Apr, May, Jun · busiest ÷ quietest = 3.2×

Top 2 Blade Razors for Men search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

schick razors for men91K/yr +6.3%12.4% conv.
schick razor62K/yr +58.2%9.6% conv.
schick60K/yr +12.8%5.2% conv.
gillette sensor 257K/yr +8.8%9.2% conv.
schick razors35K/yr +21.4%9.2% conv.
schick disposable razors men18K/yr +4.6%15.2% conv.
2 blade razors for men19K/yr +14.2%4.3% conv.
schick disposable razors7K/yr +80.2%13.4% conv.
2 blade razor12K/yr +11.5%2.7% conv.
gillette 2 blade razors for men11K/yr -11.7%9.5% conv.

What reviews say buyers love and hate about 2 Blade Razors for Men

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews

Value For Money24%

“Great Deal”

Quality-Overall18%

“Quality blade”

Advertised Vs Actual Product8%

“As Described”

Durability8%

“Very durable”

Ease Of Use8%

“easy to clean”

What buyers complain about

64% of reviews

Quality-Overall15%

“Awful quality”

Durability13%

“Broke after 1 month”

Value For Money11%

“expensive”

Advertised Vs Actual Product5%

“These are not what is pictured”

Functionality-Overall5%

“Not effective”

2 Blade Razors for Men return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

52%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product

29%

2Functionality-Overall

13%

3Size-Overall

13%

4Product Condition

5Value For Money

Common 2 Blade Razors for Men questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 2 Blade Razors for Men 56/100 on Amazon United States — Launch it. The niche generates $915K/yr across 22 tracked products. Search demand moved +17.2% over the last 90 days.