2 blade razors for men
Launch itA $915K/yr market growing +17.2% this quarter with returns at 0.2% — clears our launch bar.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible12.7%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.69avg listing price — sweet spot $15–$100
Market size
Great$915K$915K/yr · 432K searches
Price range
Good$5.45–$38.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+17.2%90-day search growth — must beat 0% to launch
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad14,743.18avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, 2 blade razors for men is a $915K/yr Amazon United States market (432K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Apr–May–Jun. Verdict: Launch it — 56/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
2 blade razors for men market data
- Units sold / yr
- 60K–80K
- avg 1,500–2,000/product
- Revenue / yr
- $1.0M–$1.3M
- units × avg price
- Conversion rate
- 12.7%
- Avg BSR
- #32
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 55%
- Out of stock
- 0.0%
- Avg brand age
- 60 months
- Avg seller age
- 143 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
151
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
59%
Top 20: 98%
Open market
0%
- Schick74%
- Gillette18%
- Schick Hydro Silk5%
- INTUITION2%
- Amazon Basics1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +17.2% search growth over the last 90 days.Peak months: Jan, Apr, May, Jun · busiest ÷ quietest = 3.2×
Top 2 blade razors for men search terms
- schick razors for men91K/yr
- schick razor62K/yr
- schick60K/yr
- gillette sensor 257K/yr
- schick razors35K/yr
- schick disposable razors men18K/yr
- 2 blade razors for men19K/yr
- schick disposable razors7K/yr
- 2 blade razor12K/yr
- gillette 2 blade razors for men11K/yr
Top 2 blade razors for men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Schick Exacta2 Sensitive Disposable Razor 10 Count (1Pack)
Schick$6.324.4★5,028 rev
Schick Xtreme 2 Blade Sensitive Skin Disposable Razor For Men Pack of 12
Schick$6.313.8★1,207 rev
Schick Hydro Sensitive Razors for Men 1 Razor Handle with 3 Razor Blades Refills
Schick$9.754.6★3,135 rev
Schick Xtreme 3 Original Sensitive Disposable Razors for Men | Disposable Mens Razors for Shaving Sensitive Skin 12ct
Schick$16.164.5★5,171 rev
Sensor2 Plus Pivot Mens Disposable Razor 21 Razors
Gillette$19.334.7★2,702 rev
Newest
by launch dateSensor2 Plus Pivot Mens Disposable Razor 21 Razors
Gillette$19.332,702 rev
Schick Hydro Sensitive Razors for Men 1 Razor Handle with 3 Razor Blades Refills
Schick$9.753,135 rev
Schick Quattro Titanium Razor Refills 8ct | Schick Razor Blades Refills Razor Blades for Men Shaving Blades for Men Quattro Razor Refill 4 Blade Razor Heads 8 Refills
Schick$12.461,318 rev
Gillette Sensor2 Pivoting Head Mens Disposable Razors 25 Count
Gillette$17.93521 rev
Amazon Basics Twin Blade Pivoting Disposable Razors with Rubber Grip for Great Grip When Wet Travel-Friendly 32 Count 1-Pack (Previously Solimo)
Amazon Basics$6.412,844 rev
Trending
90-day click momentumSchick Xtreme 2 Blade Sensitive Skin Disposable Razor For Men Pack of 12
Schick$6.313.8★
Schick ST2 for Men Sensitive Skin Disposable Razor - 12 ct - 2 pk
Schick$16.214.6★
Schick Exacta2 Sensitive Disposable Razor 10 Count (1Pack)
Schick$6.324.4★
Schick Hydro Silk Ultra Sensitive Razor for Women | Womens Razor for Sensitive Skin 5 Blade Razors for Women Womens Razors for Shaving Includes 1 Handle & 2 Refills
Schick Hydro Silk$8.684.6★
Schick Slim Twin ST 2 Disposable Razors for Men Sensitive Skin Shaving Razor 12 Count
Schick$12.194.5★
What buyers say about 2 blade razors for men
What buyers praise and complain about, mined from review topics.What buyers love
“Great Deal”
“Quality blade”
“As Described”
“Very durable”
“easy to clean”
“Smooth Shave”
“Does a good job the first time you use it”
“No Irritation”
“comfortable shave without causing much irritation or razor burn”
“It glides smoothly over the skin”
What buyers complain about
“Awful quality”
“Broke after 1 month”
“expensive”
“These are not what is pictured”
“Not effective”
“which left my skin feeling irritated”
“Terrible for sensitive skin”
“Design change is terrible”
“too small”
“Not clean”
Top return reasons
Common questions
- Is 2 blade razors for men profitable to sell on Amazon United States?
- The niche generates $915K/yr across 22 tracked products. 90-day search growth is +17.2%. Flapen's verdict: Launch it (56/100).
- How competitive is the 2 blade razors for men niche?
- 5 brands and 151 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in 2 blade razors for men?
- Top complaints mined from reviews: Quality-Overall, Durability, Value For Money. The return rate is 0.2%.
- When does demand for 2 blade razors for men peak?
- Demand peaks in Jan–Apr–May–Jun; the busiest month runs 3.2× the quietest.
- What does it cost to enter the 2 blade razors for men niche?
- Listings span $5.45–$38.85; the average listing price is $16.69 (sweet spot $15–$100). The average incumbent carries 14,743 reviews — the moat a new listing must climb.