10 Volume Developer
FailThe top 5 brands take 100% of clicks, so 10 Volume Developer is a Fail.
- Flapen Score
- 37 / 100Ranks 9,560 of 10,978 Beauty & Personal Care niches · −11 vs the category median of 4837
- Market size
- $420K/yr347K searches / yr
- 90-day growth
- +5.0%search demand this quarter
- Competition
- 96%top-5 click share · 4 brands · 5 sellers
Flapen Score
10 Volume Developer against its category
The dotted line is the Beauty & Personal Care average. Past it, 10 Volume Developer is stronger. Inside it, weaker.
Market
The 10 Volume Developer market on Amazon at a glance
Shoppers on Amazon United States searched for 10 Volume Developer 347K times last year and spent an estimated $420K. All 4 brands take every click. Demand peaks in Sep. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 15.2% of those searches ended in a purchase.
Shoppers searched for this 347K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.2% of those searches ended in a purchase. Searches in the last 90 days moved +5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $420K a year.
- Searches, last 12 months
- 347K
- Growth, 90 days vs prior 90
- +5.0%
- Conversion, latest week
- 15.2%
- Market size, estimated
- $420Ka year
- Peak month
- September2.2× the quietest month
- Top search term
- 10 volume developer105K searches a year
02 · Price
A sale here is worth $7.95.
Listings sell for $7.95 on average, from $4.53 to $11.77. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 5,000 to 6,000 of them. At $7.95 that is $40K to $48K a year per listing.
- Average price
- $7.95under the $15 to $100 sweet spot
- Price range
- $4.53–$11.77
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- $40K–$48K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #4 within Hair Coloring Products. It carries 6,514 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #4in Hair Coloring Products
- Average rating
- 4.70 starsAmazon United States average 4.42 stars
- Average reviews
- 6,514per listing
- Listings tracked
- 6
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top 10 Volume Developer products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
COLORCHARM Cream Hair Color Developer | 10 Volume | For Optimal Gray Blending and Rich Multi-Dimensional End Results | 15.4 oz
- Price
- $8.48
- Rating
- 4.7/5
- Reviews
- 9,954
- Age
- 4y ago

COLORCHARM Cream Hair Color Developer | 10 Volume | For Optimal Gray Blending and Rich Multi-Dimensional End Results | 7.8 Fl Oz (Pack of 1)
- Price
- $4.63
- Rating
- 4.7/5
- Reviews
- 9,954
- Age
- 4y ago

Salon Care 10 Volume Creme Developer 32 Oz
- Price
- $11.77
- Rating
- 4.7/5
- Reviews
- 1,678
- Age
- 16y ago

Clairol Professional Pure White 10 volume Crme Developer 16 oz
- Price
- $7.96
- Rating
- 4.7/5
- Reviews
- 1,585
- Age
- 9y ago

AGE beautiful 10 Volume Hair Developer Cream Developer for Permanent Hair Color Toners & Lighteners Salon Professional Gentle Formula for Long-Lasting Color 16 Fl Oz
- Price
- $10.35
- Rating
- 4.7/5
- Reviews
- 5,957
- Age
- 10y ago
Trending
estimated 90-day click momentum
Salon Care 10 Volume Creme Developer 32 Oz
- Price
- $11.77
- Rating
- 4.7/5
- Reviews
- 1,678
- Age
- 16y ago

COLORCHARM Cream Hair Color Developer | 20 Volume | For Optimal Gray Blending and Rich Multi-Dimensional End Results | 4 Fl Oz
- Price
- $4.53
- Rating
- 4.7/5
- Reviews
- 9,954
- Age
- 10mo ago

COLORCHARM Cream Hair Color Developer | 10 Volume | For Optimal Gray Blending and Rich Multi-Dimensional End Results | 15.4 oz
- Price
- $8.48
- Rating
- 4.7/5
- Reviews
- 9,954
- Age
- 4y ago

AGE beautiful 10 Volume Hair Developer Cream Developer for Permanent Hair Color Toners & Lighteners Salon Professional Gentle Formula for Long-Lasting Color 16 Fl Oz
- Price
- $10.35
- Rating
- 4.7/5
- Reviews
- 5,957
- Age
- 10y ago

Clairol Professional Pure White 10 volume Crme Developer 16 oz
- Price
- $7.96
- Rating
- 4.7/5
- Reviews
- 1,585
- Age
- 9y ago
Newest
by launch date
COLORCHARM Cream Hair Color Developer | 20 Volume | For Optimal Gray Blending and Rich Multi-Dimensional End Results | 4 Fl Oz
- Price
- $4.53
- Rating
- 4.7/5
- Reviews
- 9,954
- Age
- 10mo ago

COLORCHARM Cream Hair Color Developer | 10 Volume | For Optimal Gray Blending and Rich Multi-Dimensional End Results | 15.4 oz
- Price
- $8.48
- Rating
- 4.7/5
- Reviews
- 9,954
- Age
- 4y ago

COLORCHARM Cream Hair Color Developer | 10 Volume | For Optimal Gray Blending and Rich Multi-Dimensional End Results | 7.8 Fl Oz (Pack of 1)
- Price
- $4.63
- Rating
- 4.7/5
- Reviews
- 9,954
- Age
- 4y ago

Clairol Professional Pure White 10 volume Crme Developer 16 oz
- Price
- $7.96
- Rating
- 4.7/5
- Reviews
- 1,585
- Age
- 9y ago

AGE beautiful 10 Volume Hair Developer Cream Developer for Permanent Hair Color Toners & Lighteners Salon Professional Gentle Formula for Long-Lasting Color 16 Fl Oz
- Price
- $10.35
- Rating
- 4.7/5
- Reviews
- 5,957
- Age
- 10y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 96% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
5
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
96%
Top 20: 100%
Open market
0%
- COLORCHARM78%
- Salon Care9%
- Clairol Professional8%
- AgeBeautiful5%
Demand
10 Volume Developer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 2.2×
Search terms
Top 10 Volume Developer search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- 10 volume developer105K/yr
- developer 1048K/yr
- 10 developer for hair35K/yr
- peroxido de 10 voumnes19K/yr
- wella 10 volume developer16K/yr
- volume 10 developer15K/yr
- 10 developer14K/yr
- 10 volume creme developer15K/yr
- wella developer 1013K/yr
- ion developer 108K/yr
Reviews and returns
What reviews say buyers love and hate about 10 Volume Developer
We read the reviews and the return reasons for every product selling here.
“did not develop my color”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 10 Volume Developer questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









