Is 10% lidocaine numbing cream profitable to sell on Amazon United States?

The niche generates $130K/yr across 6 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -14.1%. Flapen's verdict: Skip it (41/100).

How competitive is the 10% lidocaine numbing cream niche?

3 brands and 6 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in 10% lidocaine numbing cream?

Top complaints mined from reviews: Functionality-Overall, Allergies, Durability. The return rate is 0.3%.

When does demand for 10% lidocaine numbing cream peak?

Demand peaks in Jul–Aug; the busiest month runs 6.4× the quietest.

What does it cost to enter the 10% lidocaine numbing cream niche?

Listings span $14.66–$46.95; the average listing price is $23.17 (sweet spot $15–$100). The average incumbent carries 15,587 reviews — the moat a new listing must climb.

10% lidocaine numbing cream

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Incredible$23.17

avg listing price — sweet spot $15–$100

Price range

Great$14.66–$46.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay$130K

$130K/yr · 75K searches

Review moat

Bad15,586.83

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-14.1%

90-day search growth — must beat 0% to launch

Competition

Bad97%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, 10% lidocaine numbing cream is a $130K/yr Amazon United States market (75K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 41/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

10% lidocaine numbing cream market data

Units sold / yr: 6K–8K; avg 1,000–1,250/product
Revenue / yr: $139K–$185K; units × avg price
Conversion rate: 7.5%
Avg BSR: #21
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 29 months
Avg seller age: 138 days

Competition & brand share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

Mad Rabbit91%
Ebanel6%
Aemerry3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.1% search growth over the last 90 days.

Peak months: Jul, Aug · busiest ÷ quietest = 6.4×

Open Trend

Top 10% lidocaine numbing cream search terms

mad rabbit numbing cream40K/yr -19.8%0.9% conv.
mad rabbit soothing gel16K/yr -14.3%16.8% conv.
mad rabbit tattoo numbing cream11K/yr -8.8%1.1% conv.
mad rabbit repair5K/yr +14.6%17.2% conv.
tattoo numbing cream mad rabbit3K/yr +10.3%0.6% conv.

All search terms

Top 10% lidocaine numbing cream products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mad Rabbit Tattoo Aftercare Soothing Gel & Moisturizer As Seen on Shark Tank - Premium Tattoo Supplies for New Tattoo Care Anti-Itch - Tattoo Care Gel Made with Clean Ingredients

Mad Rabbit$20.434.5★6,703 rev

Mad Rabbit Tattoo Artist Glide | Clean Vegan Tattoo Ointment for Tattooing Essential Oils Before + Aftercare No-Petroleum Formula

Mad Rabbit$14.664.6★453 rev

Mad Rabbit Tattoo Care Bundle Kit (3-Piece) Repair Soothing Gel Enhance Balm & Defend SPF 30 Sunscreen - Full Coverage Tattoo Care Kit for New & Current Tattoos

Mad Rabbit$46.954.8★747 rev

Ebanel 5% Lidocaine Numbing Cream Pain Relief Burn Itch Numb Cream Maximum Strength Topical Anesthetic with Allantoin Vitamin E for Local and Anorectal Uses Hemorrhoid Treatment 1.35 Oz

Ebanel$17.824.1★77,632 rev

Mad Rabbit Tattoo Balm & Aftercare Cream- Color Enhancement that Revives Old Tattoos Hydrates New Tattoos Made With Clean Ingredients + Petroleum Free Daily Tattoo Lotion Moisturizer & Brightener

Mad Rabbit$17.874.4★7,661 rev

Newest

by launch date

Tattoo Numbing CreamMaximum Strength: Numbing Cream for Tattoos Extra Strength Numbing Cream - Up to 6 Hours Numbness for Multi-Purpose Use (White 1.7 Ounce (Pack of 1))

Aemerry$21.31325 rev

10mo ago

Mad Rabbit Tattoo Artist Glide | Clean Vegan Tattoo Ointment for Tattooing Essential Oils Before + Aftercare No-Petroleum Formula

Mad Rabbit$14.66453 rev

1y ago

Mad Rabbit Tattoo Care Bundle Kit (3-Piece) Repair Soothing Gel Enhance Balm & Defend SPF 30 Sunscreen - Full Coverage Tattoo Care Kit for New & Current Tattoos

Mad Rabbit$46.95747 rev

4y ago

Mad Rabbit Tattoo Balm & Aftercare Cream- Color Enhancement that Revives Old Tattoos Hydrates New Tattoos Made With Clean Ingredients + Petroleum Free Daily Tattoo Lotion Moisturizer & Brightener

Mad Rabbit$17.877,661 rev

4y ago

Mad Rabbit Tattoo Aftercare Soothing Gel & Moisturizer As Seen on Shark Tank - Premium Tattoo Supplies for New Tattoo Care Anti-Itch - Tattoo Care Gel Made with Clean Ingredients

Mad Rabbit$20.436,703 rev

5y ago

What buyers say about 10% lidocaine numbing cream

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Good cream”

Efficiency10%

“very effective”

Advertised Vs Actual Product8%

“As advertised”

Smell6%

“Doesnt stink”

Moist/Dry5%

“Drys fast”

Value For Money5%

“Worth the money”

Color4%

“Vibrant”

Ease Of Use4%

“easy to remove”

Allergies3%

“No itching”

Absorbency3%

“It absorbs well”

What buyers complain about

Functionality-Overall21%

“Did not work great for me”

Allergies8%

“Allergic reaction”

Durability7%

“Barely lasted”

Pain Relief-Overall7%

“which is usually the most painful part for me”

Size-Overall5%

“Its a small container”

Value For Money4%

“Waste of money”

Sensitivity-Overall4%

“sadly it started burning”

Adhesion/Stickiness3%

“So sticky feeling”

Quality-Overall3%

“Average quality, didnt truly work as expected”

Moist/Dry3%

“it takes a while to dry for me”

Top return reasons

Functionality-Overall18%

Advertised Vs Actual Product12%

Adhesion/Stickiness8%

Smell7%

Texture/Consistency-Overall5%