Skip to content

1/4 Inch Curling Iron

Fail

Demand is soft, at -6.2% this quarter, so 1/4 Inch Curling Iron is a Fail.

Flapen Score
47
47 / 100
Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 48
Market size
$101K/yr66K searches / yr
90-day growth
-6.2%search demand this quarter
Competition
56%top-5 click share · 19 brands · 59 sellers

Flapen Score

1/4 Inch Curling Iron against its category

The dotted line is the Beauty & Personal Care average. Past it, 1/4 Inch Curling Iron is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 1/4 Inch Curling Iron market on Amazon at a glance

Shoppers on Amazon United States searched for 1/4 Inch Curling Iron 66K times last year and spent an estimated $101K. The top 5 brands take 64% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 6.0% of those searches ended in a purchase.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $101K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
-6.2%
Conversion, latest week
6.0%
Market size, estimated
$101Ka year
Peak month
December1.2× the quietest month
Top search term
1/4 inch curling iron36K searches a year

02 · Price

A sale here is worth $25.32.

Listings sell for $25.32 on average, from $14.70 to $115.10. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $25.32 that is $3K to $6K a year per listing.

Average price
$25.32inside the $15 to $100 sweet spot
Price range
$14.70–$115.10
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$3K–$6K
Returns
5.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #72 within Irons. It carries 3,995 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#72in Irons
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
3,995per listing
Listings tracked
23

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top 1/4 Inch Curling Iron products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 rising

Sellers

59

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

56%

Top 20: 97%

Open market

30%

  • Brand 117%
  • Brand 217%
  • Brand 315%
  • Brand 48%
  • Brand 57%
  • Brand 67%

Demand

1/4 Inch Curling Iron search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top 1/4 Inch Curling Iron search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 1/4 inch curling iron36K/yr
  • 1/4 curling iron17K/yr
  • 1/4 curling irons for short hair5K/yr
  • curling iron 1/4 inch5K/yr
  • curling iron 1/4 inch barrel3K/yr

FAQ

Common 1/4 Inch Curling Iron questions

Answered from the same tracked data.