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Changing Table

Maybe

Shoppers spend an estimated $3.9M a year here. But buyers convert on only 0.5% of searches, so Changing Table is a Maybe.

Flapen Score
59
59 / 100
Top 5% of 2,472 Baby Products niches · +15 vs the category median of 44
Market size
$3.9M/yr6.0M searches / yr
90-day growth
-0.4%search demand this quarter
Competition
23%top-5 click share · 52 brands · 67 sellers

Flapen Score

Changing Table against its category

The dotted line is the Baby Products average. Past it, Changing Table is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Changing Table market on Amazon at a glance

Shoppers on Amazon United States searched for Changing Table 6.0M times last year and spent an estimated $3.9M. The top 5 brands take 52% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 6.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.9M a year.

Searches, last 12 months
6.0M
Growth, 90 days vs prior 90
-0.4%
Conversion, latest week
0.5%
Market size, estimated
$3.9Ma year
Peak month
July1.3× the quietest month
Top search term
changing table2.1M searches a year

02 · Price

A sale here is worth $136.34.

Listings sell for $136.34 on average, from $9.90 to $457.94. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At $136.34 that is $68K to $102K a year per listing.

Average price
$136.34above the $15 to $100 sweet spot
Price range
$9.90–$457.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
500–750
Revenue per listing a year
$68K–$102K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #72 within Furniture. It carries 961 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
80%
Out of stock, average day
4.2%
Average rank
#72in Furniture
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
961per listing
Listings tracked
97

04 · Newcomers

31 of last year's 33 launches cleared the first-year sales bar.

33 products launched here in the last 12 months. 31 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
33
Successful launches
31Amazon's first-year sales bar
Average brand age
36 months

Products

Top Changing Table products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

52 rising

Sellers

67

Top-5 brand share

52%

Top 20: 82%

Top-5 click share

23%

Top 20: 52%

Open market

43%

  • Brand 122%
  • Brand 214%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 65%

Demand

Changing Table search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KPrime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Changing Table search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • changing table2.1M/yr
  • baby changing table688K/yr
  • changing table dresser617K/yr
  • cambiador de bebe308K/yr
  • baby dresser with changing table top211K/yr
  • diaper changing station210K/yr
  • portable changing table176K/yr
  • cambiador de paales para bebes97K/yr
  • baby changing table dresser165K/yr
  • baby changing station156K/yr

Reviews and returns

What reviews say buyers love and hate about Changing Table

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Assembly/Installation”
2.7%of orders come back
“Assembly is quite difficult”
A buyer, on “Assembly/Installation”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Changing Table questions

Answered from the same tracked data.