Changing Table
MaybeShoppers spend an estimated $3.9M a year here. But buyers convert on only 0.5% of searches, so Changing Table is a Maybe.
- Flapen Score
- 59 / 100Top 5% of 2,472 Baby Products niches · +15 vs the category median of 4459
- Market size
- $3.9M/yr6.0M searches / yr
- 90-day growth
- -0.4%search demand this quarter
- Competition
- 23%top-5 click share · 52 brands · 67 sellers
Flapen Score
Changing Table against its category
The dotted line is the Baby Products average. Past it, Changing Table is stronger. Inside it, weaker.
Market
The Changing Table market on Amazon at a glance
Shoppers on Amazon United States searched for Changing Table 6.0M times last year and spent an estimated $3.9M. The top 5 brands take 52% of clicks. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 6.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.9M a year.
- Searches, last 12 months
- 6.0M
- Growth, 90 days vs prior 90
- -0.4%
- Conversion, latest week
- 0.5%
- Market size, estimated
- $3.9Ma year
- Peak month
- July1.3× the quietest month
- Top search term
- changing table2.1M searches a year
02 · Price
A sale here is worth $136.34.
Listings sell for $136.34 on average, from $9.90 to $457.94. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At $136.34 that is $68K to $102K a year per listing.
- Average price
- $136.34above the $15 to $100 sweet spot
- Price range
- $9.90–$457.94
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $68K–$102K
- Returns
- 2.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
82% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #72 within Furniture. It carries 961 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 80%
- Out of stock, average day
- 4.2%
- Average rank
- #72in Furniture
- Average rating
- 4.46 starsAmazon United States average 4.42 stars
- Average reviews
- 961per listing
- Listings tracked
- 97
04 · Newcomers
31 of last year's 33 launches cleared the first-year sales bar.
33 products launched here in the last 12 months. 31 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 33
- Successful launches
- 31Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Changing Table products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 23% of clicks. An open shelf where new products get seen.
Brands
52 rising
Sellers
67
Top-5 brand share
52%
Top 20: 82%
Top-5 click share
23%
Top 20: 52%
Open market
43%
- Brand 122%
- Brand 214%
- Brand 36%
- Brand 45%
- Brand 55%
- Brand 65%
Demand
Changing Table search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Changing Table search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- changing table2.1M/yr
- baby changing table688K/yr
- changing table dresser617K/yr
- cambiador de bebe308K/yr
- baby dresser with changing table top211K/yr
- diaper changing station210K/yr
- portable changing table176K/yr
- cambiador de paales para bebes97K/yr
- baby changing table dresser165K/yr
- baby changing station156K/yr
Reviews and returns
What reviews say buyers love and hate about Changing Table
We read the reviews and the return reasons for every product selling here.
“Assembly is quite difficult”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Changing Table questions
Answered from the same tracked data.









