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Zinc Chromate Primer

Fail

The top 5 products take 100% of clicks, so Zinc Chromate Primer is a Fail.

Flapen Score
46
46 / 100
Ranks 4,486 of 7,287 Automotive niches · −3 vs the category median of 49
Market size
$291K/yr231K searches / yr
90-day growth
+31.3%search demand this quarter
Competition
100%top-5 click share · 2 brands · 34 sellers

Flapen Score

Zinc Chromate Primer against its category

The dotted line is the Automotive average. Past it, Zinc Chromate Primer is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zinc Chromate Primer market on Amazon at a glance

Shoppers on Amazon United States searched for Zinc Chromate Primer 231K times last year and spent an estimated $291K. All 2 brands take every click. Demand peaks in May. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 6.6% of those searches ended in a purchase.

Shoppers searched for this 231K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved +31.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $291K a year.

Searches, last 12 months
231K
Growth, 90 days vs prior 90
+31.3%
Conversion, latest week
6.6%
Market size, estimated
$291Ka year
Peak month
May1.8× the quietest month
Top search term
self etching primer74K searches a year

02 · Price

A sale here is worth $19.25.

Listings sell for $19.25 on average, from $7.47 to $55.97. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 2,000 to 2,500 of them. At $19.25 that is $39K to $48K a year per listing.

Average price
$19.25inside the $15 to $100 sweet spot
Price range
$7.47–$55.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
2,000–2,500
Revenue per listing a year
$39K–$48K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

40% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #41 within Paint & Paint Supplies. It carries 1,913 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
100%
Out of stock, average day
0.8%
Average rank
#41in Paint & Paint Supplies
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
1,913per listing
Listings tracked
5

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
77 months

Products

Top Zinc Chromate Primer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

34

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 185%
  • Brand 215%

Demand

Zinc Chromate Primer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.8×

Search terms

Top Zinc Chromate Primer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • self etching primer74K/yr
  • self etching primer for aluminum22K/yr
  • etching primer27K/yr
  • self etching primer for metal19K/yr
  • zinc chromate primer14K/yr
  • aluminum primer10K/yr
  • rustoleum self etching primer10K/yr
  • etching primer for metal8K/yr
  • self etching primer automotive7K/yr
  • rust-oleum self etching primer3K/yr

Reviews and returns

What reviews say buyers love and hate about Zinc Chromate Primer

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Color”
<0.1%of orders come back, a rate Amazon rounds to zero
“NOT grey”
A buyer, on “Color”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Zinc Chromate Primer questions

Answered from the same tracked data.