Zinc Chromate Primer
FailThe top 5 products take 100% of clicks, so Zinc Chromate Primer is a Fail.
- Flapen Score
- 46 / 100Ranks 4,486 of 7,287 Automotive niches · −3 vs the category median of 4946
- Market size
- $291K/yr231K searches / yr
- 90-day growth
- +31.3%search demand this quarter
- Competition
- 100%top-5 click share · 2 brands · 34 sellers
Flapen Score
Zinc Chromate Primer against its category
The dotted line is the Automotive average. Past it, Zinc Chromate Primer is stronger. Inside it, weaker.
Market
The Zinc Chromate Primer market on Amazon at a glance
Shoppers on Amazon United States searched for Zinc Chromate Primer 231K times last year and spent an estimated $291K. All 2 brands take every click. Demand peaks in May. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 6.6% of those searches ended in a purchase.
Shoppers searched for this 231K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved +31.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $291K a year.
- Searches, last 12 months
- 231K
- Growth, 90 days vs prior 90
- +31.3%
- Conversion, latest week
- 6.6%
- Market size, estimated
- $291Ka year
- Peak month
- May1.8× the quietest month
- Top search term
- self etching primer74K searches a year
02 · Price
A sale here is worth $19.25.
Listings sell for $19.25 on average, from $7.47 to $55.97. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 2,000 to 2,500 of them. At $19.25 that is $39K to $48K a year per listing.
- Average price
- $19.25inside the $15 to $100 sweet spot
- Price range
- $7.47–$55.97
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $39K–$48K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
40% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #41 within Paint & Paint Supplies. It carries 1,913 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 40%
- Prime listings
- 100%
- Out of stock, average day
- 0.8%
- Average rank
- #41in Paint & Paint Supplies
- Average rating
- 4.68 starsAmazon United States average 4.42 stars
- Average reviews
- 1,913per listing
- Listings tracked
- 5
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 77 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 77 months
Products
Top Zinc Chromate Primer products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Rust-Oleum 249322 Automotive Self Etching Primer Spray 12 oz Matte Dark Green
- Price
- $7.47
- Rating
- 4.7/5
- Reviews
- 1,665
- Age
- 16y ago

U-POL Etching Primer Strong-Hold Premium Quality Primer Spray For Bare Metals With Anti-Rust Technology Gray 10 oz
- Price
- $13.93
- Rating
- 4.4/5
- Reviews
- 229
- Age
- 1y ago

Rust-Oleum 249322-6PK Automotive Self Etching Primer Spray Paint Dark Green 12 Ounce 6 Pack
- Price
- $55.97
- Rating
- 4.9/5
- Reviews
- 50
- Age
- 3y ago

Rust-Oleum 260510 Stops Rust Automotive 2-in-1 Filler & Sandable Primer Spray 12 oz Gray
- Price
- $8.00
- Rating
- 4.7/5
- Reviews
- 7,022
- Age
- 14y ago

Rust-Oleum 254170 Professional Aluminum Primer Spray 15 oz Flat White
- Price
- $10.87
- Rating
- 4.7/5
- Reviews
- 599
- Age
- 14y ago
Trending
estimated 90-day click momentum
Rust-Oleum 249322-6PK Automotive Self Etching Primer Spray Paint Dark Green 12 Ounce 6 Pack
- Price
- $55.97
- Rating
- 4.9/5
- Reviews
- 50
- Age
- 3y ago

U-POL Etching Primer Strong-Hold Premium Quality Primer Spray For Bare Metals With Anti-Rust Technology Gray 10 oz
- Price
- $13.93
- Rating
- 4.4/5
- Reviews
- 229
- Age
- 1y ago

Rust-Oleum 249322 Automotive Self Etching Primer Spray 12 oz Matte Dark Green
- Price
- $7.47
- Rating
- 4.7/5
- Reviews
- 1,665
- Age
- 16y ago

Rust-Oleum 260510 Stops Rust Automotive 2-in-1 Filler & Sandable Primer Spray 12 oz Gray
- Price
- $8.00
- Rating
- 4.7/5
- Reviews
- 7,022
- Age
- 14y ago

Rust-Oleum 254170 Professional Aluminum Primer Spray 15 oz Flat White
- Price
- $10.87
- Rating
- 4.7/5
- Reviews
- 599
- Age
- 14y ago
Newest
by launch date
U-POL Etching Primer Strong-Hold Premium Quality Primer Spray For Bare Metals With Anti-Rust Technology Gray 10 oz
- Price
- $13.93
- Rating
- 4.4/5
- Reviews
- 229
- Age
- 1y ago

Rust-Oleum 249322-6PK Automotive Self Etching Primer Spray Paint Dark Green 12 Ounce 6 Pack
- Price
- $55.97
- Rating
- 4.9/5
- Reviews
- 50
- Age
- 3y ago

Rust-Oleum 260510 Stops Rust Automotive 2-in-1 Filler & Sandable Primer Spray 12 oz Gray
- Price
- $8.00
- Rating
- 4.7/5
- Reviews
- 7,022
- Age
- 14y ago

Rust-Oleum 254170 Professional Aluminum Primer Spray 15 oz Flat White
- Price
- $10.87
- Rating
- 4.7/5
- Reviews
- 599
- Age
- 14y ago

Rust-Oleum 249322 Automotive Self Etching Primer Spray 12 oz Matte Dark Green
- Price
- $7.47
- Rating
- 4.7/5
- Reviews
- 1,665
- Age
- 16y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
34
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- Rust-Oleum85%
- U-POL15%
Demand
Zinc Chromate Primer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May · busiest ÷ quietest = 1.8×
Search terms
Top Zinc Chromate Primer search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- self etching primer74K/yr
- self etching primer for aluminum22K/yr
- etching primer27K/yr
- self etching primer for metal19K/yr
- zinc chromate primer14K/yr
- aluminum primer10K/yr
- rustoleum self etching primer10K/yr
- etching primer for metal8K/yr
- self etching primer automotive7K/yr
- rust-oleum self etching primer3K/yr
Reviews and returns
What reviews say buyers love and hate about Zinc Chromate Primer
We read the reviews and the return reasons for every product selling here.
“NOT grey”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Zinc Chromate Primer questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









