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Z71 Decals

Fail

Shoppers spend an estimated $80K a year here, so Z71 Decals is a Fail.

Flapen Score
47
47 / 100
Ranks 4,157 of 7,287 Automotive niches · −2 vs the category median of 49
Market size
$80K/yr133K searches / yr
90-day growth
-3.4%search demand this quarter
Competition
36%top-5 click share · 13 brands · 15 sellers

Flapen Score

Z71 Decals against its category

The dotted line is the Automotive average. Past it, Z71 Decals is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Z71 Decals market on Amazon at a glance

Shoppers on Amazon United States searched for Z71 Decals 133K times last year and spent an estimated $80K. The top 5 brands take 92% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 133K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $80K a year.

Searches, last 12 months
133K
Growth, 90 days vs prior 90
-3.4%
Conversion, latest week
2.7%
Market size, estimated
$80Ka year
Peak month
October1.5× the quietest month
Top search term
z71 emblem55K searches a year

02 · Price

A sale here is worth $22.59.

Listings sell for $22.59 on average, from $9.45 to $59.29. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $22.59 that is $0 to $2K a year per listing.

Average price
$22.59inside the $15 to $100 sweet spot
Price range
$9.45–$59.29
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #3,081 within Bumper Stickers, Decals & Magnets. It carries 260 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
98%
Out of stock, average day
4.0%
Average rank
#3,081in Bumper Stickers, Decals & Magnets
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
260per listing
Listings tracked
53

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Z71 Decals products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

13 falling

Sellers

15

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

36%

Top 20: 74%

Open market

6%

  • Brand 134%
  • Brand 222%
  • Brand 321%
  • Brand 49%
  • Brand 56%
  • Brand 62%
  • Open — no brand owns it (7 brands, 6%)

Demand

Z71 Decals search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Z71 Decals search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • z71 emblem55K/yr
  • z71 decals for silverado21K/yr
  • z71 decals32K/yr
  • z71 badge7K/yr
  • z71 sticker8K/yr
  • z71 stickers4K/yr
  • chevy z71 emblems4K/yr
  • z71 decal4K/yr

Reviews and returns

What reviews say buyers love and hate about Z71 Decals

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Size-Overall”
2.2%of orders come back
“Not an exact fit”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Z71 Decals questions

Answered from the same tracked data.