Is yamaha fuel water separator filter profitable to sell on Amazon United States?

The niche generates $152K/yr across 16 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +58.9%. Flapen's verdict: Worth a look (50/100).

How competitive is the yamaha fuel water separator filter niche?

8 brands and 149 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in yamaha fuel water separator filter?

Top complaints mined from reviews: Size-Overall, Motor Issues, Compatibility-Overall. The return rate is 8.2% — above our launch gate.

When does demand for yamaha fuel water separator filter peak?

Demand peaks in Apr–May–Jun–Jul–Aug; the busiest month runs 3.6× the quietest.

What does it cost to enter the yamaha fuel water separator filter niche?

Listings span $13.06–$75.25; the average listing price is $28.84 (sweet spot $15–$100). The average incumbent carries 268 reviews — the moat a new listing must climb.

yamaha fuel water separator filter

Worth a look

Shows a sweet-spot price point ($28.84 avg), but high returns (8.2%) keeps it on the watch list.

Avg price

Incredible$28.84

avg listing price — sweet spot $15–$100

Price range

Great$13.06–$75.25

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great10.1%

search→purchase rate — share of searches ending in a sale

Review moat

Great267.56

avg incumbent reviews — the moat a new listing must climb

Growth

Good+58.9%

90-day search growth — must beat 0% to launch

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$152K

$152K/yr · 52K searches

Brand share

Bad94%

top-5 brand share — brand-locked demand

Returns

Bad8.2%

return rate — above 5% kills the launch gate

Signals High Returns

According to Flapen's Amazon United States niche tracking, yamaha fuel water separator filter is a $152K/yr Amazon United States market (52K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Apr–May–Jun–Jul–Aug. Verdict: Worth a look — 50/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

yamaha fuel water separator filter market data

Units sold / yr: 5K–6K; avg 250–500/product
Revenue / yr: $144K–$173K; units × avg price
Conversion rate: 10.1%
Avg BSR: #633
Page quality: 0%
Prime: 94%
Sponsored: 50%
Out of stock: 3.2%
Avg brand age: 39 months
Avg seller age: 126 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 rising

Sellers

149

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

Yamaha Motor64%
trepb10%
TRSCJXN9%
Toolyuan8%
Sierra3%
Kvjicdo2%
Open — no brand owns it (2 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +58.9% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 3.6×

Open Trend

Top yamaha fuel water separator filter search terms

yamaha fuel water separator filter26K/yr +61.0%8.3% conv.
mar-10mel-00-007K/yr +142.0%8.3% conv.
yamaha fuel filter8K/yr +26.8%2.9% conv.
yamaha fuel water separator5K/yr +41.2%6.5% conv.
mar-10mel-00-00 yamaha3K/yr +62.4%18.4% conv.
yamaha water fuel separator filter3K/yr -4.8%11.9% conv.

All search terms

Top yamaha fuel water separator filter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Yamaha OEM MAR-10MEL-00-00-4

Yamaha Motor$30.134.8★1,795 rev

Yamaha Marine Fuel/Water Separating Filter #MAR-10MEL-00-00 (New #QB1-10MEL-10-00) and (Supercedes #MAR-FUELF-IL-TR)

Yamaha Motor$27.884.4★273 rev

MAR-10MEL-00-00 Fuel Water Separating Filter (10 Micron) Compatible with Yamaha 115 HP Outboard Engines MAR-24563-00-00 MAR-FUELF-IL-TR 18-7866 937807 (2 Pack)

TRSCJXN$22.854.4★12 rev

Toolyuan MAR-10MEL-00-00 Water Separator Filter 10 Micron for Yama-ha MAR-FUELF-IL-TR Si-erra 18-7866 Mall-ory 9-37807 Out-board Motors - 2 Pack

Toolyuan$32.064.7★87 rev

10 Micron Fuel Water Separating Filter 2 Pack - Replacement for Sierra 18-7866 Yamaha MAR-FUELF-IL-TR MAR-10MEL-00-00 Mallory 9-37807

trepb$23.354.5★5 rev

Newest

by launch date

YAMAHA Marine Fuel/Water Separating Filter QB1-M10EL-10-00 Supersedes Mar-MINIF-IL-TR AND MAR-M10EL-00

Yamaha Motor$19.8210 rev

3mo ago

MAR-10MEL-00-00 Fuel Water Separating Filter (10 Micron) Compatible with Yamaha 115 HP Outboard Engines MAR-24563-00-00 MAR-FUELF-IL-TR 18-7866 937807 (2 Pack)

TRSCJXN$22.8512 rev

3mo ago

10 Micron Fuel Water Separating Filter 2 Pack - Replacement for Sierra 18-7866 Yamaha MAR-FUELF-IL-TR MAR-10MEL-00-00 Mallory 9-37807

trepb$23.355 rev

7mo ago

18-7866 Fuel Water Separating Filter | Replacement for Yamaha 115 HP Outboard Fits MAR-10MEL-00-00 9-37807 MAR-FUELF-IL-TR MAR-24563-00-00

trepb$13.066 rev

8mo ago

FLTRUCKTOP MAR-10MEL-00-00 Water Separator Filter 10 Micron

FLTRUCKTOP$27.6712 rev

1y ago

What buyers say about yamaha fuel water separator filter

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall25%

“Fit great”

Filtration21%

“The filter is a perfect replacement”

Advertised Vs Actual Product15%

“As advertised”

Value For Money13%

“good price”

Quality-Overall9%

“Great product”

Maintenance And Repair5%

“Highly recommend for regular maintenance”

Assembly/Installation3%

“The installation was easy”

Material Quality3%

“Quality material”

Ease Of Use1%

“works like it should”

Product Condition1%

“still looks new”

What buyers complain about

Size-Overall40%

“This product does not fit the Yamaha motor it says it does”

Motor Issues14%

“115 hp and lower”

Compatibility-Overall14%

“This water separator did not fit our 150 horsepower Yamaha outboard”

Quality-Overall7%

“Junk”

Charging7%

“Less than marinas charge”

Water Resistance5%

“as modern outboards with fuel injection cannot tolerate water in fuel”

Top return reasons

Size-Overall68%

Filtration11%

Advertised Vs Actual Product9%

Compatibility-Overall5%

Defective Material/Parts3%

Value For Money1%