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Yamaha Fuel Water Separator Filter

Yamaha Fuel Water Separator Filter shows a sweet-spot price point ($28.84 avg), but high returns (8.2%) keeps it on the watch list.

Flapen Score

50
Worth a look

Top 44% of 7,287 Automotive niches · +1 vs the category median of 49

Market size 32Growth 74Conversion 87Competition 37Returns 14Price range 93Avg price 95Brand share 15Review moat 87Quality gap 37
This niche Category average · 7,287 niches

Is Yamaha Fuel Water Separator Filter profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Yamaha Fuel Water Separator Filter is a $152K/yr Amazon United States market (52K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Apr–May–Jun–Jul–Aug. Verdict: Worth a look — 50/100.

Yamaha Fuel Water Separator Filter: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +58.9% over the last 90 days and 10.1% of searches end in a purchase.

$152K

revenue / yr

Units sold / yr6K
Search volume / yr+58.9%52K
Conversion rate10.1%
Avg price$28.84

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

6%

open market share

Brands · sellers8 · 149
Top-5 product click share63%
Open market6%
Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 16 products

Sponsored placement50%
New entrants (1y)4· 2 succeeded
Avg rating4.5★
Avg reviews268

Top Yamaha Fuel Water Separator Filter products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

$0$15K$30K$46K$61K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

149

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

4%

  • Yamaha Motor64%
  • trepb10%
  • TRSCJXN9%
  • Toolyuan8%
  • Sierra3%
  • Kvjicdo2%
  • Open — no brand owns it (2 brands, 4%)

Yamaha Fuel Water Separator Filter demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume52KCVR10.1%Products16Brands8Top 5 Brands94%OOS Rate3.2%Rating4.5★Reviews268Avg BSR#633
2K1KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 3.6×

Top Yamaha Fuel Water Separator Filter search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • yamaha fuel water separator filter26K/yr
  • mar-10mel-00-007K/yr
  • yamaha fuel filter8K/yr
  • yamaha fuel water separator5K/yr
  • mar-10mel-00-00 yamaha3K/yr
  • yamaha water fuel separator filter3K/yr

What reviews say buyers love and hate about Yamaha Fuel Water Separator Filter

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews
Size-Overall25%

Fit great

Filtration21%

The filter is a perfect replacement

Advertised Vs Actual Product15%

As advertised

Value For Money13%

good price

Quality-Overall9%

Great product

What buyers complain about

88% of reviews
Size-Overall40%

This product does not fit the Yamaha motor it says it does

Motor Issues14%

115 hp and lower

Compatibility-Overall14%

This water separator did not fit our 150 horsepower Yamaha outboard

Quality-Overall7%

Junk

Charging7%

Less than marinas charge

Yamaha Fuel Water Separator Filter return rate & reasons

Why buyers send it back, as a share of all return requests.

8.2%

Return rate

78%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
68%
2Filtration
11%
3Advertised Vs Actual Product
9%
4Compatibility-Overall
5%
5Defective Material/Parts
3%

Common Yamaha Fuel Water Separator Filter questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Yamaha Fuel Water Separator Filter 50/100 on Amazon United States — Worth a look. The niche generates $152K/yr across 16 tracked products. 2 of 4 products launched in the last 360 days are still selling. Search demand moved +58.9% over the last 90 days.
Search demand for Yamaha Fuel Water Separator Filter on Amazon United States peaks in Apr–May–Jun–Jul–Aug, where the busiest month runs 3.6× the quietest.