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Womens Motorcycle Jacket

Fail

An estimated 14.9% of orders come back, so Womens Motorcycle Jacket is a Fail.

Flapen Score
44
44 / 100
Ranks 5,081 of 7,287 Automotive niches · −5 vs the category median of 49
Market size
$124K/yr488K searches / yr
90-day growth
-22.1%search demand this quarter
Competition
29%top-5 click share · 26 brands · 43 sellers

Flapen Score

Womens Motorcycle Jacket against its category

The dotted line is the Automotive average. Past it, Womens Motorcycle Jacket is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Womens Motorcycle Jacket market on Amazon at a glance

Shoppers on Amazon United States searched for Womens Motorcycle Jacket 488K times last year and spent an estimated $124K. The top 5 brands take 65% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 488K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -22.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $124K a year.

Searches, last 12 months
488K
Growth, 90 days vs prior 90
-22.1%
Conversion, latest week
0.3%
Market size, estimated
$124Ka year
Peak month
October2.3× the quietest month
Top search term
womens motorcycle jacket152K searches a year

02 · Price

A sale here is worth $84.53.

Listings sell for $84.53 on average, from $32.92 to $184.21. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $84.53 that is $0 to $8K a year per listing.

Average price
$84.53inside the $15 to $100 sweet spot
Price range
$32.92–$184.21
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
14.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #210 within Protective Gear. It carries 258 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
95%
Out of stock, average day
5.2%
Average rank
#210in Protective Gear
Average rating
4.27 starsAmazon United States average 4.42 stars
Average reviews
258per listing
Listings tracked
66

04 · Newcomers

3 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
3Amazon's first-year sales bar
Average brand age
42 months

Products

Top Womens Motorcycle Jacket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

26 falling

Sellers

43

Top-5 brand share

65%

Top 20: 96%

Top-5 click share

29%

Top 20: 65%

Open market

30%

  • Brand 134%
  • Brand 29%
  • Brand 39%
  • Brand 48%
  • Brand 56%
  • Brand 64%

Demand

Womens Motorcycle Jacket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Womens Motorcycle Jacket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • womens motorcycle jacket152K/yr
  • women motorcycle jacket29K/yr
  • leather blazer women69K/yr
  • leather blazer47K/yr
  • white leather jacket women26K/yr
  • lambskin leather jacket women25K/yr
  • cropped moto jacket13K/yr
  • womens leather15K/yr
  • cropped brown leather jacket15K/yr
  • womens genuine leather jacket14K/yr

Reviews and returns

What reviews say buyers love and hate about Womens Motorcycle Jacket

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Size-Overall”
30%of negative reviews mention “Size-Overall”
14.9%of orders come back
“Fit a lil tight”
A buyer, on “Size-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Womens Motorcycle Jacket questions

Answered from the same tracked data.