wix cabin air filter
Worth a lookShows low returns (1.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Growth
Great+80.0%90-day search growth — must beat 0% to launch
Competition
Great35%top-5 click share — an open shelf
Avg price
Great$15.36avg listing price — sweet spot $15–$100
Price range
Good$7.36–$27.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,044.83avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$53K$53K/yr · 92K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, wix cabin air filter is a $53K/yr Amazon United States market (92K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 52/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
wix cabin air filter market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $46K–$61K
- units × avg price
- Conversion rate
- 3.8%
- Avg BSR
- #1,798
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 73%
- Out of stock
- 1.6%
- Avg brand age
- 61 months
- Avg seller age
- 158 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
5 rising
Sellers
128
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
35%
Top 20: 73%
Open market
0%
- Purolator79%
- Wix18%
- Bosch1%
- EPAuto1%
- HZYAMZ1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — +80.0% search growth over the last 90 days.Peak months: Aug, Sep, Oct · busiest ÷ quietest = 3.3×
Top wix cabin air filter search terms
- purolator air filter42K/yr
- wix cabin air filter20K/yr
- purolator engine air filter13K/yr
- purolator cabin air filter13K/yr
- purolatorone cabin air filter4K/yr
- purolator+air+filter112/yr
Top wix cabin air filter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Purolator PBC35667 PurolatorBOSS Automotive Cabin Air Filter with Activated Carbon Car & Truck Passenger Compartment OEM Filter Replacement for Toyota RAV4 Camry Corolla and more
Purolator$12.244.6★952 rev
Purolator A24278 PurolatorONE Advanced Engine Air Filter
Purolator$7.364.6★1,684 rev
Purolator PBC36080 PurolatorBOSS Automotive Cabin Air Filter with Activated Carbon Car & Truck Passenger Compartment OEM Filter Replacement for Honda CRV Civic HR-V and more
Purolator$18.484.6★235 rev
WIX 24483XP WIX XP Cabin Air Filter Replacement Triple-Layer Protection with Activated Carbon & Advanced Airflow Media Compatible With Various Lexus Toyota Scion Pontiac Vibe Subaru
Wix$19.504.5★125 rev
Purolator A29152 PurolatorONE Advanced Engine Air Filter
Purolator$16.504.7★329 rev
Newest
by launch date
Purolator C35519C PurolatorONE Advanced Cabin Air Filter with Activated Carbon Compatible with Select Honda and Acura Models
Purolator$15.0441 rev
Purolator A21421 PurolatorONE Advanced Engine Air Filter Compatible With Select Jeep Vehicles
Purolator$14.86226 rev
Purolator C21471C Automotive Cabin Air Filter with Activated Carbon Car & Truck Passenger Compartment OEM Filter Replacement for Toyota Camry Prius Grand Highlander and more
Purolator$17.1075 rev
Purolator A31400 PurolatorONE Advanced Engine Air Filter
Purolator$12.53103 rev
Purolator PBC36080 PurolatorBOSS Automotive Cabin Air Filter with Activated Carbon Car & Truck Passenger Compartment OEM Filter Replacement for Honda CRV Civic HR-V and more
Purolator$18.48235 rev
Trending
90-day click momentum
Purolator C35667C PurolatorONE Advanced Cabin Air Filter Compatible With Select Toyota Lexus Land Rover Jaguar Scion
Purolator$16.134.7★
Purolator A21421 PurolatorONE Advanced Engine Air Filter Compatible With Select Jeep Vehicles
Purolator$14.864.8★
Purolator A36124 PurolatorONE Advanced Engine Air Filter
Purolator$9.734.5★
Purolator A29151 PurolatorONE Advanced Engine Air Filter Compatible With Select Honda Civic
Purolator$12.895.0★
Purolator A24278 PurolatorONE Advanced Engine Air Filter
Purolator$7.364.6★
What buyers say about wix cabin air filter
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent fit”
“Quality seems as good as OEM”
“Excellent air filter for the price”
“Excellent Value”
“no issues installing it”
“As advertised”
“Easy to change”
“so it seems that the activated carbon is working effectively”
“Significant savings in routine dealer maintenance cost”
“Good airflow smells fresh”
What buyers complain about
“Alarming why this would be indicated as compatible”
“Didn't fit”
“The gasket molding around the filter looks sloppy and cheap”
“the rubber edge is way too thick”
“Doesn't fit what Amazon described”
“Cheap”
“These made my car stink now”
“A little flimsy”
“Flexible unlike OE so little more finesse to install”
“Bought used”
Top return reasons
Common questions
- Is wix cabin air filter profitable to sell on Amazon United States?
- The niche generates $53K/yr across 52 tracked products. 90-day search growth is +80.0%. Flapen's verdict: Worth a look (52/100).
- How competitive is the wix cabin air filter niche?
- 5 brands and 128 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in wix cabin air filter?
- Top complaints mined from reviews: Compatibility-Overall, Size-Overall, Filtration. The return rate is 1.3%.
- When does demand for wix cabin air filter peak?
- Demand peaks in Aug–Sep–Oct; the busiest month runs 3.3× the quietest.
- What does it cost to enter the wix cabin air filter niche?
- Listings span $7.36–$27.31; the average listing price is $15.36 (sweet spot $15–$100). The average incumbent carries 1,045 reviews — the moat a new listing must climb.