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Wiper Blades 24 18

Fail

Demand is soft, at -25.8% this quarter, so Wiper Blades 24 18 is a Fail.

Flapen Score
39
39 / 100
Ranks 6,186 of 7,287 Automotive niches · −10 vs the category median of 49
Market size
$56K/yr34K searches / yr
90-day growth
-25.8%search demand this quarter
Competition
69%top-5 click share · 11 brands · 24 sellers

Flapen Score

Wiper Blades 24 18 against its category

The dotted line is the Automotive average. Past it, Wiper Blades 24 18 is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wiper Blades 24 18 market on Amazon at a glance

Shoppers on Amazon United States searched for Wiper Blades 24 18 34K times last year and spent an estimated $56K. The top 5 brands take 78% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 7.7% of those searches ended in a purchase.

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -25.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $56K a year.

Searches, last 12 months
34K
Growth, 90 days vs prior 90
-25.8%
Conversion, latest week
7.7%
Market size, estimated
$56Ka year
Peak month
November1.6× the quietest month
Top search term
windshield wipers 24 and 1814K searches a year

02 · Price

A sale here is worth $21.81.

Listings sell for $21.81 on average, from $9.95 to $46.62. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $21.81 that is $2K to $5K a year per listing.

Average price
$21.81inside the $15 to $100 sweet spot
Price range
$9.95–$46.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #30 within Windshield Wipers & Parts. It carries 27,294 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#30in Windshield Wipers & Parts
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
27,294per listing
Listings tracked
15

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Wiper Blades 24 18 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

24

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

16%

  • Brand 137%
  • Brand 213%
  • Brand 311%
  • Brand 49%
  • Brand 58%
  • Brand 66%
  • Open — no brand owns it (5 brands, 16%)

Demand

Wiper Blades 24 18 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K800Prime Day '24Black Friday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Wiper Blades 24 18 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • windshield wipers 24 and 1814K/yr
  • wiper blades 24 188K/yr
  • 24 and 18 inch windshield wiper blade7K/yr
  • 24 18 wiper blades5K/yr

Reviews and returns

What reviews say buyers love and hate about Wiper Blades 24 18

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Durability”
2.8%of orders come back
“Dont Last”
A buyer, on “Durability”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Wiper Blades 24 18 questions

Answered from the same tracked data.