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Wiper Blade Refill

Fail

Prices span $5.91–$12.16, mostly outside the sweet spot, so Wiper Blade Refill is a Fail.

Flapen Score
31
31 / 100
Ranks 7,009 of 7,287 Automotive niches · −18 vs the category median of 49
Market size
$68K/yr216K searches / yr
90-day growth
-28.0%search demand this quarter
Competition
79%top-5 click share · 10 brands · 13 sellers

Flapen Score

Wiper Blade Refill against its category

The dotted line is the Automotive average. Past it, Wiper Blade Refill is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wiper Blade Refill market on Amazon at a glance

Shoppers on Amazon United States searched for Wiper Blade Refill 216K times last year and spent an estimated $68K. The top 5 brands take 84% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 216K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -28.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $68K a year.

Searches, last 12 months
216K
Growth, 90 days vs prior 90
-28.0%
Conversion, latest week
3.6%
Market size, estimated
$68Ka year
Peak month
November2.3× the quietest month
Top search term
wiper blade refill47K searches a year

02 · Price

A sale here is worth $8.69.

Listings sell for $8.69 on average, from $5.91 to $12.16. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At $8.69 that is $7K to $9K a year per listing.

Average price
$8.69under the $15 to $100 sweet spot
Price range
$5.91–$12.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
750–1,000
Revenue per listing a year
$7K–$9K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #66 within Windshield Wipers & Parts. It carries 1,226 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
100%
Out of stock, average day
8.5%
Average rank
#66in Windshield Wipers & Parts
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
1,226per listing
Listings tracked
12

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Wiper Blade Refill products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

10 falling

Sellers

13

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

12%

  • Brand 136%
  • Brand 233%
  • Brand 36%
  • Brand 45%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (4 brands, 12%)

Demand

Wiper Blade Refill search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Black Friday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Wiper Blade Refill search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wiper blade refill47K/yr
  • wiper blade replacement rubber14K/yr
  • wiper inserts14K/yr
  • mitsuba wiper blade refills9K/yr
  • wiper refill9K/yr
  • wiper blade inserts32K/yr
  • wiper blade refills9K/yr
  • silicone wiper blade refill11K/yr
  • automotive replacement windshield wiper refills5K/yr
  • windshield wiper rubber replacement11K/yr

Reviews and returns

What reviews say buyers love and hate about Wiper Blade Refill

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Value For Money”
13%of negative reviews mention “Compatibility-Overall”
3.2%of orders come back
“Does not fit all cars”
A buyer, on “Compatibility-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Wiper Blade Refill questions

Answered from the same tracked data.