Winter Face Masks for Women
FailDemand is soft, at -88.2% this quarter, so Winter Face Masks for Women is a Fail.
- Flapen Score
- 31 / 100Ranks 7,009 of 7,287 Automotive niches · −18 vs the category median of 4931
- Market size
- $16K/yr49K searches / yr
- 90-day growth
- -88.2%search demand this quarter
- Competition
- 61%top-5 click share · 17 brands · 73 sellers
Flapen Score
Winter Face Masks for Women against its category
The dotted line is the Automotive average. Past it, Winter Face Masks for Women is stronger. Inside it, weaker.
Market
The Winter Face Masks for Women market on Amazon at a glance
Shoppers on Amazon United States searched for Winter Face Masks for Women 49K times last year and spent an estimated $16K. The top 5 brands take 72% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 31 out of 100, a Fail.
01 · Demand
An estimated 2.0% of those searches ended in a purchase.
Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -88.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16K a year.
- Searches, last 12 months
- 49K
- Growth, 90 days vs prior 90
- -88.2%
- Conversion, latest week
- 2.0%
- Market size, estimated
- $16Ka year
- Peak month
- December32.6× the quietest month
- Top search term
- face warmer35K searches a year
02 · Price
A sale here is worth $16.05.
Listings sell for $16.05 on average, from $6.54 to $36.37. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $16.05 that is $0 to $2K a year per listing.
- Average price
- $16.05inside the $15 to $100 sweet spot
- Price range
- $6.54–$36.37
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 3.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #33 within Protective Gear. It carries 7,547 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 2.0%
- Average rank
- #33in Protective Gear
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 7,547per listing
- Listings tracked
- 20
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Winter Face Masks for Women products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 rising
Sellers
73
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
24%
- Brand 133%
- Brand 214%
- Brand 39%
- Brand 48%
- Brand 58%
- Brand 64%
Demand
Winter Face Masks for Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 32.6×
Search terms
Top Winter Face Masks for Women search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- face warmer35K/yr
- fleece mask6K/yr
- running face mask cold weather8K/yr
Reviews and returns
What reviews say buyers love and hate about Winter Face Masks for Women
We read the reviews and the return reasons for every product selling here.
“Too big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Winter Face Masks for Women questions
Answered from the same tracked data.