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Winkkey - Protective Pull Out Key Case

Fail

Shoppers spend an estimated $0 a year here, so Winkkey - Protective Pull Out Key Case is a Fail.

Flapen Score
24
24 / 100
Ranks 7,217 of 7,287 Automotive niches · −25 vs the category median of 49
Market size
$0/yr60K searches / yr
90-day growth
-38.4%search demand this quarter
Competition
78%top-5 click share · 8 brands · 9 sellers

Flapen Score

Winkkey - Protective Pull Out Key Case against its category

The dotted line is the Automotive average. Past it, Winkkey - Protective Pull Out Key Case is stronger. Inside it, weaker.

24Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Winkkey - Protective Pull Out Key Case market on Amazon at a glance

Shoppers on Amazon United States searched for Winkkey - Protective Pull Out Key Case 60K times last year and spent an estimated $0. The top 5 brands take 87% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 24 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -38.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
60K
Growth, 90 days vs prior 90
-38.4%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
September146.1× the quietest month
Top search term
pull out key case5K searches a year

02 · Price

A sale here is worth $5.64.

Listings sell for $5.64 on average, from $3.01 to $8.78. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $5.64 that is $0 to $564 a year per listing.

Average price
$5.64under the $15 to $100 sweet spot
Price range
$3.01–$8.78
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$564
Returns
4.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

30% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 37.4% of listings are out of stock. The average listing ranks #6,073 within Keychains. It carries 80 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
30%
Prime listings
100%
Out of stock, average day
37.4%
Average rank
#6,073in Keychains
Average rating
4.15 starsAmazon United States average 4.42 stars
Average reviews
80per listing
Listings tracked
10

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Winkkey - Protective Pull Out Key Case products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

9

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

8%

  • Brand 141%
  • Brand 223%
  • Brand 39%
  • Brand 48%
  • Brand 57%
  • Brand 65%
  • Open — no brand owns it (2 brands, 8%)

Demand

Winkkey - Protective Pull Out Key Case search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Spike '26OctNovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 146.1×

Search terms

Top Winkkey - Protective Pull Out Key Case search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pull out key case5K/yr
  • winkey3K/yr
  • wink key3K/yr
  • winkkey9K/yr
  • winkey key holder15K/yr
  • winkkey - protective pull out key case13K/yr
  • wink key holder leather4K/yr
  • vera charms key holder682/yr
  • winkkey - personalized protective pull out key case2K/yr
  • winkkey protective key case4K/yr

Reviews and returns

What reviews say buyers love and hate about Winkkey - Protective Pull Out Key Case

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Value For Money”
33%of negative reviews mention “Thickness”
4.5%of orders come back
“They are so thin”
A buyer, on “Thickness”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Winkkey - Protective Pull Out Key Case questions

Answered from the same tracked data.