Windshield Wipers

Shoppers searched for this 13.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -28.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20.0M a year.

Searches, last 12 months

13.0M

Growth, 90 days vs prior 90

-28.8%

Conversion, latest week

5.7%

Market size, estimated

$20.0Ma year

Peak month

November1.8× the quietest month

Top search term

windshield wipers5.3M searches a year

Listings sell for $27.00 on average, from $9.43 to $49.70. Amazon reports units sold in ranges, and this niche reaches the top one: 800K units or more a year. The average listing sells 8,000 to 10,000 of them. At $27.00 that is $216K to $270K a year per listing.

Average price

$27.00inside the $15 to $100 sweet spot

Price range

$9.43–$49.70

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

800K or moreAmazon's top range

Units per listing a year

8,000–10,000

Revenue per listing a year

$216K–$270K

Returns

2.7%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #25 within Windshield Wipers & Parts. It carries 39,562 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#25in Windshield Wipers & Parts

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

39,562per listing

Listings tracked

69

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

54 months