Windshield Wipers
MaybeShoppers spend an estimated $20.0M a year here. But the average product has 39,562 reviews to catch up to, so Windshield Wipers is a Maybe.
- Flapen Score
- 58 / 100Top 14% of 7,287 Automotive niches · +9 vs the category median of 4958
- Market size
- $20.0M/yr13.0M searches / yr
- 90-day growth
- -28.8%search demand this quarter
- Competition
- 30%top-5 click share · 12 brands · 73 sellers
Flapen Score
Windshield Wipers against its category
The dotted line is the Automotive average. Past it, Windshield Wipers is stronger. Inside it, weaker.
Market
The Windshield Wipers market on Amazon at a glance
Shoppers on Amazon United States searched for Windshield Wipers 13.0M times last year and spent an estimated $20.0M. The top 5 brands take 91% of clicks. Demand peaks in Feb–Nov. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 5.7% of those searches ended in a purchase.
Shoppers searched for this 13.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -28.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20.0M a year.
- Searches, last 12 months
- 13.0M
- Growth, 90 days vs prior 90
- -28.8%
- Conversion, latest week
- 5.7%
- Market size, estimated
- $20.0Ma year
- Peak month
- November1.8× the quietest month
- Top search term
- windshield wipers5.3M searches a year
02 · Price
A sale here is worth $27.00.
Listings sell for $27.00 on average, from $9.43 to $49.70. Amazon reports units sold in ranges, and this niche reaches the top one: 800K units or more a year. The average listing sells 8,000 to 10,000 of them. At $27.00 that is $216K to $270K a year per listing.
- Average price
- $27.00inside the $15 to $100 sweet spot
- Price range
- $9.43–$49.70
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 800K or moreAmazon's top range
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- $216K–$270K
- Returns
- 2.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #25 within Windshield Wipers & Parts. It carries 39,562 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #25in Windshield Wipers & Parts
- Average rating
- 4.47 starsAmazon United States average 4.42 stars
- Average reviews
- 39,562per listing
- Listings tracked
- 69
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Windshield Wipers products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 30% of clicks. An open shelf where new products get seen.
Brands
12 falling
Sellers
73
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
30%
Top 20: 65%
Open market
6%
- Brand 148%
- Brand 221%
- Brand 311%
- Brand 46%
- Brand 55%
- Brand 63%
- Open — no brand owns it (6 brands, 6%)
Demand
Windshield Wipers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Nov · busiest ÷ quietest = 1.8×
Search terms
Top Windshield Wipers search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- windshield wipers5.3M/yr
- wiper blades2.6M/yr
- wiper blades for my car1.0M/yr
- bosch icon wiper blades417K/yr
- automotive replacement windshield wiper blades385K/yr
- limpia parabrisas de carro430K/yr
- windshield wiper blades421K/yr
- windshield wipers for my car301K/yr
- wipers313K/yr
- wipers blades for my car235K/yr
Reviews and returns
What reviews say buyers love and hate about Windshield Wipers
We read the reviews and the return reasons for every product selling here.
“Bad quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Windshield Wipers questions
Answered from the same tracked data.