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Windshield Washer Pump

Maybe

The top 5 products take only 20% of clicks. But demand is soft, at -22.6% this quarter, so Windshield Washer Pump is a Maybe.

Flapen Score
59
59 / 100
Top 11% of 7,287 Automotive niches · +10 vs the category median of 49
Market size
$264K/yr312K searches / yr
90-day growth
-22.6%search demand this quarter
Competition
20%top-5 click share · 50 brands · 120 sellers

Flapen Score

Windshield Washer Pump against its category

The dotted line is the Automotive average. Past it, Windshield Washer Pump is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Windshield Washer Pump market on Amazon at a glance

Shoppers on Amazon United States searched for Windshield Washer Pump 312K times last year and spent an estimated $264K. The top 5 brands take 47% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 5.8% of those searches ended in a purchase.

Shoppers searched for this 312K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -22.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $264K a year.

Searches, last 12 months
312K
Growth, 90 days vs prior 90
-22.6%
Conversion, latest week
5.8%
Market size, estimated
$264Ka year
Peak month
October1.4× the quietest month
Top search term
windshield washer pump135K searches a year

02 · Price

A sale here is worth $14.62.

Listings sell for $14.62 on average, from $5.56 to $49.34. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $14.62 that is $1K to $4K a year per listing.

Average price
$14.62under the $15 to $100 sweet spot
Price range
$5.56–$49.34
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
$1K–$4K
Returns
4.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #152 within Windshield Wipers & Parts. It carries 2,239 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
99%
Out of stock, average day
1.7%
Average rank
#152in Windshield Wipers & Parts
Average rating
4.27 starsAmazon United States average 4.42 stars
Average reviews
2,239per listing
Listings tracked
124

04 · Newcomers

1 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
17
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Windshield Washer Pump products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 20% of clicks. An open shelf where new products get seen.

Brands

50 rising

Sellers

120

Top-5 brand share

47%

Top 20: 85%

Top-5 click share

20%

Top 20: 50%

Open market

48%

  • Brand 122%
  • Brand 28%
  • Brand 37%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Windshield Washer Pump search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Windshield Washer Pump search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • windshield washer pump135K/yr
  • washer fluid pump36K/yr
  • washer pump30K/yr
  • windshield wiper pump14K/yr
  • automotive replacement windshield washer pumps9K/yr
  • windshield washer fluid pump11K/yr
  • windshield washer pump replacement9K/yr
  • windshield washer motor9K/yr
  • windshield fluid pump9K/yr
  • windshield washer pump oem5K/yr

Reviews and returns

What reviews say buyers love and hate about Windshield Washer Pump

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Size-Overall”
13%of negative reviews mention “Size-Overall”
4.9%of orders come back
“Didn't fit my car”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Windshield Washer Pump questions

Answered from the same tracked data.