windshield sun shade
Launch itA $6.7M/yr market growing +179.9% this quarter with returns at 4.2% — clears our launch bar.
Market size
Incredible$6.7M$6.7M/yr · 12.4M searches
Growth
Incredible+179.9%90-day search growth — must beat 0% to launch
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$15.14avg listing price — sweet spot $15–$100
Price range
Good$7.44–$33.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Returns
Okay4.2%return rate — above 6% kills the launch gate
Review moat
Bad23,944.78avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, windshield sun shade is a $6.7M/yr Amazon United States market (12.4M searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Launch it — 68/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 300K–400K
- avg 10,000–12,500/product
- Revenue / yr
- $4.5M–$6.1M
- units × avg price
- Launch success
- —
- 0 of 0 new (360d)
- Conversion rate
- 3.5%
- Avg BSR
- #15
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 0.0%
- Avg brand age
- 35 months
- Avg seller age
- 161 days
Competition
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
20 falling
Sellers
39
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
56%
Top 20: 93%
Open market
26%
- EcoNour27%
- Magnelex14%
- Autovir12%
- Aokdom10%
- Nmoiss8%
- SINGARO4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +179.9% search growth over the last 90 days.Peak months: Jun, Jul, Aug · busiest ÷ quietest = 10.4×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 27 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
EcoNour Car Windshield Sunshade | Blocks 99% Heat & Keeps Interior Cool | Universal Fits Cars SUVs Trucks | Automotive Sun Screen Visor & Car Accessories for Summer | Medium (64x32 Inches)
EcoNour$14.724.4★121,611 rev
Autovir Sun Shade for Car Windshield
Autovir$9.034.2★2,770 rev
Magnelex Car Windshield Sunshade Double-Layer Design for 2X Heat Blocking Blocks UV Rays Foldable Sun Shade for Cars Trucks & SUVs Keeps Interior Cooler Medium (59 x 31 in)
Magnelex$15.014.3★53,153 rev
300T Thickened Automotive Glass Sunshade and Comes with Storage Bag Keep Car Interior Cool Universal Windshield Sun Shade Fit for Cars Trucks SUVs (L: 57.08 * 31.5 inch)
Aokdom$8.664.0★9,425 rev
![[Upgraded] Nmoiss Windshield Sun Shade Umbrella - [Vinyl Coating Heat Shield] Protect Car from Sun Rays & Heat Damage Keep Cool and Protect Interior Spring Structure Edge Medium 56 L x 31 W](https://m.media-amazon.com/images/I/314JP7ZA3XL.jpg)
[Upgraded] Nmoiss Windshield Sun Shade Umbrella - [Vinyl Coating Heat Shield] Protect Car from Sun Rays & Heat Damage Keep Cool and Protect Interior Spring Structure Edge Medium 56 L x 31 W
Nmoiss$33.904.1★3,452 rev
Newest
by launch date
Iridescent Sun Shade for Car Windshield Foldable Universal Car Windshield Upgrade Sunshade Enhanced UV Rays Reflective Sun Visor Shade Keeps Vehicle Cool
Clothclose$10.86708 rev
Econour Windshields Sun Shade for Car | Medium Foldable Car Sunshade & Window Tint | UV & Heat Protection Front Window Sun Shield Keeps Interior Cool Fits Sedans SUVs & Trucks (57 x 33)
EcoNour$13.60980 rev
SINGARO 300T Universal Car Windshield Sun Shade Foldable Reflective for Windshield & Window Shades with Overlapping Design Car Interior Accessories (55 L x 26.7 W)
SINGARO$7.802,573 rev
Car Window Shades 2 PCS Magnetic Double Layer Auto Sun Shade for Side Windows Privacy Full Covers/Half Shade Options Back Car Window Curtains for Baby Protection
DIZA100$16.421,767 rev
XCBYT Car Window Shades - 4 Pcs Car Privacy Curtains - 100% Block Light Car Window Covers - Magnetic Side Window Sun Shade Keeps Cooler for Breastfeeding Taking a nap Changing Clothes Camping
XCBYT$21.311,730 rev
Trending
90-day click momentum
Car Sunshade Car Privacy Window Shade 100% Block Light for Breastfeeding Taking a nap Changing Clothes Camping (Full Sets 4pcs)
MZQZM$12.593.8★
Econour Windshields Sun Shade for Car | Medium Foldable Car Sunshade & Window Tint | UV & Heat Protection Front Window Sun Shield Keeps Interior Cool Fits Sedans SUVs & Trucks (57 x 33)
EcoNour$13.604.0★
BNYD Car Windshield Sunshade Foldable Reflective Sun Visor
BNYD$9.543.2★
JUSTTOP 300T Car Windshield Sun Shade Universal Foldable Reflective Sun Shade with Storage Bag Car Interior Accessories Fit for Cars Trucks SUVs(63 L x 35 W)
JUSTTOP$7.444.1★
FORTEM Car Sun Shade for Windshield Reflective Windshield Sunshade 240T Polyester Automotive Interior Sun Protection Ultimate Heat and UV Shield Foldable Storage Bag
FORTEM$9.094.3★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fits nicely and works as expected”
“Great sun shade”
“The quality feels solid”
“Ease of use”
“For the price”
“Exactly what I needed”
“Gets the Job Done”
“Easy Set Up”
“Truly helps with heat”
“Keep Cool”
What buyers complain about
“Just too big”
“Cheap quality”
“Breaks easily”
“doesnt have a sun shade”
“not strong enough”
“Very difficult to remove”
“False ads”
“Wasnt compatible with my vehicle”
“Its thick”
“Entirely way too big for the windshield”
Top return reasons
Common questions
- Is windshield sun shade profitable to sell on Amazon United States?
- The niche generates $6.7M/yr across 27 tracked products. 90-day search growth is +179.9%. Flapen's verdict: Launch it (68/100).
- How competitive is the windshield sun shade niche?
- 20 brands and 39 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in windshield sun shade?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 4.2%.
- When does demand for windshield sun shade peak?
- Demand peaks in Jun–Jul–Aug; the busiest month runs 10.4× the quietest.
- What does it cost to enter the windshield sun shade niche?
- Listings span $7.44–$33.90; the average listing price is $15.14 (sweet spot $15–$100). The average incumbent carries 23,945 reviews — the moat a new listing must climb.
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