Winch Stopper

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -42.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.

Searches, last 12 months

66K

Growth, 90 days vs prior 90

-42.4%

Conversion, latest week

9.4%

Market size, estimated

$64Ka year

Peak month

December2.6× the quietest month

Top search term

winch stopper28K searches a year

Listings sell for $10.24 on average, from $5.36 to $30.13. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $10.24 that is $3K to $5K a year per listing.

Average price

$10.24under the $15 to $100 sweet spot

Price range

$5.36–$30.13

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

$3K–$5K

Returns

1.4%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #98 within Towing Products & Winches. It carries 1,706 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

100%

Out of stock, average day

2.0%

Average rank

#98in Towing Products & Winches

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

1,706per listing

Listings tracked

20

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

35 months