Winch Fairlead

Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -23.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $116K a year.

Searches, last 12 months

112K

Growth, 90 days vs prior 90

-23.7%

Conversion, latest week

2.1%

Market size, estimated

$116Ka year

Peak month

March1.3× the quietest month

Top search term

winch fairlead46K searches a year

Listings sell for $48.23 on average, from $8.20 to $218.34. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $48.23 that is $0 to $5K a year per listing.

Average price

$48.23inside the $15 to $100 sweet spot

Price range

$8.20–$218.34

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$5K

Returns

3.7%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #34 within Towing Products & Winches. It carries 184 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

100%

Out of stock, average day

2.5%

Average rank

#34in Towing Products & Winches

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

184per listing

Listings tracked

54

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

57 months