White Rock Lights

Shoppers searched for this 150K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -27.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $151K a year.

Searches, last 12 months

150K

Growth, 90 days vs prior 90

-27.0%

Conversion, latest week

1.6%

Market size, estimated

$151Ka year

Peak month

December1.7× the quietest month

Top search term

pure white rock lights48K searches a year

Listings sell for $61.18 on average, from $14.00 to $114.80. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $61.18 that is $0 to $6K a year per listing.

Average price

$61.18inside the $15 to $100 sweet spot

Price range

$14.00–$114.80

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$6K

Returns

2.5%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #64 within Lights, Bulbs & Indicators. It carries 366 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

100%

Out of stock, average day

2.6%

Average rank

#64in Lights, Bulbs & Indicators

Average rating

4.34 starsAmazon United States average 4.42 stars

Average reviews

366per listing

Listings tracked

37

8 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

7Amazon's first-year sales bar

Average brand age

37 months