White Car Paint
FailShoppers spend an estimated $85K a year here, so White Car Paint is a Fail.
- Flapen Score
- 43 / 100Ranks 5,360 of 7,287 Automotive niches · −6 vs the category median of 4943
- Market size
- $85K/yr90K searches / yr
- 90-day growth
- +6.0%search demand this quarter
- Competition
- 74%top-5 click share · 9 brands · 30 sellers
Flapen Score
White Car Paint against its category
The dotted line is the Automotive average. Past it, White Car Paint is stronger. Inside it, weaker.
Market
The White Car Paint market on Amazon at a glance
Shoppers on Amazon United States searched for White Car Paint 90K times last year and spent an estimated $85K. The top 5 brands take 88% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 4.8% of those searches ended in a purchase.
Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $85K a year.
- Searches, last 12 months
- 90K
- Growth, 90 days vs prior 90
- +6.0%
- Conversion, latest week
- 4.8%
- Market size, estimated
- $85Ka year
- Peak month
- March1.5× the quietest month
- Top search term
- white car paint25K searches a year
02 · Price
A sale here is worth $19.67.
Listings sell for $19.67 on average, from $6.48 to $68.53. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $19.67 that is $5K to $10K a year per listing.
- Average price
- $19.67inside the $15 to $100 sweet spot
- Price range
- $6.48–$68.53
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $5K–$10K
- Returns
- 1.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
64% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #41 within Paint & Paint Supplies. It carries 4,851 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 93%
- Out of stock, average day
- 7.7%
- Average rank
- #41in Paint & Paint Supplies
- Average rating
- 4.42 starsAmazon United States average 4.42 stars
- Average reviews
- 4,851per listing
- Listings tracked
- 14
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top White Car Paint products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Rust-Oleum 2X Automotive Enamel Custom Spray 5-in-1 Spray Paint 12 oz Gloss White
- Price
- $10.17
- Rating
- 4.6/5
- Reviews
- 1,604
- Age
- 1y ago

SYOAUTO White Touch Up Paint for Cars White Car Touch up Paint Auto Scratch Repair Pen Brush and Tip 2 in 1 Repair Pen 0.4 oz
- Price
- $9.53
- Rating
- 4.3/5
- Reviews
- 4,120
- Age
- 12y ago

Dupli-Color Paint Shop Finish System Championship White 1 Quart
- Price
- $36.51
- Rating
- 4.3/5
- Reviews
- 3,497
- Age
- 22y ago

White Car Paint Touch Up Pen Color Accurate Touch Up Paint for Cars Professional Automotive Scratch Repair Lasting Auto Scratch Remover Fast Dry Easy to Use Safe and Washable Versatile Use
- Price
- $13.02
- Rating
- 4.2/5
- Reviews
- 2,847
- Age
- 1y ago

Rust-Oleum 352722 Automotive Custom Lacquer Spray Paint 11 oz Gloss White
- Price
- $12.01
- Rating
- 4.4/5
- Reviews
- 2,799
- Age
- 5y ago
Trending
estimated 90-day click momentum
Touch Up Paint for Cars 3-Pack - White Car Scratch Repair Pen Color Accurate Automotive Touch Up Paint Long-Lasting Scratch Resistance Fast-Drying & User-Friendly Safe & Water-Resistant for Automotive & Household Touch-Ups
- Price
- $12.46
- Rating
- 4.1/5
- Reviews
- 92
- Age
- 8mo ago

LiME LiNE Automotive Basecoat + Reducer Combo Kit - Mix 1:1 - Makes 1 Quart Sprayable - Clearcoat Required (White Basecoat + Reducer)
- Price
- $68.53
- Rating
- 4.4/5
- Reviews
- 11
- Age
- 5mo ago

Pure White Touch Up Paint for cars 2-in-1 Brush & Tip 0.4 fl oz - Universal Car Scratch Repair Pen for Scratches & Scuffs OEM Color Match Quick-Dry & Long-Lasting
- Price
- $9.54
- Rating
- 4.4/5
- Reviews
- 141
- Age
- 5mo ago

Rust-Oleum 252468 Automotive Enamel Spray Paint 12 oz Gloss White (6 Pack)
- Price
- $40.44
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 2y ago

U-POL Expert Color Universal Automotive Spray Paint Professional Grade Long-Lasting Easy-To-Use White
- Price
- $12.38
- Rating
- 4.4/5
- Reviews
- 338
- Age
- 1y ago
Newest
by launch date
LiME LiNE Automotive Basecoat + Reducer Combo Kit - Mix 1:1 - Makes 1 Quart Sprayable - Clearcoat Required (White Basecoat + Reducer)
- Price
- $68.53
- Rating
- 4.4/5
- Reviews
- 11
- Age
- 5mo ago

Pure White Touch Up Paint for cars 2-in-1 Brush & Tip 0.4 fl oz - Universal Car Scratch Repair Pen for Scratches & Scuffs OEM Color Match Quick-Dry & Long-Lasting
- Price
- $9.54
- Rating
- 4.4/5
- Reviews
- 141
- Age
- 5mo ago

Touch Up Paint for Cars 3-Pack - White Car Scratch Repair Pen Color Accurate Automotive Touch Up Paint Long-Lasting Scratch Resistance Fast-Drying & User-Friendly Safe & Water-Resistant for Automotive & Household Touch-Ups
- Price
- $12.46
- Rating
- 4.1/5
- Reviews
- 92
- Age
- 8mo ago

Car White Paint Touch Up Cars Scratch Repair for Vehicles Rim High-Gloss White Paint Pen 30ML Quick Drying Automotive Scratch Repair Non-toxic 1.5 oz Easy to Use
- Price
- $9.94
- Rating
- 4.0/5
- Reviews
- 523
- Age
- 1y ago

Rust-Oleum 2X Automotive Enamel Custom Spray 5-in-1 Spray Paint 12 oz Gloss White
- Price
- $10.17
- Rating
- 4.6/5
- Reviews
- 1,604
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.
Brands
9 rising
Sellers
30
Est. top-5 brand share
88%
Top 20: 100%
Est. top-5 click share
74%
Top 20: 100%
Open market
8%
- Rust-Oleum50%
- SYOAUTO13%
- Dupli-Color11%
- xdotoar9%
- SENVEN5%
- U-POL4%
- Open — no brand owns it (3 brands, 8%)
Demand
White Car Paint search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top White Car Paint search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- white car paint25K/yr
- white automotive paint20K/yr
- pintura blanca para carros14K/yr
- white paint for car9K/yr
- car paint white6K/yr
- pintura para carros blanco7K/yr
- white car spray paint4K/yr
- white auto paint3K/yr
- white spray paint for cars3K/yr
Reviews and returns
What reviews say buyers love and hate about White Car Paint
We read the reviews and the return reasons for every product selling here.
“Bad paint”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Car Paint questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









