whelen
Skip itWeak search conversion (0.1%) — this niche doesn't clear our bar today.
Review moat
Great162.41avg incumbent reviews — the moat a new listing must climb
Competition
Great29%top-5 click share — an open shelf
Returns
Great1.9%return rate — above 5% kills the launch gate
Avg price
Okay$191.83avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-16.4%90-day search growth — must beat 0% to launch
Price range
Bad$19.43–$591.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad97%top-5 brand share — brand-locked demand
Market size
Bad$28K$28K/yr · 114K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, whelen is a $28K/yr Amazon United States market (114K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 35/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
whelen market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $96K–$144K
- units × avg price
- Conversion rate
- 0.1%
- Avg BSR
- #6,513
- Page quality
- 0%
- Prime
- 64%
- Sponsored
- 52%
- Out of stock
- 4.7%
- Avg brand age
- 64 months
- Avg seller age
- 182 days
Competition & brand share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
12 falling
Sellers
110
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
29%
Top 20: 70%
Open market
3%
- Whelen86%
- Feniex Industries7%
- ASPL2%
- HLauto1%
- Tallew1%
- LRTER1%
- Open — no brand owns it (6 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top whelen search terms
- whelen45K/yr
- whelen strobe lights22K/yr
- whelen lights27K/yr
- whelen light bar11K/yr
- whelen ion7K/yr
- whelen led lights2K/yr
Top whelen products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Whelen HHS3200 200Watt Emergency Vehicle Siren Controller with Control Head
Whelen$427.554.6★57 rev
Whelen TLIA Ion T-series Linear Super-led [a
Whelen$118.013.9★6 rev
Whelen Vertex Super-LED Emergency Strobe Light - Ultra-Compact Design - Professional-Grade Amber Warning Light for Emergency Vehicles - Made in USA
Whelen$87.404.8★116 rev
Whelen 295SLSA1 Hands Free Full Function 100/200 Watt Siren
Whelen$319.884.6★55 rev
Whelen Century 16in. Mini LED Light Bar - Professional Amber Warning Light - Heavy-Duty Magnetic Mount - SAE J845 Class I Certified - Model MC16MA
Whelen$343.374.8★45 rev
Newest
by launch date
Whelen Beta Full Function Controller BETA1-200-Watt Siren Controller
Whelen$240.011 rev
Whelen 295SSA1 Single Tone Siren Control Center 100-Watt Siren System with 17 Tones Programmable Power Distribution Switches Traffic Advisor Contro Compact Design for Emergency Response Vehicles
Whelen$591.620 rev
Feniex Quad Q3 Surface Mount | 3 Programmable Modes | 4 Colors In One (Red-Blue-Amber-White) | 12 LEDs Super Bright 3 Watt LEDs SAE Class 1 | Emergency Warning Lights
Feniex Industries$46.81192 rev
Whelen Engineering SA315U with SAK1 Universal Bracket
Whelen$228.0222 rev
Whelen TLIA Ion T-series Linear Super-led [a
Whelen$118.016 rev
Trending
90-day click momentum
Whelen Engineering Century Series Super-LED Mini Lightbar - Professional-Grade 360 Warning Light - 16 Permanent Mount - Amber LED with Amber Dome - SAE J845 Class I Certified
Whelen$350.194.8★
Whelen ION Series Surface Mount Super-LED Lighthead - Red
Whelen$109.914.5★
Whelen Ion Series Super-Led Emergency Lighthead - Red/Blue Warning Light for Police & Emergency Vehicles - Ultra Bright Professional-Grade - Durable Hard-Coated Lens - 25 Flash Patterns
Whelen$116.594.8★
Whelen ION Duo Linear-LED Light Head with Scan-Lock Flash Patterns - Hood Grille & Universal Mount - Amber/White Part# I2F
Whelen$128.434.7★
Whelen ION Series Surface Mount Super-LED Lighthead - Amber
Whelen$119.524.7★
What buyers say about whelen
What buyers praise and complain about, mined from review topics.What buyers love
“Bright bright”
“Very nice, complete kit, I like the extras in the kit such as the double sided sticks for inside the scrim cups”
“very easy to set up”
“Good product for the price”
“Loud and easy to install”
“easy to use”
“Very durable”
“Better than expected”
“Fit”
“No bad water sealing so far, I'm not too worried about UV fading the lens, I care more for visibility and reliability”
What buyers complain about
“Suction cups dont work”
“Every single lense is cracked down the middle from sun exposure. only 6 months worth”
“Not worth it”
“I cannot use or install this”
“wiring connection to the lights has had some issues”
“one turned out to be defective”
“the handheld controller included with the unit does not function at all”
“so we gained a color nobody asked for”
“Junk”
“Its barely reading 100 W”
Top return reasons
Common questions
- Is whelen profitable to sell on Amazon United States?
- The niche generates $28K/yr across 66 tracked products. 90-day search growth is -16.4%. Flapen's verdict: Skip it (35/100).
- How competitive is the whelen niche?
- 12 brands and 110 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in whelen?
- Top complaints mined from reviews: Suction, Durability, Value For Money. The return rate is 1.9%.
- When does demand for whelen peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the whelen niche?
- Listings span $19.43–$591.62; the average listing price is $191.83 (sweet spot $15–$100). The average incumbent carries 162 reviews — the moat a new listing must climb.