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Whelen

Fail

Buyers convert on only 0.1% of searches, so Whelen is a Fail.

Flapen Score
35
35 / 100
Ranks 6,734 of 7,287 Automotive niches · −14 vs the category median of 49
Market size
$28K/yr114K searches / yr
90-day growth
-16.4%search demand this quarter
Competition
29%top-5 click share · 12 brands · 110 sellers

Flapen Score

Whelen against its category

The dotted line is the Automotive average. Past it, Whelen is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Whelen market on Amazon at a glance

Shoppers on Amazon United States searched for Whelen 114K times last year and spent an estimated $28K. The top 5 brands take 97% of clicks. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.

Searches, last 12 months
114K
Growth, 90 days vs prior 90
-16.4%
Conversion, latest week
0.1%
Market size, estimated
$28Ka year
Peak month
November1.6× the quietest month
Top search term
whelen45K searches a year

02 · Price

A sale here is worth $191.83.

Listings sell for $191.83 on average, from $19.43 to $591.62. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $191.83 that is $0 to $19K a year per listing.

Average price
$191.83above the $15 to $100 sweet spot
Price range
$19.43–$591.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$19K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

52% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #6,513 within Lights, Bulbs & Indicators. It carries 162 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
64%
Out of stock, average day
4.7%
Average rank
#6,513in Lights, Bulbs & Indicators
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
162per listing
Listings tracked
66

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Whelen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

12 falling

Sellers

110

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

29%

Top 20: 70%

Open market

3%

  • Brand 186%
  • Brand 27%
  • Brand 32%
  • Brand 41%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (6 brands, 3%)

Demand

Whelen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Whelen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • whelen45K/yr
  • whelen strobe lights22K/yr
  • whelen lights27K/yr
  • whelen light bar11K/yr
  • whelen ion7K/yr
  • whelen led lights2K/yr

Reviews and returns

What reviews say buyers love and hate about Whelen

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Brightness/Shine/Glow”
14%of negative reviews mention “Suction”
1.9%of orders come back
“Suction cups dont work”
A buyer, on “Suction”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Whelen questions

Answered from the same tracked data.