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Wheel Paint

Fail

The top 5 brands take 94% of clicks, so Wheel Paint is a Fail.

Flapen Score
49
49 / 100
Ranks 3,500 of 7,287 Automotive niches · on the category median
Market size
$204K/yr344K searches / yr
90-day growth
+21.9%search demand this quarter
Competition
73%top-5 click share · 7 brands · 50 sellers

Flapen Score

Wheel Paint against its category

The dotted line is the Automotive average. Past it, Wheel Paint is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wheel Paint market on Amazon at a glance

Shoppers on Amazon United States searched for Wheel Paint 344K times last year and spent an estimated $204K. The top 5 brands take 94% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 344K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +21.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $204K a year.

Searches, last 12 months
344K
Growth, 90 days vs prior 90
+21.9%
Conversion, latest week
3.5%
Market size, estimated
$204Ka year
Peak month
April1.8× the quietest month
Top search term
wheel paint72K searches a year

02 · Price

A sale here is worth $17.09.

Listings sell for $17.09 on average, from $8.29 to $49.12. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At $17.09 that is $13K to $17K a year per listing.

Average price
$17.09inside the $15 to $100 sweet spot
Price range
$8.29–$49.12
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
$13K–$17K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Paint & Paint Supplies. It carries 2,190 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#8in Paint & Paint Supplies
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
2,190per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Wheel Paint products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

50

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

2%

  • Brand 140%
  • Brand 221%
  • Brand 316%
  • Brand 412%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (1 brand, 2%)

Demand

Wheel Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Wheel Paint search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wheel paint72K/yr
  • rim paint54K/yr
  • wheel paint for rims33K/yr
  • pintura para rines de carro30K/yr
  • black wheel paint25K/yr
  • black rim paint21K/yr
  • rim paint black18K/yr
  • wheel spray paint11K/yr
  • rim spray paint10K/yr
  • car rim paint9K/yr

Reviews and returns

What reviews say buyers love and hate about Wheel Paint

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Paint Quality”
0.6%of orders come back
“Horrible spray paint”
A buyer, on “Paint Quality”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Wheel Paint questions

Answered from the same tracked data.