Wheel Paint
FailThe top 5 brands take 94% of clicks, so Wheel Paint is a Fail.
- Flapen Score
- 49 / 100Ranks 3,500 of 7,287 Automotive niches · on the category median49
- Market size
- $204K/yr344K searches / yr
- 90-day growth
- +21.9%search demand this quarter
- Competition
- 73%top-5 click share · 7 brands · 50 sellers
Flapen Score
Wheel Paint against its category
The dotted line is the Automotive average. Past it, Wheel Paint is stronger. Inside it, weaker.
Market
The Wheel Paint market on Amazon at a glance
Shoppers on Amazon United States searched for Wheel Paint 344K times last year and spent an estimated $204K. The top 5 brands take 94% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 3.5% of those searches ended in a purchase.
Shoppers searched for this 344K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +21.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $204K a year.
- Searches, last 12 months
- 344K
- Growth, 90 days vs prior 90
- +21.9%
- Conversion, latest week
- 3.5%
- Market size, estimated
- $204Ka year
- Peak month
- April1.8× the quietest month
- Top search term
- wheel paint72K searches a year
02 · Price
A sale here is worth $17.09.
Listings sell for $17.09 on average, from $8.29 to $49.12. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At $17.09 that is $13K to $17K a year per listing.
- Average price
- $17.09inside the $15 to $100 sweet spot
- Price range
- $8.29–$49.12
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $13K–$17K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Paint & Paint Supplies. It carries 2,190 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #8in Paint & Paint Supplies
- Average rating
- 4.38 starsAmazon United States average 4.42 stars
- Average reviews
- 2,190per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Wheel Paint products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Rust-Oleum 368076 High Performance Wheel Spray Paint 11 oz Gloss Black
- Price
- $8.35
- Rating
- 4.2/5
- Reviews
- 1,189
- Age
- 3y ago

Dupli-Color HWP108 High Performance Wheel Paint - Gloss Black - 12 oz Aerosol Can
- Price
- $12.74
- Rating
- 4.5/5
- Reviews
- 5,713
- Age
- 7y ago

cocomfix Gloss Black Rim Touch Up Paint Rim Paint Pen Car Wheel Scratch Repair Kit for Curb Rash & Scratches Universal Gloss Black Enamel paint for Alloy/Metal rims (1 fl oz) Scratch Resistant Covers 1 Sq Ft
- Price
- $12.20
- Rating
- 4.4/5
- Reviews
- 1,280
- Age
- 4y ago

NADAMOO Aluminum Wheel Spray Paint Car Rim Aerosol Paint for Recolor and Protection of Metal Surface Semi-gloss Black 4 Cans 13 Oz Per Can
- Price
- $49.12
- Rating
- 4.5/5
- Reviews
- 1,070
- Age
- 3y ago

Rust-Oleum 366438 High Performance Wheel Spray Paint 11 oz Matte Black
- Price
- $8.31
- Rating
- 4.2/5
- Reviews
- 1,189
- Age
- 3y ago
Trending
estimated 90-day click momentum
Dupli-Color HWP101 High Performance Wheel Paint - Silver - 12 oz Aerosol Can
- Price
- $14.62
- Rating
- 4.5/5
- Reviews
- 5,713
- Age
- 20y ago

Rust-Oleum 366441 High Performance Wheel Spray Paint 11 oz Metallic Graphite
- Price
- $8.29
- Rating
- 4.2/5
- Reviews
- 1,189
- Age
- 3y ago

Dupli-Color Wheel Paint Matte Graphite 12 oz
- Price
- $12.51
- Rating
- 4.5/5
- Reviews
- 5,713
- Age
- 20y ago

Rust-Oleum 366438 High Performance Wheel Spray Paint 11 oz Matte Black
- Price
- $8.31
- Rating
- 4.2/5
- Reviews
- 1,189
- Age
- 3y ago

NADAMOO Aluminum Wheel Spray Paint Car Rim Aerosol Paint for Recolor and Protection of Metal Surface Semi-gloss Black 4 Cans 13 Oz Per Can
- Price
- $49.12
- Rating
- 4.5/5
- Reviews
- 1,070
- Age
- 3y ago
Newest
by launch date
NADAMOO Aluminum Wheel Spray Paint Semi-gloss Aerosol Car Rim Paint for Recolor and Protection of Metal Surface Silver 1 Can 13 Oz
- Price
- $20.16
- Rating
- 4.5/5
- Reviews
- 1,070
- Age
- 3y ago

NADAMOO Aluminum Wheel Spray Paint Semi-gloss Aerosol Car Rim Paint for Recolor and Protection of Metal Surface Silvery 2 Cans 13 Oz Per Can
- Price
- $30.17
- Rating
- 4.5/5
- Reviews
- 1,070
- Age
- 3y ago

NADAMOO Aluminum Wheel Spray Paint Car Rim Aerosol Paint for Recolor and Protection of Metal Surface Semi-gloss Black 4 Cans 13 Oz Per Can
- Price
- $49.12
- Rating
- 4.5/5
- Reviews
- 1,070
- Age
- 3y ago

NADAMOO Aluminum Wheel Spray Paint Car Rim Aerosol Paint for Recolor and Protection of Metal Surface Semi-gloss Black 2 Cans 13 Oz Per Can
- Price
- $29.96
- Rating
- 4.5/5
- Reviews
- 1,070
- Age
- 3y ago

Rust-Oleum 368076 High Performance Wheel Spray Paint 11 oz Gloss Black
- Price
- $8.35
- Rating
- 4.2/5
- Reviews
- 1,189
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
50
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
73%
Top 20: 100%
Open market
2%
- Rust-Oleum40%
- Dupli-Color21%
- NADAMOO16%
- cocomfix12%
- SMAPHY6%
- SYOAUTO5%
- Open — no brand owns it (1 brand, 2%)
Demand
Wheel Paint search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.8×
Search terms
Top Wheel Paint search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- wheel paint72K/yr
- rim paint54K/yr
- wheel paint for rims33K/yr
- pintura para rines de carro30K/yr
- black wheel paint25K/yr
- black rim paint21K/yr
- rim paint black18K/yr
- wheel spray paint11K/yr
- rim spray paint10K/yr
- car rim paint9K/yr
Reviews and returns
What reviews say buyers love and hate about Wheel Paint
We read the reviews and the return reasons for every product selling here.
“Horrible spray paint”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wheel Paint questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









