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Welkin Garage Floor Mat

soft demand (-38.3% this quarter) — Welkin Garage Floor Mat doesn't clear our bar today.

Flapen Score

28
Skip it

Ranks 7,121 of 7,287 Automotive niches · −21 vs the category median of 49

Market size 11Growth 6Conversion 12Competition 13Returns 78Price range 31Avg price 68Brand share 20Review moat 72Quality gap 40
This niche Category average · 7,287 niches

Is Welkin Garage Floor Mat profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Welkin Garage Floor Mat is a $45K/yr Amazon United States market (39K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jan–Feb–Mar–Nov–Dec. Verdict: Skip it — 28/100.

Welkin Garage Floor Mat: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -38.3% over the last 90 days and 0.9% of searches end in a purchase.

$45K

revenue / yr

Units sold / yr1K
Search volume / yr-38.3%39K
Conversion rate0.9%
Avg price$122.24

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

8%

open market share

Brands · sellers9 · 29
Top-5 product click share84%
Open market8%
Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 12 products

Sponsored placement100%
New entrants (1y)2· 2 succeeded
Avg rating4.5★
Avg reviews616

Top Welkin Garage Floor Mat products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

$0$4K$9K$13K$18K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

29

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

5%

  • WELKIN31%
  • VEVOR30%
  • Joyexer15%
  • AutoFloorGuard12%
  • Huatean Home4%
  • FADUOALI3%
  • Open — no brand owns it (3 brands, 5%)

Welkin Garage Floor Mat demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume39KCVR0.9%Products12Brands9Top 5 Brands92%OOS Rate6.4%Rating4.5★Reviews616Avg BSR#2,946
3K2KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Mar, Nov, Dec · busiest ÷ quietest = 54.8×

Top Welkin Garage Floor Mat search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • water containment mat8K/yr
  • car wash mat7K/yr
  • auto floor guard9K/yr
  • welkin garage floor mat6K/yr
  • garage floor water containment mat3K/yr
  • garage containment mat for snow6K/yr

What reviews say buyers love and hate about Welkin Garage Floor Mat

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews
Ease Of Cleaning19%

Cleans up well

Quality-Overall14%

Great quality, easy set up

Durability9%

durable enough

Value For Money8%

worth the money

Advertised Vs Actual Product7%

Works as advertised

What buyers complain about

66% of reviews
Water Resistance11%

I thought they were a little waterproof

Durability10%

It broke after just a few days of use

Quality-Overall9%

Junk

Weight Heavy8%

This is heavy for me

Adhesion/Stickiness8%

The adhesive wore off within a week

Welkin Garage Floor Mat return rate & reasons

Why buyers send it back, as a share of all return requests.

1.9%

Return rate

54%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
43%
2Compatibility-Overall
7%
3Material Quality
7%
4Value For Money
6%
5Weight Heavy
6%

Common Welkin Garage Floor Mat questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Welkin Garage Floor Mat 28/100 on Amazon United States — Skip it. The niche generates $45K/yr across 12 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved -38.3% over the last 90 days.
Search demand for Welkin Garage Floor Mat on Amazon United States peaks in Jan–Feb–Mar–Nov–Dec, where the busiest month runs 54.8× the quietest.