Skip to content

Welkin Garage Floor Mat

Fail

Demand is soft, at -38.3% this quarter, so Welkin Garage Floor Mat is a Fail.

Flapen Score
28
28 / 100
Ranks 7,121 of 7,287 Automotive niches · −21 vs the category median of 49
Market size
$45K/yr39K searches / yr
90-day growth
-38.3%search demand this quarter
Competition
84%top-5 click share · 9 brands · 29 sellers

Flapen Score

Welkin Garage Floor Mat against its category

The dotted line is the Automotive average. Past it, Welkin Garage Floor Mat is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Welkin Garage Floor Mat market on Amazon at a glance

Shoppers on Amazon United States searched for Welkin Garage Floor Mat 39K times last year and spent an estimated $45K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Feb–Mar–Nov–Dec. Flapen scores it 28 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -38.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
-38.3%
Conversion, latest week
0.9%
Market size, estimated
$45Ka year
Peak month
December54.8× the quietest month
Top search term
water containment mat8K searches a year

02 · Price

A sale here is worth $122.24.

Listings sell for $122.24 on average, from $14.38 to $284.45. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $122.24 that is $0 to $12K a year per listing.

Average price
$122.24above the $15 to $100 sweet spot
Price range
$14.38–$284.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$12K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #2,946 within Floor Mats & Cargo Liners. It carries 616 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
75%
Out of stock, average day
6.4%
Average rank
#2,946in Floor Mats & Cargo Liners
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
616per listing
Listings tracked
12

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
49 months

Products

Top Welkin Garage Floor Mat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

29

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

5%

  • Brand 131%
  • Brand 230%
  • Brand 315%
  • Brand 412%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (3 brands, 5%)

Demand

Welkin Garage Floor Mat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Mar, Nov, Dec · busiest ÷ quietest = 54.8×

Search terms

Top Welkin Garage Floor Mat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • water containment mat8K/yr
  • car wash mat7K/yr
  • auto floor guard9K/yr
  • welkin garage floor mat6K/yr
  • garage floor water containment mat3K/yr
  • garage containment mat for snow6K/yr

Reviews and returns

What reviews say buyers love and hate about Welkin Garage Floor Mat

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Ease Of Cleaning”
11%of negative reviews mention “Water Resistance”
1.9%of orders come back
“I thought they were a little waterproof”
A buyer, on “Water Resistance”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Welkin Garage Floor Mat questions

Answered from the same tracked data.