Webasto Diesel Heater
FailDemand is soft, at -69.4% this quarter, so Webasto Diesel Heater is a Fail.
- Flapen Score
- 40 / 100Ranks 6,010 of 7,287 Automotive niches · −9 vs the category median of 4940
- Market size
- $130K/yr99K searches / yr
- 90-day growth
- -69.4%search demand this quarter
- Competition
- 58%top-5 click share · 15 brands · 21 sellers
Flapen Score
Webasto Diesel Heater against its category
The dotted line is the Automotive average. Past it, Webasto Diesel Heater is stronger. Inside it, weaker.
Market
The Webasto Diesel Heater market on Amazon at a glance
Shoppers on Amazon United States searched for Webasto Diesel Heater 99K times last year and spent an estimated $130K. The top 5 brands take 76% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 0.2% of those searches ended in a purchase.
Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -69.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $130K a year.
- Searches, last 12 months
- 99K
- Growth, 90 days vs prior 90
- -69.4%
- Conversion, latest week
- 0.2%
- Market size, estimated
- $130Ka year
- Peak month
- December8.1× the quietest month
- Top search term
- webasto diesel heater31K searches a year
02 · Price
A sale here is worth $687.90.
Listings sell for $687.90 on average, from $90.63 to $1590.08. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $687.90 that is $0 to $69K a year per listing.
- Average price
- $687.90above the $15 to $100 sweet spot
- Price range
- $90.63–$1590.08
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$69K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
74% of listings pay for placement with sponsored ads. 52% ship with Prime. On an average day, 15.7% of listings are out of stock. The average listing ranks #2,364 within Engine Cooling & Climate Control. It carries 127 reviews at 4.00 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 52%
- Out of stock, average day
- 15.7%
- Average rank
- #2,364in Engine Cooling & Climate Control
- Average rating
- 4.00 starsAmazon United States average 4.42 stars
- Average reviews
- 127per listing
- Listings tracked
- 23
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Webasto Diesel Heater products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
21
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
58%
Top 20: 96%
Open market
19%
- Brand 122%
- Brand 219%
- Brand 317%
- Brand 411%
- Brand 56%
- Brand 65%
Demand
Webasto Diesel Heater search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 8.1×
Search terms
Top Webasto Diesel Heater search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- webasto diesel heater31K/yr
- webasto15K/yr
- espar diesel heater9K/yr
- bunk heater for semi truck14K/yr
- espar heater11K/yr
- bunk heater8K/yr
- webasto heater6K/yr
- webasto diesel heater 12v4K/yr
Reviews and returns
What reviews say buyers love and hate about Webasto Diesel Heater
We read the reviews and the return reasons for every product selling here.
“It's makes some serious heat”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Webasto Diesel Heater questions
Answered from the same tracked data.