waterproof grease
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Incredible12.6%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.08avg listing price — sweet spot $15–$100
Price range
Good$3.64–$29.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+21.1%90-day search growth — must beat 0% to launch
Review moat
Okay3,167.11avg incumbent reviews — the moat a new listing must climb
Market size
Bad$59K$59K/yr · 33K searches
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad85%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, waterproof grease is a $59K/yr Amazon United States market (33K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Apr. Verdict: Skip it — 41/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
waterproof grease market data
- Units sold / yr
- 4K–5K
- avg 500–750/product
- Revenue / yr
- $56K–$70K
- units × avg price
- Conversion rate
- 12.6%
- Avg BSR
- #38
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 44%
- Out of stock
- 0.0%
- Avg brand age
- 103 months
- Avg seller age
- 153 days
Competition & brand share
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 flat
Sellers
128
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
0%
- Maxima66%
- Danco12%
- Lucas Oil9%
- Keze5%
- Bel-Ray5%
- Super Lube3%
Demand & seasonality
Weekly Amazon search volume, last 62 weeks — +21.1% search growth over the last 90 days.Peak months: Apr · busiest ÷ quietest = 1.8×
Top waterproof grease search terms
- waterproof grease18K/yr
- maxima waterproof grease7K/yr
- maxima grease5K/yr
- water proof grease3K/yr
Top waterproof grease products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Maxima 80916 Waterproof Grease - 16 oz. Bottle BLACK
Maxima$15.474.8★1,819 rev
Danco 80360 Waterproof Faucet Grease 1/2 Oz
Danco$3.644.7★2,111 rev
Marine GREASE/30X1/14 OUN
Lucas Oil$8.324.7★4,744 rev
KEZE Waterproof Food Grade Silicone Lubricant Plumbers Grease for Valve Sealant Faucet Pool Lube O Rings Filter 1 oz 1-Pack
Keze$8.074.8★5,253 rev
Bel-Ray Waterproof Grease
Bel-Ray$19.314.8★584 rev
Newest
by launch dateKEZE Waterproof Food Grade Silicone Lubricant Plumbers Grease for Valve Sealant Faucet Pool Lube O Rings Filter 1 oz 1-Pack
Keze$8.075,253 rev
Lucas Oil Products 8072382 16 oz Marine Grease
Lucas Oil$13.584,744 rev
Maxima Racing Oils 80916-2PK Waterproof High Temp Grease 16 oz Bottle 2-Pack
Maxima$29.1673 rev
Maxima Racing USA 69-02916 Assembly Grease 16 oz
Maxima$18.62317 rev
Super Lube Multi-Purpose Synthetic Grease w/ Syncolon - High Temperature Water & Corrosion Resistant Grease - Workshop & Industrial Use - Food Grade - Translucent White - Tube - 3 oz (21030)
Super Lube$10.568,859 rev
Trending
90-day click momentumMarine GREASE/30X1/14 OUN
Lucas Oil$8.324.7★
Super Lube Multi-Purpose Synthetic Grease w/ Syncolon - High Temperature Water & Corrosion Resistant Grease - Workshop & Industrial Use - Food Grade - Translucent White - Tube - 3 oz (21030)
Super Lube$10.564.8★
Bel-Ray Waterproof Grease
Bel-Ray$19.314.8★
Maxima Racing Oils 80916-2PK Waterproof High Temp Grease 16 oz Bottle 2-Pack
Maxima$29.164.8★
Maxima 80916 Waterproof Grease - 16 oz. Bottle BLACK
Maxima$15.474.8★
What buyers say about waterproof grease
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“As advertised”
“Good grease”
“Does the job”
“Easy to use”
“Good price”
“Works great with my filters”
“Durable for the long term”
“fit for use”
“Sealed well so no leaks in transit”
What buyers complain about
“Leaks”
“Small parts”
“anyhow most of the tube shot out that big opening so I had a mess to clean up”
“Expensive,”
“they didnt hold up nearly as well over time”
“It did not perform as well as I hoped”
“No smell”
“This lube has very poor qualities”
“Used it on a sprinkler that was making noise due to long use”
“It got hard inside without opening this stuff is terrible”
Top return reasons
Common questions
- Is waterproof grease profitable to sell on Amazon United States?
- The niche generates $59K/yr across 9 tracked products. 90-day search growth is +21.1%. Flapen's verdict: Skip it (41/100).
- How competitive is the waterproof grease niche?
- 6 brands and 128 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in waterproof grease?
- Top complaints mined from reviews: Leak-Proof, Size-Overall, Ease Of Cleaning. The return rate is 0.5%.
- When does demand for waterproof grease peak?
- Demand peaks in Apr; the busiest month runs 1.8× the quietest.
- What does it cost to enter the waterproof grease niche?
- Listings span $3.64–$29.16; the average listing price is $14.08 (sweet spot $15–$100). The average incumbent carries 3,167 reviews — the moat a new listing must climb.