Wash and Wax
MaybeAn estimated 0.4% of orders come back. But the top 5 brands take 95% of clicks, so Wash and Wax is a Maybe.
- Flapen Score
- 57 / 100Top 17% of 7,287 Automotive niches · +8 vs the category median of 4957
- Market size
- $473K/yr302K searches / yr
- 90-day growth
- +45.1%search demand this quarter
- Competition
- 55%top-5 click share · 8 brands · 129 sellers
Flapen Score
Wash and Wax against its category
The dotted line is the Automotive average. Past it, Wash and Wax is stronger. Inside it, weaker.
Market
The Wash and Wax market on Amazon at a glance
Shoppers on Amazon United States searched for Wash and Wax 302K times last year and spent an estimated $473K. The top 5 brands take 95% of clicks. Demand peaks in Sep. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 7.3% of those searches ended in a purchase.
Shoppers searched for this 302K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved +45.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $473K a year.
- Searches, last 12 months
- 302K
- Growth, 90 days vs prior 90
- +45.1%
- Conversion, latest week
- 7.3%
- Market size, estimated
- $473Ka year
- Peak month
- September9.0× the quietest month
- Top search term
- wash and wax36K searches a year
02 · Price
A sale here is worth $21.54.
Listings sell for $21.54 on average, from $5.26 to $49.02. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $21.54 that is $16K to $22K a year per listing.
- Average price
- $21.54inside the $15 to $100 sweet spot
- Price range
- $5.26–$49.02
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $16K–$22K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
68% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #110 within Exterior Care. It carries 8,515 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 92%
- Out of stock, average day
- 0.0%
- Average rank
- #110in Exterior Care
- Average rating
- 4.64 starsAmazon United States average 4.42 stars
- Average reviews
- 8,515per listing
- Listings tracked
- 25
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 78 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 78 months
Products
Top Wash and Wax products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 flat
Sellers
129
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
55%
Top 20: 95%
Open market
2%
- Brand 144%
- Brand 226%
- Brand 311%
- Brand 410%
- Brand 53%
- Brand 63%
- Open — no brand owns it (2 brands, 2%)
Demand
Wash and Wax search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 9.0×
Search terms
Top Wash and Wax search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wash and wax36K/yr
- car wash and wax29K/yr
- wash and wax car wash31K/yr
- meguiars wash and wax24K/yr
- carwash soap with wax12K/yr
- meguiars ultimate wash and wax17K/yr
- meguiars car wash kit19K/yr
- car wash soap with wax10K/yr
- car wash wax14K/yr
- meguiars kit16K/yr
Reviews and returns
What reviews say buyers love and hate about Wash and Wax
We read the reviews and the return reasons for every product selling here.
“Terrible soap the worse clean”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wash and Wax questions
Answered from the same tracked data.