Is walbro 255 fuel pump profitable to sell on Amazon United States?

The niche generates $76K/yr across 17 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +18.9%. Flapen's verdict: Skip it (45/100).

How competitive is the walbro 255 fuel pump niche?

9 brands and 48 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in walbro 255 fuel pump?

Top complaints mined from reviews: Durability, Quality-Overall, Pressure. The return rate is 5.3% — above our launch gate.

When does demand for walbro 255 fuel pump peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the walbro 255 fuel pump niche?

Listings span $25.74–$121.35; the average listing price is $67.46 (sweet spot $15–$100). The average incumbent carries 244 reviews — the moat a new listing must climb.

walbro 255 fuel pump

Skip it

A small market ($76K/yr) — this niche doesn't clear our bar today.

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Review moat

Great244.12

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$67.46

avg listing price — sweet spot $15–$100

Price range

Great$25.74–$121.35

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+18.9%

90-day search growth — must beat 0% to launch

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Returns

Bad5.3%

return rate — above 5% kills the launch gate

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Market size

Bad$76K

$76K/yr · 66K searches

Signals High Returns High Price

According to Flapen's Amazon United States niche tracking, walbro 255 fuel pump is a $76K/yr Amazon United States market (66K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 45/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

walbro 255 fuel pump market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: $84K–$101K; units × avg price
Conversion rate: 1.7%
Avg BSR: #1,716
Page quality: 0%
Prime: 76%
Sponsored: 47%
Out of stock: 8.7%
Avg brand age: 53 months
Avg seller age: 144 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

Walbro45%
AdvanEX18%
KEMSO10%
EVIL ENERGY10%
Herko Automotive6%
Deatsch Werks5%
Open — no brand owns it (3 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +18.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top walbro 255 fuel pump search terms

walbro 255 fuel pump38K/yr +25.6%1.9% conv.
walbro fuel pump16K/yr +6.5%1.0% conv.
walbro 2557K/yr +1.1%1.6% conv.
walbro5K/yr +33.0%0.3% conv.

All search terms

Top walbro 255 fuel pump products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Walbro Fuel Pump GSL Electric In-Line 255 lph 10 mm x 1.00 Female Inlet 10 mm x 1.00 Female Outlet Gas Each

Walbro$94.903.9★403 rev

255LPH Electric Fuel Pump High Performance Replace Walbro GSS342 with Installation Kits

AdvanEX$25.744.0★143 rev

EVIL ENERGY EFI 255LPH Electric Intank Fuel Pump High Flow 43 PSI Kit

EVIL ENERGY$31.023.9★581 rev

Walbro Fuel Pump Electric In-Tank 255 lph Install Kit Gas compatible with GM Cars/Trucks 1985-92 Kit

Walbro$121.074.0★58 rev

KEMSO 340LPH High Performance Fuel Pump Replaces Walbro 255LPH GSS342 Upgrades for E8229 E2068 E8213 EFP382A

KEMSO$39.954.2★418 rev

Newest

by launch date

Genuine Walbro Fuel Pump GSS342 255LPH High Pressure Intank made in USA! 400-766

Herko Automotive$93.183 rev

5mo ago

Geradepart Replacement for Walbro GSL Fuel Pump GSL392 InLine 255 lph High Pressure (Universal External Pump) 10 mmx1.00 Female Inlet 10 mmx1.00 Female Outlet Gas

Geradepart$87.740 rev

6mo ago

Walbro High Performance 255Lph; 500Hp; Gas; Pump Only - GSS341G3

Walbro$73.473 rev

4y ago

KEMSO 340LPH High Performance Fuel Pump Replaces Walbro 255LPH GSS342 Upgrades for E8229 E2068 E8213 EFP382A

KEMSO$39.95418 rev

5y ago

KEMSO 340LPH High Performance Fuel Pump Replaces Walbro 255LPH F20000169 Upgrades for EP240 EP270 E3240

KEMSO$40.00182 rev

5y ago

What buyers say about walbro 255 fuel pump

What buyers praise and complain about, mined from review topics.

What buyers love

Pressure28%

“strong pump”

Quality-Overall16%

“and it looks like a great quality pump”

Size-Overall12%

“It fits my sending unit”

Advertised Vs Actual Product10%

“As advertised”

Value For Money8%

“Price is good”

Fuel Efficiency6%

“it got me 50 miles to its new home the build quality is decent would be nice if it had more labeling I had to play with it to figure out the direction of flow the fuel pressure is really decent almost too much as I needed to redirect my return line it was flying through fuel all in all GREAT value option if you dont wanna spend the 100+ dollars for a factory fuel pump also this is easier than dropping the fuel tank”

Functionality-Overall2%

“Worked”

Assembly/Installation1%

“it was very easy to install in the Miata's gas tank”

Noise Level1%

“This pump is extremely quiet for a high flow pump which was nice”

Strength1%

“still running strong”

What buyers complain about

Durability30%

“Failed after one month and 210 miles”

Quality-Overall16%

“Trash”

Pressure13%

“however it seems that a simple check valve to hold 50psi can't be achieved”

Noise Level7%

“A bit loud”

Size-Overall5%

“Didn't fit housing”

Functionality-Overall5%

“working on it suddenly nothing”

Value For Money4%

“Waste of money”

Filtration3%

“Showed up with no filter for the pump”

Fuel Efficiency3%

“Fuel just bleeds by without it being on”

Maintenance And Repair2%

“is now cutting out”

Top return reasons

Size-Overall21%

Compatibility-Overall12%

Advertised Vs Actual Product9%

Defective Material/Parts9%

Pressure8%

Assembly/Installation6%

Functionality-Overall6%

Durability5%

Product Condition4%

Connectivity-Overall3%

Common questions

Is walbro 255 fuel pump profitable to sell on Amazon United States?: The niche generates $76K/yr across 17 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +18.9%. Flapen's verdict: Skip it (45/100).
How competitive is the walbro 255 fuel pump niche?: 9 brands and 48 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in walbro 255 fuel pump?: Top complaints mined from reviews: Durability, Quality-Overall, Pressure. The return rate is 5.3% — above our launch gate.
When does demand for walbro 255 fuel pump peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the walbro 255 fuel pump niche?: Listings span $25.74–$121.35; the average listing price is $67.46 (sweet spot $15–$100). The average incumbent carries 244 reviews — the moat a new listing must climb.