volvo penta oil
Worth a lookShows demand growing +165.0% this quarter, but a small market ($33K/yr) keeps it on the watch list.
Growth
Incredible+165.0%90-day search growth — must beat 0% to launch
Avg price
Great$70.12avg listing price — sweet spot $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Review moat
Great497.42avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Price range
Okay$9.91–$215.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Market size
Bad$33K$33K/yr · 9K searches
According to Flapen's Amazon United States niche tracking, volvo penta oil is a $33K/yr Amazon United States market (9K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 50/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
volvo penta oil market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $35K–$53K
- units × avg price
- Conversion rate
- 5.5%
- Avg BSR
- #847
- Page quality
- 0%
- Prime
- 68%
- Sponsored
- 63%
- Out of stock
- 0.0%
- Avg brand age
- 60 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
100
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
7%
- Volvo Penta62%
- Midnight Marine14%
- Yoursme6%
- Jabsco5%
- Liqui Moly4%
- Slippery Pete3%
- Open — no brand owns it (4 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 58 weeks — +165.0% search growth over the last 90 days.Peak months: Apr, May, Jun · busiest ÷ quietest = 13.1×
Top volvo penta oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Volvo Penta New OEM 10W-40 Full Synthetic Gasoline Engine Oil 21681795
Volvo Penta$59.834.8★251 rev
Volvo Penta OEM Synthetic Engine Oil 10w-40 Quart 32oz Qt 21681794 Pack of 5
Volvo Penta$84.174.9★49 rev
Volvo Penta New OEM Oil 21681794-1
Volvo Penta$21.114.7★60 rev
VolvoPenta 5.0 5.7 8.1L OEM Service Kit Gi/Gxi/Gsi Includes: Fuel & Oil Filter Impeller and AC Spark Plugs (5.7L (350) Gi/GXI)
Midnight Marine$215.775.0★3 rev
Yoursme 34060-0130 Marine Engine Oil Drain Hand Pump Boat Oil Change Pump Fits for OMC Mercruiser Brass 10.25 Long 1.25 Diameter
Yoursme$31.243.5★42 rev
Newest
by launch date
OEM Service Kit Fits Volvo Penta 5.0 5.7 8.1 (2008+) Includes: Fuel & Oil Filter Impeller and AC Spark Plugs (5.0L 2008-2010)
Midnight Marine$206.221 rev
34060-0130 Marine Engine Oil Drain Hand Pump Brass Oil Extractor Oump for Oil Change 10.25 Long 1.25 Diameter Compatible with OMC/Mercruiser 1 Gallon/Minute Output
Ulreon$30.7730 rev
VolvoPenta 5.0 5.7 8.1L OEM Service Kit Gi/Gxi/Gsi Includes: Fuel & Oil Filter Impeller and AC Spark Plugs (5.7L (350) Gi/GXI)
Midnight Marine$215.773 rev
SeaSierra 3852045 3855081 Marine Dipstick and Drain Plug Seal O-Ring for Volvo Penta Boat Engine SX DP Drive Lower Unit Gear Oil Change
SeaSierra$9.9127 rev
Yoursme 34060-0130 Marine Engine Oil Drain Hand Pump Boat Oil Change Pump Fits for OMC Mercruiser Brass 10.25 Long 1.25 Diameter
Yoursme$31.2442 rev
Trending
90-day click momentumOEM Service Kit Fits Volvo Penta 5.0 5.7 8.1 (2008+) Includes: Fuel & Oil Filter Impeller and AC Spark Plugs (5.0L 2008-2010)
Midnight Marine$206.225.0★
VolvoPenta 5.0 5.7 8.1L OEM Service Kit Gi/Gxi/Gsi Includes: Fuel & Oil Filter Impeller and AC Spark Plugs (5.7L (350) Gi/GXI)
Midnight Marine$215.775.0★
Volvo Penta 21681794 10W-40 Synthetic Gas Engine Oil 1 Quart
Volvo Penta$20.534.8★
Jabsco Engine Oil Changer Oil Drain Pump
Jabsco$85.134.4★
Volvo Penta Diesel Engines Oil SAE 15W-40 (1Gal) (23219274)
Volvo Penta$62.515.0★
What buyers say about volvo penta oil
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“Excellent Build Quality, Strong Performance, and Great Value — Makes Oil Changes Simple”
“Works great very efficient”
“Excellent oil”
“Works as advertised”
“Quick and simple oil change”
“Excellent Pump Easy to use”
“Good fit”
“Definitely worth the money”
“That's an easy fix”
What buyers complain about
“Also the case doesn't fit well”
“When inserted to furthest no oil was on hose”
“broke on the first use”
“oil leaks out of both body barrel seals”
“Doesnt work”
“Junk”
“it gets hot”
“And if it doesnt it was still cheaper than paying someone else to change the oil”
“Weak”
“The pump was not as loud as I thought it would be”
Top return reasons
Common questions
- Is volvo penta oil profitable to sell on Amazon United States?
- The niche generates $33K/yr across 19 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +165.0%. Flapen's verdict: Worth a look (50/100).
- How competitive is the volvo penta oil niche?
- 10 brands and 100 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in volvo penta oil?
- Top complaints mined from reviews: Size-Overall, Lubrication, Durability. The return rate is 1.5%.
- When does demand for volvo penta oil peak?
- Demand peaks in Apr–May–Jun; the busiest month runs 13.1× the quietest.
- What does it cost to enter the volvo penta oil niche?
- Listings span $9.91–$215.77; the average listing price is $70.12 (sweet spot $15–$100). The average incumbent carries 497 reviews — the moat a new listing must climb.