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Volkswagen Key Fob Cover

Fail

Shoppers spend an estimated $61K a year here, so Volkswagen Key Fob Cover is a Fail.

Flapen Score
43
43 / 100
Ranks 5,360 of 7,287 Automotive niches · −6 vs the category median of 49
Market size
$61K/yr300K searches / yr
90-day growth
-3.5%search demand this quarter
Competition
51%top-5 click share · 18 brands · 26 sellers

Flapen Score

Volkswagen Key Fob Cover against its category

The dotted line is the Automotive average. Past it, Volkswagen Key Fob Cover is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Volkswagen Key Fob Cover market on Amazon at a glance

Shoppers on Amazon United States searched for Volkswagen Key Fob Cover 300K times last year and spent an estimated $61K. The top 5 brands take 67% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 300K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.

Searches, last 12 months
300K
Growth, 90 days vs prior 90
-3.5%
Conversion, latest week
1.5%
Market size, estimated
$61Ka year
Peak month
December1.2× the quietest month
Top search term
volkswagen key fob cover51K searches a year

02 · Price

A sale here is worth $13.21.

Listings sell for $13.21 on average, from $7.43 to $26.16. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $13.21 that is $1K to $3K a year per listing.

Average price
$13.21under the $15 to $100 sweet spot
Price range
$7.43–$26.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #792 within Key Shells. It carries 345 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
3.3%
Average rank
#792in Key Shells
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
345per listing
Listings tracked
30

04 · Newcomers

2 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
2Amazon's first-year sales bar
Average brand age
36 months

Products

Top Volkswagen Key Fob Cover products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

26

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

51%

Top 20: 90%

Open market

26%

  • Brand 121%
  • Brand 217%
  • Brand 314%
  • Brand 48%
  • Brand 57%
  • Brand 67%

Demand

Volkswagen Key Fob Cover search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Volkswagen Key Fob Cover search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • volkswagen key fob cover51K/yr
  • vw key fob cover41K/yr
  • vw keychain38K/yr
  • volkswagen keychain35K/yr
  • volkswagen atlas key fob cover21K/yr
  • vw atlas key fob cover23K/yr
  • volkswagen tiguan key fob cover17K/yr
  • vw tiguan key fob cover12K/yr
  • volkswagen jetta key fob cover11K/yr
  • vw jetta key fob cover9K/yr

Reviews and returns

What reviews say buyers love and hate about Volkswagen Key Fob Cover

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Size-Overall”
1.9%of orders come back
“Poor fit”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Volkswagen Key Fob Cover questions

Answered from the same tracked data.