Vinyl Paint
FailThe top 5 brands take 100% of clicks, so Vinyl Paint is a Fail.
- Flapen Score
- 45 / 100Ranks 4,788 of 7,287 Automotive niches · −4 vs the category median of 4945
- Market size
- $110K/yr231K searches / yr
- 90-day growth
- +34.8%search demand this quarter
- Competition
- 71%top-5 click share · 4 brands · 94 sellers
Flapen Score
Vinyl Paint against its category
The dotted line is the Automotive average. Past it, Vinyl Paint is stronger. Inside it, weaker.
Market
The Vinyl Paint market on Amazon at a glance
Shoppers on Amazon United States searched for Vinyl Paint 231K times last year and spent an estimated $110K. All 4 brands take every click. Demand peaks in Feb–Mar–May–Jun–Aug. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 2.3% of those searches ended in a purchase.
Shoppers searched for this 231K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +34.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $110K a year.
- Searches, last 12 months
- 231K
- Growth, 90 days vs prior 90
- +34.8%
- Conversion, latest week
- 2.3%
- Market size, estimated
- $110Ka year
- Peak month
- May3.4× the quietest month
- Top search term
- duplicolor vinyl and fabric paint39K searches a year
02 · Price
A sale here is worth $20.31.
Listings sell for $20.31 on average, from $12.14 to $59.01. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $20.31 that is $5K to $10K a year per listing.
- Average price
- $20.31inside the $15 to $100 sweet spot
- Price range
- $12.14–$59.01
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $5K–$10K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
31% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #36 within Paint & Paint Supplies. It carries 5,767 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 31%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #36in Paint & Paint Supplies
- Average rating
- 4.41 starsAmazon United States average 4.42 stars
- Average reviews
- 5,767per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Vinyl Paint products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Dupli-Color HVP106 Vinyl and Fabric Coating Spray Paint - Flat Black - 11 oz Aerosol Can
- Price
- $16.54
- Rating
- 4.4/5
- Reviews
- 11,167
- Age
- 22y ago

SEM M25083 Carver White Marine Vinyl Coat - 12 oz.
- Price
- $24.03
- Rating
- 4.5/5
- Reviews
- 537
- Age
- 16y ago

Dupli-Color HVP104 Vinyl and Fabric Coating Spray Paint - Gloss Black - 11 oz Aerosol Can
- Price
- $14.59
- Rating
- 4.4/5
- Reviews
- 11,167
- Age
- 22y ago

Dupli-Color (HVP106-6 PK Flat Black Vinyl and Fabric Coating - 11 oz. Aerosol (Case of 6)
- Price
- $59.01
- Rating
- 4.4/5
- Reviews
- 11,167
- Age
- 13y ago

Dupli-Color HVP105 Vinyl and Fabric Coating Spray Paint - Gloss White - 11 oz Aerosol Can
- Price
- $12.14
- Rating
- 4.4/5
- Reviews
- 11,167
- Age
- 22y ago
Trending
estimated 90-day click momentum
Sem M25103 Marine Ray Alabaster Vinyl Coat Vinyl And Plastic Repair Coating For Marine Vinyl
- Price
- $21.12
- Rating
- 4.6/5
- Reviews
- 84
- Age
- 16y ago

SEM M25083 Carver White Marine Vinyl Coat - 12 oz.
- Price
- $24.03
- Rating
- 4.5/5
- Reviews
- 537
- Age
- 16y ago

Dupli-Color (HVP106-6 PK Flat Black Vinyl and Fabric Coating - 11 oz. Aerosol (Case of 6)
- Price
- $59.01
- Rating
- 4.4/5
- Reviews
- 11,167
- Age
- 13y ago

Dupli-Color HVP109 Vinyl and Fabric Coating Spray Paint - Medium Gray - 11 oz Aerosol Can
- Price
- $14.20
- Rating
- 4.4/5
- Reviews
- 11,167
- Age
- 12y ago

Dupli-Color Vinyl & Fabric Spray Charcoal Gray 11 oz
- Price
- $12.65
- Rating
- 4.4/5
- Reviews
- 11,167
- Age
- 22y ago
Newest
by launch date
HI-TECH Big Can Black Spray Dye 15oz Carpet Vinyl Fabric & Upholstery Restorer Permanent Color Wont Crack Peel or Rub Off Indoor/Outdoor Use
- Price
- $20.51
- Rating
- 4.4/5
- Reviews
- 777
- Age
- 4y ago

Dupli-Color HVP109 Vinyl and Fabric Coating Spray Paint - Medium Gray - 11 oz Aerosol Can
- Price
- $14.20
- Rating
- 4.4/5
- Reviews
- 11,167
- Age
- 12y ago

Dupli-Color (HVP106-6 PK Flat Black Vinyl and Fabric Coating - 11 oz. Aerosol (Case of 6)
- Price
- $59.01
- Rating
- 4.4/5
- Reviews
- 11,167
- Age
- 13y ago

Rust-Oleum 248922 Fabric & Vinyl Spray Paint 11 oz Gloss White
- Price
- $13.45
- Rating
- 4.2/5
- Reviews
- 4,104
- Age
- 15y ago

SEM M25073 Ranger Off-White Marine Vinyl Coat - 12 oz.
- Price
- $26.14
- Rating
- 4.6/5
- Reviews
- 311
- Age
- 15y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.
Brands
4 flat
Sellers
94
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
71%
Top 20: 100%
Open market
0%
- Dupli-Color69%
- SEM15%
- Rust-Oleum11%
- HI-TECH5%
Demand
Vinyl Paint search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar, May, Jun, Aug · busiest ÷ quietest = 3.4×
Search terms
Top Vinyl Paint search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- duplicolor vinyl and fabric paint39K/yr
- vinyl paint35K/yr
- vinyl spray paint25K/yr
- car interior paint18K/yr
- vinyl upholstery paint10K/yr
- vinyl dye12K/yr
- vinyl paint for boat seats8K/yr
- vinyl and fabric spray paint12K/yr
- marine vinyl paint6K/yr
- interior car paint11K/yr
Reviews and returns
What reviews say buyers love and hate about Vinyl Paint
We read the reviews and the return reasons for every product selling here.
“Color not accurate”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vinyl Paint questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









