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Vial Car Freshener

Fail

The top 5 brands take 100% of clicks, so Vial Car Freshener is a Fail.

Flapen Score
43
43 / 100
Ranks 5,360 of 7,287 Automotive niches · −6 vs the category median of 49
Market size
$66K/yr83K searches / yr
90-day growth
-4.5%search demand this quarter
Competition
75%top-5 click share · 5 brands · 8 sellers

Flapen Score

Vial Car Freshener against its category

The dotted line is the Automotive average. Past it, Vial Car Freshener is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vial Car Freshener market on Amazon at a glance

Shoppers on Amazon United States searched for Vial Car Freshener 83K times last year and spent an estimated $66K. All 5 brands take every click. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 4.9% of those searches ended in a purchase.

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $66K a year.

Searches, last 12 months
83K
Growth, 90 days vs prior 90
-4.5%
Conversion, latest week
4.9%
Market size, estimated
$66Ka year
Top search term
vial car freshener7K searches a year

02 · Price

A sale here is worth $16.23.

Listings sell for $16.23 on average, from $6.96 to $29.50. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $16.23 that is $4K to $8K a year per listing.

Average price
$16.23inside the $15 to $100 sweet spot
Price range
$6.96–$29.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #287 within Air Fresheners. It carries 2,235 reviews at 3.99 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#287in Air Fresheners
Average rating
3.99 starsAmazon United States average 4.42 stars
Average reviews
2,235per listing
Listings tracked
13

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
30 months

Products

Top Vial Car Freshener products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • Brand 183%
  • Brand 27%
  • Brand 34%
  • Brand 43%
  • Brand 52%
  • Open — no brand owns it (0%)

Search terms

Top Vial Car Freshener search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vial car freshener7K/yr
  • cologne car air freshener7K/yr
  • greed car air freshener8K/yr
  • formula scents13K/yr
  • perfa car air freshener10K/yr
  • creed car air freshener4K/yr
  • cologne air freshener5K/yr
  • perfa5K/yr
  • air bliss car air freshener4K/yr
  • creed air freshener for cars5K/yr

Reviews and returns

What reviews say buyers love and hate about Vial Car Freshener

We read the reviews and the return reasons for every product selling here.

62%of positive reviews mention “Smell”
29%of negative reviews mention “Smell”
1.2%of orders come back
“It smells super artificial”
A buyer, on “Smell”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Vial Car Freshener questions

Answered from the same tracked data.