Vial Car Freshener
FailThe top 5 brands take 100% of clicks, so Vial Car Freshener is a Fail.
- Flapen Score
- 43 / 100Ranks 5,360 of 7,287 Automotive niches · −6 vs the category median of 4943
- Market size
- $66K/yr83K searches / yr
- 90-day growth
- -4.5%search demand this quarter
- Competition
- 75%top-5 click share · 5 brands · 8 sellers
Flapen Score
Vial Car Freshener against its category
The dotted line is the Automotive average. Past it, Vial Car Freshener is stronger. Inside it, weaker.
Market
The Vial Car Freshener market on Amazon at a glance
Shoppers on Amazon United States searched for Vial Car Freshener 83K times last year and spent an estimated $66K. All 5 brands take every click. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 4.9% of those searches ended in a purchase.
Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $66K a year.
- Searches, last 12 months
- 83K
- Growth, 90 days vs prior 90
- -4.5%
- Conversion, latest week
- 4.9%
- Market size, estimated
- $66Ka year
- Top search term
- vial car freshener7K searches a year
02 · Price
A sale here is worth $16.23.
Listings sell for $16.23 on average, from $6.96 to $29.50. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $16.23 that is $4K to $8K a year per listing.
- Average price
- $16.23inside the $15 to $100 sweet spot
- Price range
- $6.96–$29.50
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$8K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #287 within Air Fresheners. It carries 2,235 reviews at 3.99 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #287in Air Fresheners
- Average rating
- 3.99 starsAmazon United States average 4.42 stars
- Average reviews
- 2,235per listing
- Listings tracked
- 13
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Vial Car Freshener products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.
Brands
5 rising
Sellers
8
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
0%
- Brand 183%
- Brand 27%
- Brand 34%
- Brand 43%
- Brand 52%
- Open — no brand owns it (0%)
Search terms
Top Vial Car Freshener search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- vial car freshener7K/yr
- cologne car air freshener7K/yr
- greed car air freshener8K/yr
- formula scents13K/yr
- perfa car air freshener10K/yr
- creed car air freshener4K/yr
- cologne air freshener5K/yr
- perfa5K/yr
- air bliss car air freshener4K/yr
- creed air freshener for cars5K/yr
Reviews and returns
What reviews say buyers love and hate about Vial Car Freshener
We read the reviews and the return reasons for every product selling here.
“It smells super artificial”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vial Car Freshener questions
Answered from the same tracked data.









