Vanilla Car Freshener

Shoppers searched for this 329K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved +1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $301K a year.

Searches, last 12 months

329K

Growth, 90 days vs prior 90

+1.9%

Conversion, latest week

7.6%

Market size, estimated

$301Ka year

Peak month

December1.3× the quietest month

Top search term

vanilla car air fresheners93K searches a year

Listings sell for $11.98 on average, from $4.79 to $31.46. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $11.98 that is $9K to $12K a year per listing.

Average price

$11.98under the $15 to $100 sweet spot

Price range

$4.79–$31.46

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

750–1,000

Revenue per listing a year

$9K–$12K

Returns

0.7%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #98 within Air Fresheners. It carries 5,811 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

2.9%

Average rank

#98in Air Fresheners

Average rating

4.16 starsAmazon United States average 4.42 stars

Average reviews

5,811per listing

Listings tracked

26

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

38 months